Marketing Project Management➔ Managed the marketing budget and ensured proper payment of invoices.➔ Coordinated advertising with external vendors and managed project deadlines.➔ Planned, promoted and executed large and small scale events for the purpose of lead generation. This included themed parties, open houses, and trade shows.➔ Managed marketing projects from concept through creation, execution, and measurement to ensure the timely delivery of projects.➔ Planned and prioritized my work, as well as the work of team members, to ensure we met our time & budget deadlines in accordance with the annual marketing strategy. ➔ Created a weekly report to ensure we were on track with our goals and adjusted course as needed to avoid any future hiccups. ➔ Maintained CRM database contact lists for email communications through MailChimp. Marketing, Graphic Design & Copywriting➔ Managed all Google and Facebook ads. ➔ Produced engaging content and managed social media channels.➔ Built partnerships and maintained relationships with local businesses for our resident VIP program. ➔ Supervised the design and production of digital & print materials, websites, and advertising.➔ Produced the design, copy-writing, and pre-press for advertising and marketing initiatives, such as newspaper ads, billboards, sales materials, direct mail, etc. ➔ Updated web content on a regular basis using the WordPress WCMS. ➔ Ensured that all creative content was consistent and followed our brand guidelines.

Marketing Project Management ➔ Monitored and tracked budgets of web CPC and CPM campaigns across all digital channels including Facebook, Twitter, Google Ads, and LinkedIn. ➔ Built project schedules, deadlines, and budgets to ensure timely delivery of all web and graphic design projects to clients. ➔ Created target lists based on market segments and demographics as well as maintained the CRM database. ➔ Conducted post-implementation training sessions in-person or online, ensuring the solution was being used as effectively as possible for their specific business needs.Marketing & Copywriting ➔ Worked with the internal sales & marketing team, as well as clients, to build web and social initiatives to drive new inbound leads as well as nurture existing relationships.➔ Created, designed, developed and deployed daily content (original text, images, video or HTML) for blogs, whitepapers, e-books, webinars, infographics, etc.➔ Implemented social media strategies and monitored engagement, reach and leads across all web and social platforms.➔ Developed a full marketing strategy and editorial calendar.Graphic Design➔ Designed, developed and deployed new websites, taking them from a wireframe layout to a fully responsive website using the Bootstrap framework on the DNN WCMS.➔ Worked with a team of developers to improve the UI/UX design of our software.➔ Designed and deployed an online resource for all clients to access digital content such as how-to videos, recorded webinars and instruction manuals.➔ Worked alongside our consulting team during the discovery process to offer web-based ideas and solutions for the client’s unique business processes and challenges.

➔ Developed new marketing literature for distribution to the customer database from over 800 stores across Australia and New Zealand.➔ Edited communications prior to distribution throughout the organization.➔ Created new business stationery and enhanced existing user manuals.

➔ Monitored newswires for developing stories.➔ Called Police and fire services regularly.➔ Recorded and cut audio from reporters using the Burli newsroom system.➔ Edited audio from interviews to be used on air.

➔ On-camera reporter, covering issues in Peel Region➔ Wrote copy stories and anchor leads for the evening newscast➔ Researched and generated story ideas➔ Scheduled interviews and made cold calls