Danielle Harvey Email & Phone Number

United Kingdom

• Managing, scheduling and creating engaging social media content across Instagram, Facebook and TikTok channels• Responsible for increasing Instagram following by +313% and overall engagement rate by +111% since onboarding• Daily Instagram story themes • Researching travel trends for engaging reel content• Community management

Social Media Marketing:I have been working in social media for the last 7 years and while there have been so many changes in the industry, I enjoy a challenge, getting creative and bouncing ideas off the team to bring a brand to life through the screen. I've successfully grown every brand's social presence I've worked on from homeware to beauty and travel. This growth has been consistent across various Instagram, TikTok, YouTube and Facebook platforms.Content Creation:• Grown and managed my Instagram from 0-20K in one year (@couplesquest_)• Grown my adventure travel YouTube from 0-10K subscribers in one year• Creative photography for travel experiences, hotels and product collaborations • UGC content creation for tourism boards and brands• Partnered with a variety of brands & tourism boards from Thailand Tourism, Whitsundays, Destination Perth, American Tourister, W Hotels and Holafly.• Social media promotion on Instagram and YouTube• Storytelling• Photo and video editing using Adobe Lightroom and Adobe Premier Pro• Trend research• SEO keyword research for blogs & Pinterest• Blog and magazine article writingwww.couplesquest.co.uk

Greater Manchester, England, United Kingdom

• Worked across core brands like Philips & Swizzels• Content and influencer briefs as well as social idea generation for agency clients• Influencer outreach and content creation briefing

• Plan and schedule content across the UK Instagram and Facebook channels• Utilising content developed by the global team with a small amount of locally created content (working with the in-house graphic design team and brand team)• Support new brand launches and campaigns• Liaise with external brands to organise joint giveaways• Re-writing captions where necessary to localise• Identify relevant UK UGC content to use on the feed and in stories• Community management - responding to comments and DMs – including liaison with the customer experience team where necessary • Compiling monthly analytics report to send to senior stakeholders within the businessTemporary Contract ext. x2

Manchester, England, United Kingdom

• Increased combined social following to over 1M (+316%) since joining the business, as well as organic revenue by +605% in H1 2020.• Increased social engagement by 291% since joining the business by incorporating a range of core social and brand strategies and best practices across all social channels.• Worked closely on LOOKFANTASTIC’s biggest brand campaign yet; Winter Love Island 2020, and increased following by over +20K, engagement by +150% and gained over 5.2M impressions in 6 weeks.• Directly managing a team of 8 to ensure continual learning and development within their role and encouraging success of hitting monthly KPI targets and objectives.• Planning and executing engaging social campaigns to coincide with NPD launches, national days, trending topics and top tier brand campaigns with brands such as Bobbi Brown, L’Oréal, MAC Cosmetics, Estee Lauder, Laura Mercier, Shiseido Group and more.• Working with external influencers and content creators to increase UGC as well as sharable and relatable content across all social channels.• Overseeing creative direction and execution of all social content to ensure best practice.• Experience in managing social profiles on Facebook Business Manager, Dash Hudson, Sprout Social, Social Bakers and Hopper.• Weekly and monthly reporting via Social Bakers, Tableau, Simply Measured, Dash Hudson and Google Analytics as well as collating social listening insights from Pulsar.• Reviewing and monitoring KPI’s to ensure a continual test and learn strategy.• Using Photoshop & Canva to maximise social content creation and further support creative social campaigns.

Manchester, England, United Kingdom

• Managing and creating engaging social media posts across all channels; Instagram, Facebook, Facebook Groups, Twitter, TikTok, YouTube and Pinterest.• Building strategies and best practices across all channels to ensure a consistent and coherent approach for each social channel and how we are talking to each audience.• Planning and executing engaging social campaigns to coincide with NPD launches, national days, trending topics and top tier brand campaigns with brands such as Bobbi Brown, L’Oréal, MAC Cosmetics, Estee Lauder, Laura Mercier, Shiseido Group and more.• Creating, managing and optimising paid social boosted campaigns.• Worked closely on lookfantastic’s biggest campaign yet; Winter Love Island 2020, and increased following by +20K, engagement by 150% and gained 5.2M+ impressions in 6 weeks.• Attending brand events for new product launches, capturing social content and creating a series of Instagram story content dedicated to NPD as additional storytelling content for consumers.

Manchester, United Kingdom

• Working across 3 brands: VonShef, VonHaus and Beautify• Creating, managing and optimising paid social advertising campaigns on Facebook Ads Manager• Monthly budget allocation and social media planning• Creating and developing the social content strategy, within both paid and organic• Writing and updating copy for the monthly social media content calendars• Influencer outreach and building a base of loyal and reactive influencers• Researching and developing a monthly marketing calendar• Creating and presenting monthly detailed social reports• Prolific North Awards: B2C Marketing/Integrated Communications Campaign (Less than £50K) 2018 Winners

Manchester, United Kingdom

Forward Role is the North’s leading Marketing, Analytics, Digital and Creative recruitment consultancy. Working across both client-side and agency sectors on Graduate to Director level hires, we’re passionate about providing our candidates and clients with a stress-free, consultative approach to recruitment.

Manchester, United Kingdom

• Experience in overseeing a team of 5-8 people.• Community management.• Interviewing, hiring, training and supervising new and long term staff, ensuring they are meeting targets and assigning new jobs when necessary. • Assisting with social media and promotional marketing strategies.• Uploading products and online visual merchandising, organising promotions, upsell products and clothing categories using Magento.• Updating all marketplace platforms; ASOS, SilkFred and EBay.• Product copywriting and inputting titles, Meta description and key words using on page SEO.• Styling and steaming clothes for photoshoots.• Key holder, responsible for the opening and closing of the office.

Manchester, United Kingdom

Manchester, United Kingdom

Creative writing and blogging, online visual merchandising, styling, social media, editorial tasks and review writing.

Manchester, United Kingdom

Blogging, creative writing, reviewing products and events, photography, scouting new models, overseeing events, creating new business contacts.

Manchester, United Kingdom

Managing the companies social media platforms (Facebook, Twitter, Instagram), interacting with new and current clients and creatives, expanding brand awareness, creative writing, blogging and building the company profile.

Ba Hons, Fashion Entrepreneurship, 2:1

Areas covered within my course are: Trend, Introduction to Fashion Promotion, Fashion Illustration and Presentation, Global Contextual.

Fashion And Clothing, Btec National Diploma Certificate

Areas covered included: Illustration, Fashion Design(Inc Garment Making & Pattern Cutting), Introduction to Adobe Photoshop.

Education record

A - Level: English Combined = C Media Studies = B A/S - Level: Photography = B