Danielle Powers Email & Phone Number

Old Greenwich, CT

Greater New York City Area

• Led a global team of 16 that executed 500+ annual product marketing projects. Oversaw branding/marketing initiatives, creative development, and design applications for Investment Bank (IB). Provided exceptional.
• Built, developed, and grew a top-performing Marketing Production team from the ground up, taking the department from a sole operator to a global team of 16 professionals in under two years.
• Ensured consistent, best-in-class production and prompt distribution of materials to 10K external clients by setting and driving global strategy, procedures, and best practices.
• Enhanced branding efforts by executing global brand design and tone of voice re-launch across entire IB in addition to overseeing brand management initiatives, communications, and service delivery excellence.
• Vastly improved efficiency and time-to-market by managing Legal and Compliance approval processes and reviews including rolling out a new third-party tool to more effectively oversee the approval process.
• Predominately raised on-site U.S. conference and environmental branding by devising a new global identity for institutional investor conferences including application guide, guidelines, and best practices.

• Managed a $4.3M advertising/event budget, directed 200+ annual conferences and event programs, and co-lead a talented team of 10. Ensured the highest level of client satisfaction via proactive client relationship.
• Increased efficiency, performance, and productivity by driving process improvements, setting key deliverables, establishing team objectives, allocating resources, and delegating project tasks.
• Oversaw high profile, high level marketing initiatives, including IMF, Formula 1 sponsorship, Big Apple Circus sponsorship, UBS 150 Years Anniversary Celebrations, and the UBS Parade Spectacular.
• Expanded brand presence by leading annual Fixed Income Emerging Markets marketing programs and inaugural Latin America event.
• Generated significant Fixed Income growth via strategic planning and new creative opportunities that aligned with company-wide goals.
• Integral in facilitating high visibility bespoke conference and client event programs by establishing targeted communication solutions and innovative marketing strategies.

• Directed all aspects of the creative process and delivered strategic advice to elevate the UBS brand and produce 300+ engaging print and digital marketing materials each year.
• Raised brand awareness and ensured brand consistency by conceptualizing cost-effective on-brand solutions in collaboration with external clients and vendors and internal marketing, brand management, and intellectual.
• Championed cross-business initiatives, strategies, and collateral to establish UBS a top employer of choice such as Fortune 100 Best Places to Work application, Working Mother application, and UBS SUMMIT Program.
• Established, conducted and delivered brand training to more than 900 employees annually.
• Led global e-Marketing templates and guidelines; developed business concepts according to standards, trained development teams, and ensured staff were up-to-date on policies, criteria, and legal requirements.
• Traveled and attended the annual global branding workshop in London and Zurich to partner with other leaders and top performers on the overall branding strategy and best practices.

• Transitioned to oversee and enhance creative development, marketing, and strategic communications for Investment Banking businesses with 16K employees. Designed various marketing/business materials, messaging, and.
• Improved the timely delivery of all marketing communications developed by the Americas team by spearheading, instituting and directing a streamlined advertising approval process for a global team.
• Assessed, defined, and established required marketing directives and supported Latin America communication initiatives by traveling to Brazil and partnering with executives in this region.
• Established and cultivated strong relations with key external agencies and acted as trusted liaised to 12 internal business groups to create ongoing marketing communications.

Executed a range of HR functions, services and support to 75 clients including recruiting, employee relations, benefits, disciplinary/grievance issues, and annual performance and compensation review.