Danielle Abele Email & Phone Number

Mamaroneck, New York

A strategic digital marketing agency helping clients reach potential customers with a curated content strategy, relationship building, providing value and being authentic to who they are. Services offered include:● Social media management and marketing - everything from editorial calendar creation to daily posting● Community management - creation and implementation of social media influencer programs, giveaways, contests and more● Email newsletter design and management - experience utilizing platforms like MailChimp, Constant Contact and more with a strong emphasis on brand recognition and delivering the most clicks, opens and conversions.● Lead generation strategy and services - Connect with your target audience and drive revenue with higher conversion rates, better search engine rankings, increased website traffic, and a fine-tuned online brand presence● Creative management and guidance

Greater New York City Area

Create and manage marketing strategy for Mindful Health and Mindful Mosaic to be directly in line with company objectives. Additional duties include:- Coordinating and managing marketing campaigns with specific ROI and sales objectives in mind- Creation and publication of all visual collateral to be used in marketing campaigns - Planning and implementing promotional campaigns while managing overall marketing budget - Create lead generation strategy - implementing giveaways, sweepstakes and video campaigns - Work with and manage third party services such as social advertising - Create, track and analyze marketing and social campaigns using Google Analytics/AdWords- Manage public relations outreach and media relationships- Manage and improve lead generation campaigns, measuring results - Social media management and content curation - Analyzing potential strategic partner relationships for company marketing- Management of influencer marketing program

Responsible for creating and implementing the overall marketing strategy to ensure the growth and expansion of the brand. Additional responsibilities include:- Develop innovative and creative media content to drive brand awareness, increase website traffic and drive conversion on platform- Develop and manage influencer marketing program- Cultivate and manage ongoing relationships with Influencers from 30K-1.3M reach- Planned, executed and managed influencer event, increasing social following by 25% - Create and manage email marketing strategy including design and content for both consumers and partners using MailChimp - experience with Automation, Campaign Building & Segmenting- Create and manage content development strategy (editorial calendar, SEO and keyword metrics) - Manage and maintain relevant social media accounts, track social trends and competition - Responsible for Instagram account growth of over 30K followers in past 16 months - Create, design and deliver visual collateral such as flyers, infographics, social ad graphics etc. - Create and manage content marketing strategy - including video editing and landing page design- Create lead generation strategy - implementing giveaways, sweepstakes and video campaigns - Work with and manage third party services such as social advertising - Create, track and analyze marketing and social campaigns using Google Analytics/AdWords- Manage public relations outreach and media relationships- Experience managing and tracking multiple complex projects - High level thinker who works closely with and directly reports to CEO

Greater New York City Area

Responsible for creating, defining and implementing Berry’s social media and marketing strategy to elevate brand awareness and visibility, increasing consumer traffic to the website. - Build and manage online marketing strategy to target consumers through online/offline channels- using - SEO, paid search, social media/email marketing, display advertising, content marketing- Create and implement social media strategy and editorial calendar- Develop creative guidelines and direct creative work for print collateral, website, email campaigns, photoshoots and print advertising - Conceptualizing and creating visual assets for print, digital and e-commerce initiatives - Work with CEO to drive web traffic and achieve a targeted ROI for all ads spend

New York, Ny

Responsible for building and growing brand’s market position and developing and executing strategies for customer acquisition through social media marketing and content marketing initiatives. • Manage and develop social media presence producing consistent organic growth• Align brand priorities and ensure consistent, effective content activation• Help research and implement new initiatives to increase engagement level• Manage all advertising and marketing campaigns, including overseeing all publisher relationships and collaborations (DuJour Magazine, Luxury Art Book) • Develop strategies to drive client growth and improve retention rate • Coordinate and spearhead the creation of brand materials for social media, web, POS and advertising • Build and manage e-commerce site: producing images, adding copy, adding content, pricing merchandise, driving customer acquisition • Identify trends and insights from data and develop fitting recommendations • Develop and design weekly e-mail marketing campaigns and see through to campaign tracking metrics (Constant Contact, MailChimp) • Create assets (visual and content based) that can be reproduced and leveraged across various platforms • Understanding of web analytics tools such as Google AdWords• Experience managing and tracking multiple complex projects • Monitor campaigns and partnerships to ensure correct brand representation

New York, New York

• Work directly with consumer clients brainstorming and planning upcoming PR campaigns • Pulling together daily news for clients – experience with SEO strategies • Drafting press releases, creating media lists, briefing books, news advisories and PR Plans • Pitching to and securing coverage with local and national media • Editing and monitoring media opportunities• Research, campaign planning and executing• Clients included Simmons, SKII, Sharp and Better Homes and Gardens Real Estate

New York, Ny

Associate Account Executive working primarily on consumer accounts. Daily responsibilities include: news monitoring, creating media lists, pitching, creating briefing books, coordinating appointments and meetings and maintaining status documents. In addition to daily responsibilities, drafted and wrote press releases and media alerts, while also helping research for new business initiatives.

Buffalo, New York

Public Relations intern responsible for writing news releases and media advisories, updating content on social media platforms such as Pinterest, Facebook, and Twitter, creating blog posts, updating and creating contact lists, and creating media tracking lists. Experience treating social media as an important part of public relations through platforms such as HootSuite, as well as Microsoft PowerPoint, Word, and Excel.

Pawling, New York

Hostess, waitress and bartender with vast experience working in a high speed environment. Concentrated on multi-tasking with food running, food preparation, answering the phone and taking reservations. Also gained experience dealing with large groups. Knowledge of wine and fine foods as well as the Micros System.

New York, New York

Social media public relations intern responsible for writing news releases, updating contact lists and conducting extensive blog research. Also involved with reaching out to blog writers and arranging conference calls.

B.A In Public Communication, Public Relations, Advertising, And Applied Communication

Public Communication major having taken relevant courses such as: public relations writing, communication research, principles of public.

Education record

Activities and Societies: Peer Leadership memberGraduated in June 2009 with honors.