Danielle Aceves Email & Phone Number

Dexter, MI, US

Livonia, Michigan, United States

• Solve problems using design thinking methods across print and digital mediums
• Design art, typography, color theory, and layouts to successfully communicate ideas and information to target audience and market
• Provide brand consulting to identify successful paths for visual awareness
• Research and assess client industry and their target audience profile to bring more knowledge and meaning to design concepts
• Manage the creative development process from concept to design production

Plymouth, Michigan, United States

• Managed the production for 270+ titles a year, for both print and digital content, keeping each title on schedule with tight deadlines and our department on or under budget
• Remodeled our system of categorizing projects so their pricing is more accurate to the complexity and time spent, resulting in increased departmental revenues of up to 300%
• Led a team of both full and part-time employees, both in office and remotely
• Built an online project management system that allowed for efficient scheduling, assigning and tracking for both in-house employees and outside vendors
• Streamlined the workflow for continuous improvement, season over season to keep production time low while projects increased 10-20% year over year
• Developed a workflow that allows for working remotely, eliminating the need for paper and decreasing the time between hand offs

Plymouth, Michigan, United States

• Implemented advanced tools and new processes resulting in a decreased production time of 40% per project and lowering operational costs
• Led a team of full-time employees while training and preparing seasonal staff
• Built out a workflow to allow for outsourcing to skilled freelancers reducing seasonal cost by 45% a year and adding flexible scalability for growth
• Defined project scope each season to manage resourcing and forecast budget needs
• Created clear and organized workflow documentation and training materials to help onboard new employees quickly and more efficiently
• Collaborated with cross-functional teams to move titles and track progress, communicating updates and requirements and facilitating meetings to identify risks that could impact timeline

Ann Arbor, Michigan, United States

• Designed all visual materials for sales and marketing that were client-facing, as well as internal materials for employees and interior and exterior signage
• Rebranded the logo and visual concept of the company to update the look and feel for a better market position
• Worked closely with the marketing coordinator to ensure the company’s message was effective and consistent across all outlets
• Translated technical and financial data into strong visual reports

Ann Arbor, Michigan, United States

• Reviewed and corrected clients’ files to ensure there were no issues that could cause problems or delays when printed
• Assisted clients with proper setup and delivery of their files
• Supported press operators and other departments by fielding questions and troubleshooting problems as they arose

Farmington Hills, Michigan, United States

• Oversaw the processing of print books and periodicals as their content was converted for use on digital platforms
• Tracked and maintained schedules and vendor information for each title
• Evaluated vendor output and oversaw quality checks to adhere to consistent high quality standards, giving regular feedback on vendor performance
• Built and maintained strong vendor relationships with regular communication and feedback, allowing for continual improvement and collaboration

Ann Arbor, Michigan, United States

• Designed brand elements and marketing materials for clients in various industries
• Undertook multiple design projects and clients simultaneously while completing tight deadlines
• Produced concept mockups and layouts for presentations