Danielle Cutler Email & Phone Number

Keene, New Hampshire, United States

Keene, New Hampshire

Brattleboro, Vermont

Managed one of three packaging categories tied to a company top growth initiative. Developed new marketing collateral and promotional materials for the growing initiative specific to the box wrap category and launched the new program at industry events and related industry trade magazines. Responsible for managing all new product development activities.

Brattleboro, Vermont

Developed and executed strategic and integrated marketing plans supporting company growth initiatives as well as carrying out responsibilities tied to my previous product marketing manager and associate product manager positions. Responsibility for the creation and management of the FiberMark brand across all media platforms through written communications.

Brattleboro, Vermont

Created and managed the visual language and written communications used to express product value propositions for new and existing lines consistent with the brand. Worked closely with sales, R&D, manufacturing, and with the product manager to establish each product line strategy and with the promotions manager to ensure a consistent and appropriately.

Brattleboro, Vermont

Assisted product managers in developing strategic promotional programs to support over 50 existing product lines in the company’s five business/market segments. Enhanced existing product lines and introduced new product/business development for the company. Marketing representative on one of four cross-functional company business teams. Created advertising.

Brattleboro, Vermont

Managed all aspects of entry and penetration into a new market using existing company products. First time company sold direct to retail (B2C). Responsibilities included developing strategic marketing plans, creating product collections & retail merchandising solutions, working with staff at all levels and areas of the business, establishing distribution.

Concord, MA

Demonstrated leadership and strong communication skills while supervising up to 15 employees. Overseeing the daily practices involved in running a small business with sales exceeding $1million annually. Activities included developing and implementing policies and procedures, formulating pricing policies, window and floor merchandising, interviewing &.

Concord, MA

Assisted manager in the purchase of specific product lines and merchandising of the store.

Ba, Business Management

Activities and Societies: Gamma Phi DeltaParticipated in Hartwick Virtual Management Program business simulations including marketing.

Education record