Danielle Hernandez Email & Phone Number

Miami, Fl, Us

- Spearheaded affiliate marketing program expansion, cultivating partnerships across content, loyalty, and influencer platforms to achieve a 30% increase in referral traffic and enhanced ROI- Analyzed program performance via Impact Radius, delivering regular KPI reports to optimize strategies and exceed monthly targets.- Managed CAC and LTV analysis, implementing data-driven improvements to enhance profitability and efficiency.- Oversaw UGC partnerships and whitelisting efforts, sourcing impactful content and collaborating with creators through Later.- Partnered with internal teams to ensure timely delivery of creative assets and alignment with marketing objectives.- Applied industry insights to refine strategies, proactively recommending enhancements to drive channel growth and efficiency.

- Directed the planning, development, and execution of affiliate marketing strategies, communications, and public relations campaigns across North America, Colombia, and Brazil for myWorld and Lyconet.- Managed editorial direction, design, production, and distribution of organizational publications, ensuring consistent messaging and brand alignment across the Americas.- Led all stages of online marketing projects, leveraging data analysis to enhance the company’s online reputation and optimize campaign performance.- Cultivated strong relationships with target media, internal teams, and external stakeholders to amplify brand visibility and drive collaboration.- Developed and implemented monthly content calendars, streamlining workflows and ensuring timely delivery of marketing assets across five key platforms.

- Planned and executed impactful trade show events, showcasing products and strengthening relationships with potential clients and partners.- Led marketing initiatives to align with business objectives, managing projects that enhanced brand awareness and supported global corporate campaigns.- Developed detailed customer personas to inform targeted marketing strategies, improving engagement by addressing specific audience needs.- Designed and implemented a comprehensive digital marketing strategy for three major clients, driving a 120% increase in online engagement within the first quarter through social media campaigns, SEO optimization, and content marketing.

- Directed the planning, development, and execution of affiliate marketing strategies, communications, and public relations campaigns across North America, Colombia, and Brazil for myWorld and Lyconet.- Managed editorial direction, design, production, and distribution of organizational publications, ensuring consistent messaging and brand alignment across the Americas.- Led all stages of online marketing projects, leveraging data analysis to enhance the company’s online reputation and optimize campaign performance.- Cultivated strong relationships with target media, internal teams, and external stakeholders to amplify brand visibility and drive collaboration.- Developed and implemented monthly content calendars, streamlining workflows and ensuring timely delivery of marketing assets across five key platforms.

- Managed international loyalty shopping program accounts, ensuring partner satisfaction by customizing placements across multiple websites, newsletters, social media campaigns, and homepage features tailored to consumer demographics.- Onboarded and cultivated partnerships with over 4,000 retail and travel brands, including major names like Sears, Lowe’s, Nike, and TripAdvisor, expanding merchandising offerings and driving customer engagement.- Negotiated program terms, placements, and commission rates with merchant partners, ensuring compliance with criteria and aligning agreements with business objectives.- Oversaw email marketing initiatives for regional audiences, managing weekly and seasonal newsletters, homepage banners, blog content, and social media updates to maximize audience engagement.- Coordinated event sponsorship and execution for the MotoGP World Championship, directing promotional efforts that secured event-exclusive signups and enhanced brand visibility through on-site and digital activations.- Fostered cross-regional collaboration with team members to maintain brand consistency and deliver high-quality customer experiences across North America, Canada, and Latin America.

Buchs, Ch

- Planned and executed comprehensive digital marketing campaigns across the Americas, including online promotions, affiliate marketing, email marketing, social media, and web analytics, driving a 20% increase in lead generation.- Successfully launched an e-commerce platform for the Mexico region, collaborating with affiliate partners to translate merchandising content and onboard 100 merchant partners, ensuring a strong market entry.- Conducted in-depth analysis of sales, revenue, commission rates, and member shopping habits to identify trends and develop data-driven marketing strategies tailored to regional demographics.- Managed and updated website content, ensuring accurate and timely publication of merchant and sales updates while addressing customer inquiries and resolving platform issues to enhance user satisfaction.

Buchs, Ch

- Acted as the primary point of contact for clients, delivering exceptional customer service by addressing inquiries, providing updates, and resolving issues to ensure a seamless client experience.- Managed a high volume of client requests daily, prioritizing and coordinating responses to ensure timely and effective service delivery.- Developed and implemented streamlined processes to enhance client support efficiency, reducing response times and improving customer satisfaction metrics.- Fostered strong relationships with clients by proactively anticipating their needs, delivering personalized solutions, and maintaining open lines of communication.- Monitored service performance and feedback, identifying trends and areas for improvement to continuously elevate service standards.

Dallas, Tx, Us

- Delivered comprehensive administrative and clerical support, including screening, answering, and directing calls, as well as greeting customers and coordinating shipments with third-party partners.- Consistently maintained a professional demeanor in interactions with colleagues and clients, fostering a positive and productive work environment.- Demonstrated exceptional organizational skills by efficiently managing mail distribution and maintaining accurate MS Excel records for account management and billing purposes.

Doral, Florida, Us

- Managed and grew affiliate partnerships across platforms such as Commission Junction, Pepperjam, FlexOffers, Rakuten, zanox/Awin, Share-A-Sale, and Affiliate Window, driving a 20% increase in web traffic within six months.- Designed and executed email marketing campaigns that consistently achieved open rates 15% above industry benchmarks, enhancing brand visibility and customer engagement.- Prospected and onboarded new affiliate partners while strengthening relationships with existing ones, ensuring alignment with business objectives and maximizing partnership potential.- Collaborated with internal teams to develop compelling email content and promotional strategies tailored to target audiences, optimizing campaign performance and ROI.

Bachelor'S Of Arts And Sciences, Psychology

High School Diploma, General Studies