Danielle Christman Email & Phone Number

Remote

• In collaboration with the Director of eCommerce, implement the organization’s digital marketing strategy, and execute a range of ongoing enhancements to our customers’ digital experiences.• Build and execute multi-channel digital customer-centric journeys utilizing Salesforce Commerce Cloud, Marketing Cloud, Salesforce CRM and other solutions.• Collaborate with Marketing partners to implement tailored and connected customer experiences across key customer segments (horse owners, pet parents, veterinarians)• Create business requirements and monitor optimization projects with 3rd-party vendors to define appropriate project scope and deliverables.• Support eCommerce initiatives by prioritizing projects and sprints cross-functionally and conducting pre-and-post-launch testing• Create a range of documentation for vendors and in-house teams including wikis, SOPs, and business and functional requirements

Remote

• Monitoring visitor data through hands-on experience with email marketing tools, such as SalesForce Marketing Cloud, HubSpot, WordPress, Omnisend, Klavyio, and ActiveCampaign• Coding and testing of all new marketing onboarding and sales emails as well as integration into Marketing Cloud• Integration with marketing campaigns and customer-based journeys to complete the customers real-time marketing needs• Responsible for analysis, recommendations, and ensuring execution of activities to drive traffic, maximize conversion and increase sales/leads• Identified target audiences and devised digital campaigns that engage and inform • Manage email marketing and automation strategy for enterprise clients• Strong knowledge of internet marketing, including email best practices, integrated database marketing, research techniques, and testing strategies• Maintain database hygiene - add and edit data, identify and prevent duplication

Omaha, Nebraska

• Responsible for analyses, recommendations, and ensuring execution of site activity to drive traffic, maximize conversion and increase sales.• Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.• Experience with A/B and multivariate experiments.• Ability to plan, organize and lead resources in a team environment.• Strong knowledge of internet marketing including email best practices, integrated database marketing; research techniques; testing strategies• Excellent organization, prioritization, problem solving and analytical skills.• Driving increase visitors through hands-on experience with web reporting tools, such as Google Analytics and Sales Force Marketing Cloud content management system• Strong knowledge of insurance products and customer demographics, market research and testing philosophies.• Effective time management skills and excellent attention to detail.

Omaha, Nebraska

• Review site performance and direct the activities of team members to make appropriate adjustments to meet customer demand• Identify, initiate tactics and analyze how to optimize search term results (SEO)• Work with Site Merchandiser to optimize cross-merchandising, up-sells to increase market basket and profitability• Work cross-functionally and collaboratively as a site manager with teams in marketing, creative, paid search, legal, and merchandising to execute against all deliverables• Review site level marketing performance and analyze ROI • Make recommendations on adjustments to keyword bidding and keyword landing pages that will increase dwell time, clicks and conversion • Utilize tools to analyze and improve conversion funnel at the bounce, product view add-to-cart and order levels • Prepare and conduct weekly review and ROI analysis of execution• Manage staff, and implement coaching, and conduct performance reviews • Consistently and regularly recommend effective actions and changes based on metrics

Greater Omaha Area

• Evaluated an ongoing analyses for top selling products• Category management analytics and improvement measurement• Deep dives into key categories for fourth quarter optimization strategies• Wrote and implemented HTML coding changes for online merchandising• Responsible for merchandising a variety of products in online stores• Worked and assisted buyers with questions; implemented their requests for merchandising changes and reworks• Responsible for executing multiple marketing events throughout the year to help drive customers to key categories and offers throughout the site

Greater Omaha Area

• Reviewed and calculated comparison spreadsheets for top selling products• Developed and designed web pages• Wrote and implemented basic HTML coding on product sites• For multiple online stores, merchandised a variety of products• Supported buyers and customer service teams on reporting & selling

Greater Omaha Area

• Organized and managed the effective and efficient utilization of store space• Cut-in planning and introduced new items in assortment plan• Maintained store shelf standards and inventory, including rotation of products• Implemented shelf plan-o-grams, supply and placement of point of sale materials• Planned, created and implemented a visually appealing experience for all promotional, seasonal, marketing, across product lines• Solution planning, merchandising and marketing in a top store with high volumes• Built and maintained rapport with both store and vendor personnel to effectively meet company and client objectives

Lincoln, Nebraska Area

MOBILE SALES LEAD• Responsible for solution selling in a top store with high traffic and multiple demands• Sales lead with responsibility for sales results• Analyzed sales and service performance for entire department• Directly managed employees in selling strategies• Conducted performance employee reviews• Develop coaching for individual and team improvement• Helped onboard new associates and assimilate within company culture• Active team leader for how to improve department morale and performance OPERATIONS TEAM: CUSTOMER SERVICE• Resolved customer service issues with products and returns• Processed financing applications throughout the store• Managed customer follow-up and problem resolution across staff• Team leader responsible for service quality standards• Resolved customer service issues with products and returns• Processed financing applications throughout the store• Managed customer follow-up and problem resolution across staff• Team leader responsible for service quality standards• Resolved customer service issues with products and returns• Processed financing applications throughout the store• Managed customer follow-up and problem resolution across staff• Team leader responsible for service quality standardsADMINISTRATION SENIOR• Prepared daily payroll, exception and credit reports• Uploaded and provided end-of-the day reports on store systems• Manager for customer service and cashiers• Front line manager for customer problem resolution and satisfaction• Developed employees retail knowledge and operations skillsWIRELESS CUSTOMER SPECIALIST• Sales Associate for cellular, wireless, MP3 and all related accessories• Executed displays and plan-o-grams from Corporate merchandising• Solution selling in a top store with high traffic and multiple demand