Danielle Leonard Email & Phone Number

Oakville, Ontario, Canada

Led all editorial content for the local print lifestyle magazine, including developing monthly editorial lineups, assigning, editing and writing stories. I thoughtfully developed story ideas that would resonate directly with the magazine's target readership, as well as raised the writing quality with stringent editorial standards to improve engagement. As a result, magazine advertisements increased during this time frame. I also improved processes to cut out inefficiencies, developed a more transparent and organized way to share ideas among the magazine's team to avoid miscommunication and improve CRM. I left this role after a year for personal reasons and to focus exclusively on my full-time job.

Oakville, Ontario

• Developed and managed editorial content for two consumer-facing lifestyle magazines, West of the City and Niagara Life that feature home design, arts, travel, food and fashion.• Successfully spearheaded a new design for West of the City Magazine to create a more engaging reader experience including: higher quality writing, fresher layout and more diverse and inclusive content.• Devised editorial lineups, assigned stories, managed deadlines, wrote and edited articles, led photo shoots, wrote advertising copy, approved proofs and managed the social media channels and website updates.• Optimized work flow processes to improve collaboration between sales and editorial that created a more cohesive work environment and cut back on time-consuming pre-production errors. • Adapted to the challenges of the COVID lockdown by leading the successful creation of the first digital-only West of the City edition that featured content relating to the unique pandemic experience of our readers with the intention of delivering inspiration, hope and entertainment during a time of struggle. • Managed a roster of freelance writers and photographers, providing constructive feedback, mentorship and advocacy to writers of varying capability.

Write articles for special sections that range from business profiles to lifestyle pieces to tour guides. Develop theme, content and design for publications such as holiday gift guides, Hamilton tourism guides, women's lifestyle sections, kids and parenting sections and sports-related programmes.

Produce written content and layout design for advertorial and feature articles for various local newspapers including Oakville Beaver, Burlington Post, and Flamborough Review, as well as publications such City Parent, Forever Young, Southbound, Ideal Home.

Oakville, Ontario

Managed all internal and external communications for Oakville Chamber of Commerce. Responsible for developing and executing communications strategies that include social media campaigns, print publications, website updates, bi-weekly newsletters, press releases, and the promotions of over 50 events per year. Develop the editorial calendar, create content, and manage production of the bi-monthly magazine, The Business Advocate. Manage media relations among local newspapers, magazines and television networks to help raise the chamber's profile as the preeminent voice of the Oakville business community.

Wrote employee communications for various corporations on health benefits, pension, and compensation.

Toronto, Ontario

Provided creative design for projects communicating clients’ health and retirement benefit programs to employees.

Toronto, Ontario

Supported marketing and sales strategies for three trade magazines: Heavy Construction News, PaperMaker, and Oilweek.

Bachelor Of Arts (Ba), English Language And Literature, General

Magazine Writing