Danielle D'Onofrio Email & Phone Number

Cromwell, Ct, Us

Connecticut, United States

Here at GroomReviews, I drive content and digital marketing strategy to grow our reach and continue bridging the gap between consumer brands and the real people they wish to serve. Our mission is to empower consumers with the most comprehensive information in women’s health and beauty, men’s grooming and personal care for the whole family.

United States

Launched online subscription mentorship program, The DIGITAL GROWTH LAB, through which I teach cutting-edge digital and social media marketing strategies for individuals looking to grow a personal brand, expand employment opportunities or start a business. Program includes online courses, learning resources and tools, private forum, group coaching, 1-1 coaching, live Q&As, in-person local workshops and strategy development for premium members Launched online community, MORE WOMEN LEADING IN BUSINESS, to provide career/business support for ambitious local womenProvide creative concepting and media production services for start-ups focusing on growth through digital and social media

Connecticut

Led strategic and financial development of East Coast accounts, with a focus in existing/legacy client growthPartnered with C-suite clients and their teams to design global associate engagement and change management programs, including multi-year, cross-segment initiatives to roll-out new corporate objectives and strategic priorities Developed narratives and key messaging for senior client leaders, and led creative development of high-stakes presentations Produced leadership summits, workshops and board meetings, supporting client stakeholders in agenda design, theme creative concepting, media production, content and participant experience design, and post-meeting communicationsTraveled domestically and internationally to support clients at planning sessions and business conferences Managed commercial relationship with agency’s largest client, overseeing contracts, terms and issues managementAssisted in agency hiring process and developed new associates through mentorship and on-the-job training

Trumbull, Ct

Led cross-agency global communications planning and directed production/execution of various program media including pre-reads, presentations, videos, toolkits, e-books, workbooks, intranets, mobile apps, eLearning tools, environmentals, etc. Partnered with subject matter experts to transform complex ideas into compelling content for diverse internal audiencesSupported brand teams in the development and vetting of marketing plans and other internal strategy communicationsWorked directly with clients’ customer account teams to optimize annual planning meetings and sales force selling toolsDeveloped branding guidelines for client initiatives and served as cross-agency compliance consultant Developed new agency templates and redesigned internal processes to improve workflow and effectivenessOversaw budget planning and profitability reporting to ensure optimization and improvement from project to project

United States

Led strategy and planning for clients’ marketing initiatives in the areas of digital marketing, social media, shopper marketing, consumer promotion, brand building, and partnershipsProvided business and marketing consultation services to help clients build their brands and drive salesWrote content for presentations, corporate communications, as well as print and digital marketing assets

New York, Ny

Led strategy and planning for online programs including promotions, sweepstakes, brand sites, and social outreach Collaborated with agency partners, promotional partners such as Disney and Twentieth Century Fox/Blue Sky Studios, as well as celebrity ambassadors such as John Stamos and Jamie Lee Curtis, to develop integrated consumer marketing programs/tacticsManaged agency team in the development and execution of digital assets including display, online video, and social contentDeveloped measurement and analysis plans, including design of reporting dashboardsOversaw all stages of online video development from concept to post-production and executionTracked digital and social trends to help educate agency team and bring innovative ideas to client

Norwalk, Ct

Led planning and execution of national consumer promotions and shopper marketing programs, including sweepstakes, product launches, loyalty programs, point-of-sale, FSI, Catalina, and digital couponingCollaborated with agency partners and third-party vendors such as News America, Catalina, Revtrax and Coupons.com to design shopper and customer programs, as well as negotiate costs and placement for clientPlanned promotion fulfillment events, managing food and decoration, branding, product sampling, and celebrity appearancesMentored and developed account team and organized team building activities to enhance productivity and moraleCreated and launched agency newsletters highlighting industry trends for distribution to client roster

Norwalk, Ct

Executed Singulair’s marketing partnerships with the NBA, Scholastic, Crayola, and National Allergy SupplyManaged partners and team of agencies in the development and production of print and online partnership marketing assetsLed client, partner, and all-agency status meetings and creative briefingsEnsured partnership contracts were executed according to terms and identified opportunities to enhance ROIGenerated meaningful insights from market research, consumer feedback, and ROI data to support strategic planning and influence decision-making among managers and clientsOversaw annual budget and monitored cost-efficiency opportunities

East Hartford, Ct

Managed large teams of freelance translators, editors, and graphic designers on multi-language translation projects, producing hundreds of certified foreign-language documents for the pharmaceutical and healthcare industriesEnsured quality and accuracy across projects

East Hartford, Ct

Edited and proofread English documents to ensure precise diction and grammarExamined layout and design, and worked with formatting specialists to create accurate representations of source documents Provided high-quality, day-to-day support to clients

Ba, Communications

Activities and Societies: • Co-Creator/Editor-in-Chief/Writer, COMMTRACKS Magazine, Simmons College Dept. of Communications, Boston, MA.

Education record

Education record

Education record