- Spearheaded affiliate marketing program expansion, cultivating partnerships across content, loyalty, and influencer platforms to achieve a 30% increase in referral traffic and enhanced ROI- Analyzed program performance via Impact Radius, delivering regular KPI reports to optimize strategies and exceed monthly targets.- Managed CAC and LTV analysis, implementing data-driven improvements to enhance profitability and efficiency.- Oversaw UGC partnerships and whitelisting efforts, sourcing impactful content and collaborating with creators through Later.- Partnered with internal teams to ensure timely delivery of creative assets and alignment with marketing objectives.- Applied industry insights to refine strategies, proactively recommending enhancements to drive channel growth and efficiency.

- Directed the planning, development, and execution of affiliate marketing strategies, communications, and public relations campaigns across North America, Colombia, and Brazil for myWorld and Lyconet.- Managed editorial direction, design, production, and distribution of organizational publications, ensuring consistent messaging and brand alignment across the Americas.- Led all stages of online marketing projects, leveraging data analysis to enhance the company’s online reputation and optimize campaign performance.- Cultivated strong relationships with target media, internal teams, and external stakeholders to amplify brand visibility and drive collaboration.- Developed and implemented monthly content calendars, streamlining workflows and ensuring timely delivery of marketing assets across five key platforms.

- Planned and executed impactful trade show events, showcasing products and strengthening relationships with potential clients and partners.- Led marketing initiatives to align with business objectives, managing projects that enhanced brand awareness and supported global corporate campaigns.- Developed detailed customer personas to inform targeted marketing strategies, improving engagement by addressing specific audience needs.- Designed and implemented a comprehensive digital marketing strategy for three major clients, driving a 120% increase in online engagement within the first quarter through social media campaigns, SEO optimization, and content marketing.

- Directed the planning, development, and execution of affiliate marketing strategies, communications, and public relations campaigns across North America, Colombia, and Brazil for myWorld and Lyconet.- Managed editorial direction, design, production, and distribution of organizational publications, ensuring consistent messaging and brand alignment across the Americas.- Led all stages of online marketing projects, leveraging data analysis to enhance the company’s online reputation and optimize campaign performance.- Cultivated strong relationships with target media, internal teams, and external stakeholders to amplify brand visibility and drive collaboration.- Developed and implemented monthly content calendars, streamlining workflows and ensuring timely delivery of marketing assets across five key platforms.

- Managed international loyalty shopping program accounts, ensuring partner satisfaction by customizing placements across multiple websites, newsletters, social media campaigns, and homepage features tailored to consumer demographics.- Onboarded and cultivated partnerships with over 4,000 retail and travel brands, including major names like Sears, Lowe’s, Nike, and TripAdvisor, expanding merchandising offerings and driving customer engagement.- Negotiated program terms, placements, and commission rates with merchant partners, ensuring compliance with criteria and aligning agreements with business objectives.- Oversaw email marketing initiatives for regional audiences, managing weekly and seasonal newsletters, homepage banners, blog content, and social media updates to maximize audience engagement.- Coordinated event sponsorship and execution for the MotoGP World Championship, directing promotional efforts that secured event-exclusive signups and enhanced brand visibility through on-site and digital activations.- Fostered cross-regional collaboration with team members to maintain brand consistency and deliver high-quality customer experiences across North America, Canada, and Latin America.

- Planned and executed comprehensive digital marketing campaigns across the Americas, including online promotions, affiliate marketing, email marketing, social media, and web analytics, driving a 20% increase in lead generation.- Successfully launched an e-commerce platform for the Mexico region, collaborating with affiliate partners to translate merchandising content and onboard 100 merchant partners, ensuring a strong market entry.- Conducted in-depth analysis of sales, revenue, commission rates, and member shopping habits to identify trends and develop data-driven marketing strategies tailored to regional demographics.- Managed and updated website content, ensuring accurate and timely publication of merchant and sales updates while addressing customer inquiries and resolving platform issues to enhance user satisfaction.

- Acted as the primary point of contact for clients, delivering exceptional customer service by addressing inquiries, providing updates, and resolving issues to ensure a seamless client experience.- Managed a high volume of client requests daily, prioritizing and coordinating responses to ensure timely and effective service delivery.- Developed and implemented streamlined processes to enhance client support efficiency, reducing response times and improving customer satisfaction metrics.- Fostered strong relationships with clients by proactively anticipating their needs, delivering personalized solutions, and maintaining open lines of communication.- Monitored service performance and feedback, identifying trends and areas for improvement to continuously elevate service standards.

- Delivered comprehensive administrative and clerical support, including screening, answering, and directing calls, as well as greeting customers and coordinating shipments with third-party partners.- Consistently maintained a professional demeanor in interactions with colleagues and clients, fostering a positive and productive work environment.- Demonstrated exceptional organizational skills by efficiently managing mail distribution and maintaining accurate MS Excel records for account management and billing purposes.

- Managed and grew affiliate partnerships across platforms such as Commission Junction, Pepperjam, FlexOffers, Rakuten, zanox/Awin, Share-A-Sale, and Affiliate Window, driving a 20% increase in web traffic within six months.- Designed and executed email marketing campaigns that consistently achieved open rates 15% above industry benchmarks, enhancing brand visibility and customer engagement.- Prospected and onboarded new affiliate partners while strengthening relationships with existing ones, ensuring alignment with business objectives and maximizing partnership potential.- Collaborated with internal teams to develop compelling email content and promotional strategies tailored to target audiences, optimizing campaign performance and ROI.