Monica A. Email & Phone Number

Greater Philadelphia

• Own the strategic management and convey the success of assigned accounts according to defined goals and KPIs, from planning to tactical implementation, reporting, and presentation.• Build content and marketing plans that include digital, print, and other tactics such as nurture streams, SEO/SEM, social media, site development and online events.• Ensure profitability of assigned accounts and manage clients’ budgets including cost analysis, media planning and buying and hiring of freelance authors for specialist subject matter.• Operate within client marketing platforms including Hubspot, Sharpspring and Marketo• Develop, monitor, and manage project schedules for production• Monitor clients’ marketing automation, CRM, and website analytics and conduct quarterly review meetings

Philadelphia, Pennsylvania, United States

- established a footprint and managed agency communications and outreach for a newly formed agency- managed client development and relationships- creative direction on agency materials- strategy and implementation for agency marketing efforts

- marketing manager and sponsorship director for Philadelphia Weekly publication, website and digital publications, and events including Taste of Philly and Concerts in the Park, working with national brands on sponsorship including Barefoot Wines, Coca-Cola and Chipotle. - managed external marketing communications utilizing Constant Contact (Sharpspring) - managed team of five for event promotions and marketing events- Senior Marketing Account Manager for major clients specializing in agencies, arts and education

- created and executed advertising plans for colleges including Penn LPS and Wharton utilizing out of home (transit and billboards) , tv, cable, print, radio and digital

- media planning and buying for national accounts including Turkey Hill, BET, America’s Best Contacts, The Vitamin Shoppe and Temple University.

Bachelor Of Science (B.S.), Marketing, 3.7

Activities and Societies: Florida State Women's Rowing, Alpha Phi Omega National Service Fraternity

Master Of Business Administration - Mba, 4.0

Activities and Societies: Beta Gamma Sigma Honor Society

Project Management, Certificate