Home & Living, Food & Beverage, Travel, Dining and Auto categories

- Lead Health and Nonprofit vertical advertising and product strategies- Manage a team of Account Managers who partner with companies and organizations to grow their businesses through the Facebook family of apps of services

Clients: Texas Tourism, Helen of Troy - Infusium hair care and PertPrevious: Petco Foundation, Farm Bureau Financial Services, Lexol - Manage team of five direct reports, collaboratively work with cross-functional teams of 20+, global PR agency partners and six international media partners to drive client solutions- Analyze research, analytics, and data to determine effectiveness and opportunities for business growth- Lead development of campaigns and programs for Texas Tourism that positively impact perceptions of and visitation to the state, across global platforms including - broadcast, print, digital, website, experiential, content and social- Scope, manage and reconcile budgets/agency revenue across account responsibilities

Accounts: Texas Tourism, Jack Daniel's and family of brands, Shell and the Fuel Rewards Network, VeeV Acai Spirit, The Sixth Floor Museum, IHOP at Home Syrup and Frozen BreakfastPrevious roles: Account Supervisor (3.5yrs) Senior Account Executive (1yr), Account Executive (1yr)- Lead all day-to-day activities including: strategic development, financials, media plan development, creative concepting and execution and performance and data analysis across range of clients and categories - Conceptualize digital, social, and mobile brand plans for Jack Daniel’s and Family of Brands; and integral in strategy and implementation of launch plan for new product, Tennessee Honey, with partner agenciesStrategy & Planning: Millennials audience expert and strategist for Insights group with projects including Joe's Crab Shack, Nothing Bundt Cakes, Civitas Financial, VeeV liquor, Red Mango- Lead Millennials insights resource for the agency – maintain research and emerging trends, develop consumer insights, assist in proposals, manage research panel and mentor secondary Millennial team member

- Developed strategic approach and implemented multiple consumer and B2B media plans for MasterCard Worldwide with advertising budgets ranging from $100,000 to $35 million- Research, negotiate, recommend media plans with responsibilities in broadcast, print, digital, radio, out-of-home, promotions, sports sponsorships and integrations- Evaluate and author point-of-view recommendations to marketing directors and managers

Assisted in planning and buying recommendations for the BMW, AT&T, Yellowpages and MasterCard accounts - posting instructions, production forms, proof of presentation reports, research DMA information, update vendor database and enter new contracts into DDS system

Worked on accounts across multiple categories including: Carl’s Jr., Abbott Diabetes, Home Depot and Hitachi