Managed one of three packaging categories tied to a company top growth initiative. Developed new marketing collateral and promotional materials for the growing initiative specific to the box wrap category and launched the new program at industry events and related industry trade magazines. Responsible for managing all new product development activities tied to the box wrap category. Managed a team responsible for the development and production of all paper prototypes related to a variety of the business segments as well as implementing a new packaging prototype design project targeting high profile customers. Developed training materials and worked closely with teams involved in the transition of information related to the company acquisition.

Developed and executed strategic and integrated marketing plans supporting company growth initiatives as well as carrying out responsibilities tied to my previous product marketing manager and associate product manager positions. Responsibility for the creation and management of the FiberMark brand across all media platforms through written communications, trademarks, visual language and graphic design. Effectively express product value-propositions, solution-selling, company news and culture. Develop tools and manage projects to build and support FMK brand and corporate image by working closely with FiberMark senior management team. Work closely with Product Managers to understand product line &/or market segment strategies, then recommend and implement an effective communications plan constructing a clear, consistent message, matching delivery platform to target audience, matching communication efforts to editorial calendars & industry events, ensuring proper campaign elements are represented and repeated as appropriate. Support product differentiation and path-to-market, through creation of presentations, supplemental materials, data sheets, technical specifications, competitive positioning pieces, and related product documentation. Work closely with IT and outside web and application development firms while managing website and iOS related projects for the company. Manage ad agency partnerships and provide creative direction for projects requiring graphic design elements. Provided support and participated in industry tradeshows, customer events and community activities.

Created and managed the visual language and written communications used to express product value propositions for new and existing lines consistent with the brand. Worked closely with sales, R&D, manufacturing, and with the product manager to establish each product line strategy and with the promotions manager to ensure a consistent and appropriately targeted message is delivered throughout the marketing chain. Create and support product differentiation and path-to-market through market research, market surveys/needs assessments, presentations, supplemental promotional materials, data sheets, technical specifications, competitive positioning pieces, and related product documentation (press releases, website, email blasts, editorials, direct mail, etc.). Marketing representative for one of the company’s five business/market segments and for two of the company’s eight key strategic growth initiatives. Manage two key technological enhancement projects for the company: website CMS for multiple company domains along with expected SEO/Analytics results and iPad application development along with the strategic rollout to the sales team. Support the short and long term components of a newly commissioned branding campaign. Occasional travel for tradeshow/event support.

Assisted product managers in developing strategic promotional programs to support over 50 existing product lines in the company’s five business/market segments. Enhanced existing product lines and introduced new product/business development for the company. Marketing representative on one of four cross-functional company business teams. Created advertising campaigns & new promotional collateral (1st of its kind for the company) and played an integral part in the new corporate identity & environmental story. Maintained competitive database, trademark registrations, and corporate website. Developed training materials and procedures and conducted training programs for new web-based program for customers and sales representatives.

Managed all aspects of entry and penetration into a new market using existing company products. First time company sold direct to retail (B2C). Responsibilities included developing strategic marketing plans, creating product collections & retail merchandising solutions, working with staff at all levels and areas of the business, establishing distribution systems and inventory protocols, developing advertising and promotional items, web based sales, working at trade shows and product demonstrations, and selling and working with sales people to secure new business. Direct reports included a consulting designer, consulting national sales manager and on average ten to fifteen domestic and international independent rep groups. In addition to retail accounts, also managed sales of larger business-to-business accounts within the same market.

Demonstrated leadership and strong communication skills while supervising up to 15 employees. Overseeing the daily practices involved in running a small business with sales exceeding $1million annually. Activities included developing and implementing policies and procedures, formulating pricing policies, window and floor merchandising, interviewing & hiring, training, managing inventory, & buying merchandise from vendors and reps for over 100 product lines.

Assisted manager in the purchase of specific product lines and merchandising of the store.