Danielle Valderrama, Mba Email & Phone Number

Boca Raton, Fl

- Lead the development for user’s conference, including event programming, budget management, registration strategy, event production with internal teams and external agencies- Managed and executed all program elements, including sourcing, negotiations, site inspections, contracting, program communications, food and beverage, transportation, VIP requirements, registration, audio/visual production, product/brand provisioning, and post event evaluation process- Defined, monitored and published event marketing metrics, analyzed marketing campaigns, made recommendations for enhancing effectiveness, and reported on all tradeshow and conference activity and results- Executed assigned on-site program elements, which may include logistics, food and beverage functions, hotel registration and room blocks, hospitality, trade show, customer service or daily billing processes- Evaluated financial program performance and present ROI analysis- Developed and managed budgets for assigned corporate event programs through strategic forecasting and monitoring of all expenditures to fully leverage event potential- Planned participation in 60+ industry trade shows, conferences and events (room blocks, booth design, on-site management, vendor negotiation/management, etc.)- Performed ongoing research on our strengths and opportunity areas, as well as those of our competitors- Managed RFP process, event registration, conference scheduling and sponsorships through Cvent

- Developed and managed department budget- Liaised between company and all industry association memberships/partnerships - Planned participation in 25+ industry trade shows, conferences and events annually (room blocks, booth design, on-site management at national/international shows, vendor negotiation/management, etc.) - Acted as an advocate for the brand at trade shows/events with knowledge of products & services - Managed advertising calendar and promotional activities - Provided updated website content to IT department- Managed and sourced promotional items for customers and trade shows/events- Wrote and distributed press releases and news articles- Supported subsidiaries with successful marketing plans/strategies- Assisted graphics team in updating/designing collateral for sales team and trade shows

Miami/Fort Lauderdale Area

- Created solid partnerships with mall, local community, and corporate partners to identify business opportunities that result in an increase in store traffic and sales- Maximized employee productivity, ensure compliance and consistent execution of company standards- Trained, coached and provided feedback to floor supervisors and associates- Managed daily sales, payroll, controllable expenses, goals and company initiatives

Boca Raton

- Assisted the General Manager with leading the store team in all aspects of the business including hosting events- Trained and motivated associates to achieve maximum sales productivity and ensure that sales plans are met- Responsible for the client program in the store and helped establish relationships between associates and guests- Also responsible for all things operations and facilities related from receiving shipment to inventory management

Fort Lauderdale, Fl

- Worked closely with the GM to implement, maintain, enforce, and monitor the store's visual standards to create a store environment that promotes our brand- Reviewed weekly sales reports to ensure that each item during a floor set is in the correct place for optimum sell-through success

Sawgrass Mills

- Developed a client book and maintain relationships with clients to ensure transformational experiences and brand satisfaction- Created the store's ready-to-wear, shoes, and handbags and small leather goods look books for sales associates to send to clients- Worked closely with the general manager on maintaining, planning, and executing store visuals- Contributed to a team that continues to exceed planned goals on a daily, monthly, and yearly basis by more than 50%

Fort Lauderdale, Fl

- 43rd Annual Governor’s Conference- Association of Small Business Development Centers 29th Annual Conference- Bring IT! Orlando: Game on for Medical Research- Buick Cultural Discovery Tour- Intermec Partner Summit- Partnerships in Clinical Trials- Work closely with clients to ensure attendee and client satisfaction- Propose ideas and put systems into place to make overall events run more efficiently- The ability to step into last minute roles with ease- Coordinate professional staffing for meetings and events

- Worked with clients, in need of a unique event facility, in order to help them accomplish all of their event goals- Developed a new website layout/design- Created an updated policies and procedures manual- Successfully worked within a team to achieve set goals and objectives- Expanded my knowledge of the event industry by working closely with valued vendors

- Took part in the developmental growth of MPI at UCF's first year.- Created the initial marketing plan to expand membership and promote the organization.- Plan and execute organization meetings and events.2010 - Future Leaders Forum, WEC Vancouver2010 to 2011 - Vice President of the Board2009 to 2010 - Marketing Director of the Board

- Cross-trained within the recreation department (Health Club Attendant, Beach and Pool Attendant, and Camp Dolphin Counselor- Delivered excellent guest service skills in a 2,265 room hotel- Gained leadership and management skills by working closely with the management team- Managed high stress crisis situations

Master Of Business Administration (Mba), Management

Activities and Societies: Graduate Business Student Association

B.S., Event Management

Activities and Societies: Executive Board Member of MPI at UCF, Vice President and Marketing Director; WEC 2010 Future Leaders Forum.