Working for a wide range of b2b/b2c subscription and events companies (small, medium and large) on a project/contract basis.Supporting business owners and senior teams to create, manage and develop their business through integrated marketing strategies, including:o Consultation and advisory serviceso Strategic marketing planning and implementationo Training – digital marketing, subscriptions marketing (forecasting, budgeting, acquisition, retention and engagement)o In-depth analytics, measurement and forecastingo Website development and digital auditingo Senior level recruitmentRecent clients:- B2B: The Bookseller | CIBSE | Cogora (Pulse) | The Drum | Key Media | MBI (Broadcast & Screen) | MPG | Pageant | PRmoment | Retail Gazette | Sifted (FT) |Substribe | Texere | TMT Finance- B2C: Gay Times | Immediate Media (Gardeners World) | The Spectator | Verso | Wanderlust

• Creation and delivery of EMAP digital marketing strategy across subscription and events portfolio to grow customer base through digital marketing channels and activity• Ownership of:- Website auditing and optimisation – to improve customer journey, share and implement UX best practice across subscription and event sites- Conversion funnels – developing, testing and optimisation. Working closely with Digital Designer and internal user experience team to create a new, streamlined funnel to increase acquisition and retention conversion rates- Email marketing strategy – overseeing workflow, maximising this channel through introduction of AB testing series to find the optimum creative, funnel and subject lines- SEO – paid; through use of subscription microsites and re-marketing campaigns and natural optimisation; through keyword mining, monitoring and analysis - Social media – measurement (Radian6) and use as an engagement, data capture and acquisition channel- Analytics – monitoring website usage to advise marketing and editorial teams how to use this data to improve engagement and acquisitions• Leadership of six strong team of Senior Email Marketing Executive, Junior HTML developer, Digital Designer, Digital Marketing Executive, and two Event Digital Executives• Member of AOP B2B Working Group – regular meetings with senior executives within B2B media groups to discuss and share best practice

• Continuation of digital marketing team responsibilities (as previous role)• Ownership of marketing strategies and plans for the magazines, websites and additional digital products• Delivery of subscription and newsstand revenues, customer acquisition and retention, website users and other web targets, all within specific ROI criteria• Development, implementation, measurement and analysis of high quality tactical marketing activities which are on brand, timely, and performed within specific ROI criteria• Management of customer insight projects to help the business understand the needs of customers and the markets in which they operate, in order to maximise customer value and develop new products• Leading a revenue-led marketing team – consisting of two Senior Marketing Executives

• Main responsibilities:- consultant to wider subscriptions and awards marketing teams on digital marketing best practice including social media, mobile marketing, analytics and improving customer engagement- managing email marketing function – including use of data, template creation, audience segmentation and testing. Also improving email performance and workflows e.g. reducing hard bounces, encouraging whitelisting and centralised email reporting to allow for benchmarking- conducted ESP review with procurement team to ensure best supplier- marketing lead for centralised digital projects including paywall and mobile site launches, as well as subscriber engagement program- creation, management and distribution of analytics KPIs across all brands within centralised dashboard- web analytics report creation in order to further knowledge of customer journey and engagement- provide bespoke training on web analytics package Webtrends across division- manage relationships with all digital marketing suppliers – e.g. email marketing provider and search engine marketing• Line management of digital marketing team – including two Email Marketing Executives and a Digital Marketing Executive• Created and managed the Emap Digital Marketing Hub – chair monthly cross division shared learning groups on key digital marketing areas

• Main responsibilities:- brand and strategic management of all EMAP Retail magazines, websites and associated products/events (including all exhibitions, conferences, and awards)- to grow subscription volume and revenue for all brands- manage all subscriptions marketing activity and budgeted spend – both on and offline – including email marketing, PPC campaigns, viral marketing, effective natural SEO, related link management, PR, events, and direct mail- external agency management – including design, PPC, and research- increase overall traffic to retail-week.com and provide regular web analysis- to grow number of registrants to email newsletters • Key member of retail-week.com and drapersonline.com re-launch team- managing site build and design, consultancy on best practice for online marketing for all key brands, and testing to ensure site was ready for launch- creation and implementation of marketing plan for re-launch- managing user experience – in terms of creating online communities, usability and accessibility• Chairing the EMAP Communications “Web Creativity” working group – this includes researching best practice in online marketing and creating benchmarks for the wider group • Line management of marketing team – including Senior Marketing Executive, Marketing Executive, Marketing Assistant, and Marketing Designer

• Responsibility for all subscriptions marketing activity and budgeting- Managing and producing all on and offline campaigns, including email marketing, direct mail, telemarketing and traffic generation through effective SEO – both paid and organic• Analysis of subscription acquisition and retention rates, including continuous authority analysis• Strategic planning of subscription activity and creation of new subscription based products and packages• Line management of Customer Services Executive• Key member of mad.co.uk re-launch team- Developing subscription marketing specifications for the new site, including complete re-brand of mad.co.uk

• High volume direct mail campaign management across all titles, pack testing and review campaigns• Creation and implementation of digital marketing campaigns – including the use of banner adverts, HTML and text emails• Copywriting – DM (print and online), subscription cards• Organising contra deals with relevant associations / magazines / companies both in the UK and internationally• Exhibition and event management - including the copywriting and stand design• Recruiting and management of temporary staff • Managing relationship with subscription fulfilment bureau - including briefing customer service and account management team

• Managing both new acquisition and renewal direct marketing campaigns (both print and email)• Campaign analysis and budgeting• Database management• Customer liaison• Execution of subscription cards• Sourcing subscription gifts