Danielle Dewitt Email & Phone Number

Indianapolis, In, Us

Noblesville, Indiana, United States

▶ SCOPE: With a focus on leading complex product initiatives and go-to-market strategies, I bring extensive experience across brands of all sizes. My expertise lies in leveraging statistical and business analysis skills to assess past business performance, identify trends, and drive strategic decision-making. From small independent firms to national companies, I am dedicated to optimizing performance and delivering tangible results in today's competitive market.▶ ORGANIZATIONAL IMPACT:🔹 Promoted through progressive leadership roles for growing market share 7%+, as well as proven success in taking risks, executing strategy, improving client relations, and identifying growth opportunities.🔹 Increased market penetration 9%+, working with product lines and marketing VP to develop short- and long-term marketing plans and programs and track strategic goals through quarterly benchmarks.🔹 Providing omni-channel solutions throughout the customer journey to be digitally more competitive in order to meet their strategy and tactics. 🔹 Maintain an understanding of the financial, strategic and marketing imperative, and competitive dynamics in their market. 🔹 Surface new online marketing ideas and tactics to drive growth and collaborate wth internal teams to test value and the ability to effectively execute.

Shelbyville, Indiana, United States

▶ SCOPE: In my role as a marketing manager, I served as a key leader in client engagements, guiding crucial marketing functions such as generating status reports, orchestrating meetings and calls, and coordinating internal communications from subject matter experts. Additionally, I led strategy sessions, quarterly account meetings, and benchmark reviews, positioning myself as a strong and influential leader in the marketplace. My efforts were consistently geared towards aligning marketing strategies with client objectives to drive impactful outcomes and maintain a competitive edge in the industry.▶ ORGANIZATIONAL IMPACT:🔹 Boosted sales 15% through digital marketing and go-to-market campaigns that influenced B2B and B2C buying behaviors while driving brand awareness and loyalty, leveraging print, email, digital display, and SEO strategies.🔹 Drove the client's rebranding strategy, redesigning the logo and redeveloping the website, wireframing the design and content.🔹 Grew qualified leads 12%+, building and managing HubSpot marketing automation with 20+ email drip campaigns, significantly improving productivity and A/B testing with heatmapping.🔹 Attained 20%+ conversion rate, which propelled 11% ROI, managing WordPress website development and SEO.

Greater Chicago Area

▶ SCOPE: As a marketing manager, I led marketing and new product development with a $500,000+ budget. I executed B2B and B2C digital marketing strategies to boost brand awareness, drive customer growth, and ensure loyalty during product launches. I oversaw product development expenses and conducted data mining activities. Monthly, I presented financial and data reports to senior management.▶ ORGANIZATIONAL IMPACT:🔹 Yielded $1M revenue and 900% ROI in the first year (on a $100,000 investment), collaborating on a new Buddies Live Nation product line and managing product development, from concept and packaging design to product launch and marketing. 🔹 Increased the overall response rate 30% for strategic marketing communications plans, including content development, real-time triggers, customer journey mapping, and multi-touch decision-based programming.🔹 Improved speed-to-market of email deployments 50%, integrating growth-driven technical infrastructure to boost productivity and workflow efficiency.🔹 Delivered 100M+ marketing impressions through point-of-sale advertising, including promotional coupon flyers, direct mail, email marketing, social media campaigns, call center communications, media buys, and SEO tactics.

Greater Chicago Area

▶ SCOPE: In this position, I played a pivotal role in orchestrating comprehensive marketing campaigns, overseeing every stage from initial planning to flawless execution. One of my primary responsibilities involved managing a substantial budget of $4 million, ensuring optimal allocation of resources to maximize campaign effectiveness. This encompassed not only financial resources but also human capital and technological tools essential for campaign success. By meticulously overseeing budgetary allocations and resource management, I was able to drive impactful marketing initiatives that achieved desired outcomes and delivered measurable results.▶ ORGANIZATIONAL IMPACT:🔹 Drove customer engagement and retention, enhancing B2B lead nurturing programs by implementing a scorecard to identify qualified leads and creating targeted content development and multi-channel lead nurturing techniques.🔹 Reduced overhead costs by $160,000 and saved $37,000/year and 30+ hours/month, pioneering a turnkey system to streamline/manage projects between marketing and IT, leveraging cloud technology to digitally track team hours, and forecasting marketing project expenses to ensure the effective use of resources. 🔹 Boosted efficiency and productivity 12% and improved average turnaround time 8% while significantly reducing functional errors, planning and implementing the company’s first project dashboard to gather and define relevant marketing project KPIs.

Greater Chicago Area

▶ SCOPE: In my leadership role, I managed a $2M+ annual marketing budget, overseeing traditional and digital campaigns to optimize value proposition and lead integration. I directed volume forecasting and operational planning across 10 service centers and developed CRM strategies, including database segmentation and personalized content, to enhance customer engagement.▶ ORGANIZATIONAL IMPACT:🔹 Directed a full company rebranding, overseeing construction of 7 new service centers in 1-2 years, ensuring adherence to branding guidelines during the design phase, and managing a $1M construction budget for each center.🔹 Drove a 10%+ annual revenue increase, spearheading market segmentation and product positioning strategies, enhancing advertising strategy and consistent messaging, and doubling foot traffic.🔹 Completed companywide integration of a new CRM in 6 months, leading digital and operating initiatives, such as enterprise content management system implementation and website design, development, and maintenance.

Greater Chicago Area

▶ SCOPE: In my role, I spearheaded lead generation campaigns and devised a messaging framework to boost customer growth and retention pre- and post-acquisition. Additionally, I led marketing efforts for e-commerce initiatives and collaborated with cross-functional teams to introduce a suite of new core tax strategy products, enhancing our sales process. As chair of a 12-member steering committee, I orchestrated the design and launch of both domestic and global sales campaigns. Through extensive research into consumer demographics and buying behavior, I developed over 15 audience personas, ensuring targeted and effective marketing strategies.▶ ORGANIZATIONAL IMPACT:🔹 Grew click-through rates 11% and drove 13% ROI, planning, executing, and optimizing paid ad campaigns.🔹 Generated $12M in sales, orchestrating a 5-day tax event with 100+ classes attended by 4,000+ existing and potential customers. Managed a $3.5M event budget, designed marketing collateral, and coordinated logistics.🔹 Rolled out a HubSpot CRM 2 months ahead of schedule, driving RFP, selection, and development. 🔹 Articulated the company’s brand and value proposition, establishing a B2B messaging framework. Analyzed market segments to identify high-growth opportunities and design targeting strategies to strengthen competitive positioning.

Master'S Of Business Administration, Business Administration And Management, General

Master'S Of Science In Integrated Marketing Communications, Marketing

Activities and Societies: President of American Marketing Association Student Chapter (2 years)

Bachelor Of Arts - Ba, Marketing

Master Of Science - Ms, Psychology (Marketing Behavior Focus)