• Builds demand for our brands by locating, defining, and executing against the most important business/category opportunities in the market consistent with the category and brand plans developed for that market.• Closely monitors standard brand performance metrics to ensure efforts are delivering against market/brand/customer expectations – course correcting where necessary – distribution, authorizations, display, menu, cross-promotion, share & re-order rates etc.• Agrees category specific targets, timing and KPI’s for in market sales and agency partners – execution, merchandising, activation efforts, etc.• Locates potential business opportunities through cross promotional opportunities, sponsorship opportunities, media, or local influencer opportunities etc.• Leads local category & associated brand education opportunities and coordinates learning plans with Diageo and third-party personnel – including the Diageo Academy learning agenda.

•Communicate effectively with all stakeholders in the value chain, including Distributor, On-Premise, Brand, Field Marketing, and Finance teams •Manage two On Premise Portfolio Managers (Orlando/Tampa) as well as one T3 intern Tampa.•Provide monthly sales training and communication to the distributor sales force in areas of the market.•Align BSI and Distributor on-premise organizations to maximize efficiency and effectiveness to achieve maximum penetration of on-premise distribution and sales.•Create and manage the strategy and execution of category plans, brand plans, promotional activity, and new item introductions, ensuring consistent compliance with BSI Standards.

• Managed a team of five William Grant employees, as well as two full-time agency Brand Associates.• Oversaw all area activities through the distributor, with emphasis on securing senior distributor management commitments to WGS goals and initiatives, as well as managed resource allocation/budgets between the WGS team, local agencies, and the distributor to achieve set goals.• Managed territory of 7,500 on-premise accounts and 1,700 retail off-premise accounts.• Ensured that distributor efforts are focused on appropriate accounts, territories, and priorities in order to grow our annual sales from $40 million in 2016 to over $49 million in 2019.• Routinely analyzed distributor performance by brand, as well as, gauged competitive activity.• Monitored all in-market spending to ensure that budgets are effectively spent, maximizing value creation.• Led monthly General Sales Meetings and monthly FSM meetings for three divisions totaling 150 reps/managers.• Created exciting and effective launch programs for new products and line extensions.

• Worked with distributor management and WGS sales management to pre-plan all WGS activity in the market, including volume planning, spending initiatives, sales blitzes/work-withs, and KPI objectives. • Motivated and trained distributor sales teams in order to achieve WGS volume targets and sell-through objectives (POS, merchandising, drink lists, brand promotion, staff training, menus, drink development).• Managed three agency Brand Associates and distributor teams to leverage and ensuring flawless execution of all managed bar night, retail tastings, and promotional activity in the market.• Built strategic relationships with buyers and influenced programming through fact-based storytelling.• Assisted Marketing and Channel teams to plan and execute creative local events that increase the presence and visibility of all brands.• Identified new key accounts and provided compelling stories and programming initiatives to grow distribution and depletion activity.

• Acted as a local expert for William Grant & Sons on Hudson New York whiskey, Reyka Icelandic vodka, Solerno Blood Orange liqueur, Montelobos mezcal, Monkey Shoulder scotch, and AITA liqueur line.• Worked with local distributor team as well as WG&S brand managers on account selection for on and retail off-premise promotions and overall distribution targets.• Managed the program execution within each account including general sales, promotional-activity, and training to account staff & management.• Trained and assisted distributor sales personnel to conduct brand presentations to key on-premise staff at targeted accounts to ensure the proper implementation of brand strategies for all brands.

Metro New York and Hamptons Field Market Manager on the William Grant & Sons account. Stoli, Milagro, The Balvenie, Hendricks, Glenfiddich, Lillet, Frangelico, Sailor Jerry, Licor 43.• Hired, trained, and managed 60 employees to execute promotional events for 9 brands.• Managed assigned budgets and track/ measure program results.• Worked with William Grant Sales team to sell in promotional events and tastings.• Coordinated with Brand Management and/or Channel marketing to optimize successful market launch programs.• TIPS Trainer Certified

• Served as “The Expert” on the Mount Gay rum and Cointreau in the local market.• Trained and educated distributor teams, account staffs and consumers on brands.• Effectively managed sponsorships, trade shows, special events and marketing funded brand programs.• Managed and maintained top key accounts in the New York Metro Area• Successfully executed the launch of Cointreau Noir to the NY market, implementing national programming.

FREELANCE PROJECT:Manage the execution of bar trainings and tastings for 100 NYC accounts based on 11 week calendar and limited budget.• Work with Sales Reps to insure accounts are stocked with product and that key accounts are contacted.• Report weekly on sales numbers and consumer product feedback.

Developed relationships and managed accounts for PRWeek Contact, surpassing set revenue goals per month. Sold more than $250,000 of print directory and online advertising space. Updated Contact sales team's weekly and monthly earnings report and responsible for processing all reoccurring and new business bookings. Worked with sales team to develop brand support and promotional materials.

Marketing Administrator - Special Projects: Promoted from Regional Sales Assistant position to assist Senior Vice President of News Corporation in assessing acquisitions and looking for new synergies to create additional revenue driven programs. Researched and reported daily on current events pertaining to clients, potential clients, competitors and companies blanketed under the NewsCorp name. Regional Sales Assistant:Assisted Senior Vice President and two Regional Vice Presidents of Sales. Winner of the Fifth Principle Award. Prepared weekly, quarterly, and annual financial and sales reports including budget reports for division’s $450 Million budget. Retrieved and transmitted data using a variety of automated financial and database systems; extremely proficient using Excel to create pivot tables to solve problems in database reporting inadequacies.