Danielle Cantor Email & Phone Number

Plymouth Meeting, Pa

Greater Philadelphia Area

Greater Philadelphia Area

As marketing coordinator and copywriter at NAPCO Media (Formerly North American Publishing Company), I handle the marketing and promotion for events and products associated with multiple B2B publications, including Target Marketing magazine, Printing Impressions and In-Plant Graphics magazines, Non Profit PRO magazine, Promo Marketing Magazine, among several others. Responsibilities include:-Write promotional copy for live events such as Total Retail Roundtables and Content Marketing Master Class, acquiring 100+ and 500+ registrants respectively-Write email promotions, event and product descriptions, and social messaging across 15 brands; master appropriate voice for each unique brand across industries including promotional marketing, retail, nonprofits and direct marketing-Create and execute long-term marketing plans including email broadcasts via Marketo, social messaging, and ads for web and print-Garner 2000+ registrants for 4 virtual conferences per year and 500+ registrants for avg. 10 webinars per month-Use tools like Google Analytics, Parse.ly, and Marketo to track posts and promotions to better target and improve campaign efforts -Author Creative Caffeine (http://www.targetmarketingmag.com/blogs/creative-caffeine), a copy & creative blog which fosters hundreds of unique visitors to the publication site per post-Work with art dept. to create marketing materials (HTMLs, web ads, media kits, etc.)-Update products listings & event info. using Americommerce and Wordpress-Manage all promotion of WhosMailingWhat.com to achieve yearly goal of paid users

Hired full-time in the editorial department for the Publishing Business Group within NAPCO Media. This includes two B2B magazine publications: Book Business, for professionals in the book side of the publishing industry, and Publishing Executive, which focuses on the magazine side. Responsibilities included: -Proofreading editorial content-Writing press releases-Gathering aggregated content and posting to http://www.bookbusinessmag.com/ and http://www.pubexec.com/ via WCM-Researching industry stats and trends to be reported in a "By the Numbers" column of magazines-Regular posting to social media channels such as Facebook and Twitter-Proofreading and upkeep of Wordpress sites for brand conferences and events (namely the Publishing Business Conference)

Interned in the editorial department for the Publishing Business Group within NAPCO Media. This includes two B2B magazine publications: Book Business, for professionals in the book side of the publishing industry, and Publishing Executive, which focuses on the magazine side. Responsibilities included: -Proofreading editorial content-Writing press releases-Gathering aggregated content and posting to http://www.bookbusinessmag.com/ and http://www.pubexec.com/ via WCM-Researching industry stats and trends to be reported in a "By the Numbers" column of magazines-Regular posting to social media channels such as Facebook and Twitter-Proofreading and upkeep of Wordpress sites for brand conferences and events (namely the Publishing Business Conference)

Bachelor'S Degree, English, Professional Writing; Minor In Communications

Education record