Danielle Christman Email & Phone Number

Remote

• In collaboration with the Director of eCommerce, implement the organization’s digital marketing strategy, and execute a range of ongoing enhancements to our customers’ digital experiences.
• Build and execute multi-channel digital customer-centric journeys utilizing Salesforce Commerce Cloud, Marketing Cloud, Salesforce CRM and other solutions.
• Collaborate with Marketing partners to implement tailored and connected customer experiences across key customer segments (horse owners, pet parents, veterinarians)
• Create business requirements and monitor optimization projects with 3rd-party vendors to define appropriate project scope and deliverables.
• Support eCommerce initiatives by prioritizing projects and sprints cross-functionally and conducting pre-and-post-launch testing
• Create a range of documentation for vendors and in-house teams including wikis, SOPs, and business and functional requirements

Remote

• Monitoring visitor data through hands-on experience with email marketing tools, such as SalesForce Marketing Cloud, HubSpot, WordPress, Omnisend, Klavyio, and ActiveCampaign
• Coding and testing of all new marketing onboarding and sales emails as well as integration into Marketing Cloud
• Integration with marketing campaigns and customer-based journeys to complete the customers real-time marketing needs
• Responsible for analysis, recommendations, and ensuring execution of activities to drive traffic, maximize conversion and increase sales/leads
• Identified target audiences and devised digital campaigns that engage and inform
• Manage email marketing and automation strategy for enterprise clients

Omaha, Nebraska

• Responsible for analyses, recommendations, and ensuring execution of site activity to drive traffic, maximize conversion and increase sales.
• Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience with A/B and multivariate experiments.
• Ability to plan, organize and lead resources in a team environment.
• Strong knowledge of internet marketing including email best practices, integrated database marketing; research techniques; testing strategies
• Excellent organization, prioritization, problem solving and analytical skills.

Omaha, Nebraska

• Review site performance and direct the activities of team members to make appropriate adjustments to meet customer demand
• Identify, initiate tactics and analyze how to optimize search term results (SEO)
• Work with Site Merchandiser to optimize cross-merchandising, up-sells to increase market basket and profitability
• Work cross-functionally and collaboratively as a site manager with teams in marketing, creative, paid search, legal, and merchandising to execute against all deliverables
• Review site level marketing performance and analyze ROI
• Make recommendations on adjustments to keyword bidding and keyword landing pages that will increase dwell time, clicks and conversion

Greater Omaha Area

• Evaluated an ongoing analyses for top selling products
• Category management analytics and improvement measurement
• Deep dives into key categories for fourth quarter optimization strategies
• Wrote and implemented HTML coding changes for online merchandising
• Responsible for merchandising a variety of products in online stores
• Worked and assisted buyers with questions; implemented their requests for merchandising changes and reworks

Greater Omaha Area

• Reviewed and calculated comparison spreadsheets for top selling products
• Developed and designed web pages
• Wrote and implemented basic HTML coding on product sites
• For multiple online stores, merchandised a variety of products
• Supported buyers and customer service teams on reporting & selling

Greater Omaha Area

• Organized and managed the effective and efficient utilization of store space
• Cut-in planning and introduced new items in assortment plan
• Maintained store shelf standards and inventory, including rotation of products
• Implemented shelf plan-o-grams, supply and placement of point of sale materials
• Planned, created and implemented a visually appealing experience for all promotional, seasonal, marketing, across product lines
• Solution planning, merchandising and marketing in a top store with high volumes

Lincoln, Nebraska Area

• MOBILE SALES LEAD
• Responsible for solution selling in a top store with high traffic and multiple demands
• Sales lead with responsibility for sales results
• Analyzed sales and service performance for entire department
• Directly managed employees in selling strategies
• Conducted performance employee reviews