Danielle Haines Email & Phone Number

Concord, Nh, Us

Remote

Providing professional writing, editing, and web content strategy services to small businesses, corporations, and independent sellers.

Remote

• Authors, for Authors. I proofread books, novellas, query letters, and story synopses for established, independent novelists and up-and-coming authors. Many projects are within the realm of young adult fantasy series, fictional depictions, and memoirs. • I also write informative blog posts to assist independent authors on their autonomous journey crafting stories their audience will love.

Denver, Co

• Geared to launch a brand new online freelance platform connecting STEM-focusedprofessionals with outsourced gigs from cutting edge companies• Conducted user acceptance testing on development releases to ensure efficient,user-friendly site functionality• Created an all-encompassing digital marketing strategy to leverage outreach to targetaudience through initiatives in paid search, Facebook and Instagram advertising,SEO, email marketing to a prospective interest list, and an automated drip campaignfor users targeted post-launch• Documented website and business requirements by creating web mock-ups of UIchanges, copy updates, and integration with 3rd party services, to communicate digitalneeds to development• Wrote copy for the website homepage and main webpages, including the Freelancerand Client info pages, About page, FAQs, Knowledge Base, press page, anddetermined header and footer navigation layout and text• Set up social media channels for new brand on Facebook, LinkedIn, Instagram,Google+, and developed initial content to announce impending website• Determined pre and post-launch website and social media strategy for building andmaintaining freelance community• Wrote over 70 automated email notifications and site dashboard messages to provideefficient communication to both freelancers and clients who utilize site to engage infreelance projects• Wrote script for CEO to read for internal announcement of new freelance platform• Updated backend admin settings and criteria to prepare site for launch• Crafted a series of blog posts centered on managing a successful freelance businessby utilizing GigSource promotional features

Centennial, Co

Governed various digital marketing initiatives in MECC's first-ever web marketing role: • Web: Launched 6 ecommerce websites for Margot Elena brands, in which 4 of the sites were launched in just two months.• Social Media: Managed every social media channel for all MECC brands: determined creative strategy and wrote copy for promotional posts, shareable content, press placements, and useful information for audience that further builds each brand while accentuating their unique DNA - I used Facebook, Twitter, Instagram and Pinterest to leverage audience needs and interests. Directly accommodated all requests and interactions from social media followers. Maintained profiles for Margot Elena brands TokyoMilk, LolliaLife, The Cottage Greenhouse, Library of Flowers, and Love & Toast. • SEO: Optimized online presence with search engine-friendly product descriptions, specialized seasonal pages, and more, by writing informative narration for six different brand voices. Enhanced all SEO title tags to best align with site content based on keyword research from AdWords and Google SERPs. • Copywriting: Wrote copy for paid advertisements, email campaigns, sales material, social media, website content, product descriptions, print labels, and more. • Email Marketing: Initiated visual and written creative direction and wrote all email copy. Circulated strategy to designers and web team for optimized presentation. • Analytics: Created in-depth monthly analytical reports in Excel to determine site performance based on statistics from Google Analytics, Shopify, and other available historical data.

Offsite

• Edited four books and two novellas of varying genres within a 6-month period:• Proofread and edited the Amazon bestselling fantasy series The Keeper of Dragons. In addition to grammar and spelling, I reviewed and modified stylistic and sentence structures to refine the text while maintaining the author’s unique voice. I also inscribed meticulously written character descriptions and scenes lacking all-encompassing portrayals. • I reviewed and modified text for a children’s book titled Clarence (S.L. Baruffi), in which I wrote the climactic scene for the book. • I edited and refined a blog-to-book compilation called Tales of a Mommy’s Sippy-Cup by Mary Haddock. I helped structure the order of chapters and polish sentences.

Greenwood Village, Co

• Maximize company commissions by managing territorial website content for top merchants• Produce appealing top offer and homepage copy • Compose catchy and informative email subject lines to increase open rate for specialized emails• Incorporate SEO keywords into content strategies • Obtain online sales and coupon code creative from affiliate networks• Copy-edit all provided site content and paid creative placements• Create promotional Facebook, Google+ and Twitter posts• Align paid search ad copy with landing page text and website content• Audit site functions to ensure convenient user experience

Greenwood Village, Co

• Procure current and upcoming promotions from affiliate networks• Maintain site content for high traffic stores• Write social media posts and build corresponding affiliate links• Write detailed, useful copy for leading homepage offers • Edit original feed text, perform SEO categorization and much more

Denver, Co

• Represent homebuilders of the largest master-planned community in the nation, and the newest community of Denver• Directed over 50% of potential home candidate foot traffic to the community home models• Work one-on-one with apartment residents and deliver community overview to home-buying prospects • Assist apartment leasing staff with schedule securement, communicate with residents and future tenants by phone, email, and in-person contact, set up appointments, coordinate between promotional spaces, maintain tidy appearance of info galleries

Denver, Co

• Write and upload content for a community blog and smart phone app TagWhat• Compose and administer promotional mass send emails• Build templates, write articles, and track out-click progress for two e-newsletters• Photograph neighborhood festivals, events and interviews• Enter potential home purchaser's data into Salesforce• Maintain the Stapleton community's presence on Pinterest

Bachelor Of Science (B.S.), Marketing

Dual emphasis in Communications and Leadership

Master Of Arts (Ma), English And Creative Writing

Activities and Societies: The National Society of Leadership and Success, Sigma Alpha Pi, International English Honor SocietyScreenwriting.

Graphic Design And Photography

Activities and Societies: JWU Summer Study Abroad Program• Photographed and developed a themed photo book of images pertinent.