Chief Communications Officer
CurrentAs Chief Communications Officer of The Planetary Society, I have the privilege of leading our talented communications and outreach team, building communications strategies that improve the public's appreciation for space science, and contributing to our organization's overall strategic vision as a member of the executive leadership. I oversee digital marketing, media relations, outreach, and editorial content strategies that deepen audiences' relationship with our mission, while working hand-in-hand with our CEO Bill Nye to craft impactful messaging that grows our organization's reach.During my tenure, I've lead The Planetary Society in:-Growing our social media channels from 100,000 to over 2 million followers, and our website visitors from 2 million to 5.5 million per year.-Increasing our email list size year over year through targeted outreach campaigns, which we then leveraged to acquire thousands of new members at a very low cost.-Securing top-tier press coverage in major outlets, including The New York Times, CNN, Washington Post, Popular Science, USA Today, Scientific American, NPR, ABC News, and more, reinforcing The Planetary Society as a thought leader in science communication and outreach and raising awareness of our nonprofit’s programmatic work-Designing strategic communications for Bill Nye, amplifying his public persona as our CEO and driving awareness of key initiatives through media interviews and digital content.-Managing $3 million in ad spending on platforms such as Meta and Google, acquiring more than 40,000 new members to support our mission.-Improving the quality and global reach of our education and public outreach programs, including the ongoing creation of website content, podcasts, online courses, our digital community, videos, and quarterly print magazine.