Danielle Forget Email & Phone Number

Fergus, On, Ca

Canada

- Manage and lead a high-performing marketing team. Direct all marketing Salesforce requirements as the key user for North America, collaborate with the central team to optimize the Salesforce platform (dashboards, training, automation), develop strategies for generating leads, and create a portfolio of marketing materials.- Leverage digital marketing skills to manage all online marketing events. Plan, develop, and direct virtual product demos, webinars, and online trade shows (among other in-person events) to increase sales opportunities and build brand recognition.- Teamed up with the marketing headquarters team to lead and partake in numerous marketing pilots and marketing optimization strategies. Contributed to building a strong foundation of tools and systems that improved the brand's overall marketing performance. - Developed a multi-channel marketing communications tool to optimize the lead generation process and exceeded lead targets for over 5 consecutive years.

Mississauga, On

- Build media, creative, and project briefs and work with marketing partners to execute (including but not limited to creative agencies, design houses, and media buyers)- Along with requesting and negotiating statements of work from our marketing vendors, I also monitor projects and campaigns to ensure they are aligned with all timelines and budgets- Continuously look for valuable partner relationships and vendors that can provide increased value to current marketing initiatives- Effectively uncover new efficiencies for all campaigns and projects

- Organize and host semiannual off-site sales meetings for sales representatives, management and executive team- Coordinate trade shows – small and large – and work with various vendors to build engaging activations that capture the attention of attendees to create sales leads- Work with influencers and brand ambassadors to help promote the brand in an authentic and meaningful manner- Uncover new sponsorship opportunities with the goal of further leveraging current marketing initiatives and engage with an audience

Toronto, Canada Area

- Managed all internal media buying & campaign optimization- Engaged audience through the creation of unique & compelling blogs, guest blogs, case studies, magazine articles and other content marketing resources- Organized & executed all marketing partnerships, including webinars, infographics, eBooks, & case studies- Strategically administered social media channels through a high level of engagement - Coordinated & maintained internal affiliate program

Brampton, On

- Created original content for the various business lines within the company and its clientele, thereby optimizing the online presence of each- Focused on attracting new business, creating and furthering brand awareness, implementing strategic multi-platform campaigns to encourage B2B interest, and building a strong team of marketing and sales professionals.

Guelph/Kitchener, On

- Developed and planned media campaigns and establishing relationships with various local businesses- Helped business owners to optimize their brand awareness online through internet marketing (Search engine optimization, web creation, social media campaigns)