Danielle Waters Email & Phone Number

Responsible for leading a structured process to build and maintain our digital roadmap, lead new projects and enhancements and work with stakeholders on a digital program roadmap such as GNC Health, Loyalty and Routines. The business leader who will work with and provide leadership to key stakeholders to understand the business need, gather requirements, test, and launch projects as well as enhancements across the GNC digital experiences (gnc.com and GNC mobile app).

Responsible for the experience within the digital channels including the website, mobile site, order management and mobile apps with the goal of delivering an exceptional digital experience to visitors across all omni-channel touch points increasing conversation, traffic and revenue. Operations and business process manager for all integrations in an out of JOANN.com.

Maintain key relationship with both business and IT groups, interacting with multiple levels of the organization to create and manage strategic plans and partnerships that bridge business needs with technology delivery for e-commerce platforms across all retail channels.

Responsibilities included building and executing the online merchandising and user experience strategy of Joann.com. Responsibilities include driving and optimizing the online shopping experience and providing merchandising input and direction for digital marketing programs including paid search, internet marketing, email, creative and social media. Managed 150,000+ articles within 25 product categories.