Jorge Morales Email & Phone Number

Optimized all aspects of Neo Financial's affiliate program by identifying and approaching new partners, ultimately increasing the number of partners from 6 to 130+ publishers across Canada.Collaborating with external vendor partners to develop and track multi-channel campaigns leading to an average of 600+ weekly conversions with a 40% decrease in CAC.Ensured that all digital campaigns and marketing materials were executed according to established guidelines.Support in the planning and monitoring of paid digital advertising such as Social Media Ads (Meta, TikTok, Snap), Google Ads and others.Build and maintain strong relationships with internal and external stakeholders

Developed and executed marketing campaigns (Facebook, Google, TikTok, Twitter, etc) that drive new customer acquisition and expand revenue with existing customers.Developed and analyzed active client campaigns and budgets, increasing brand awareness by at least 15% and optimizing budget by 20%.Assist clients with the development of creative assets for radio, print, OOH and digital.Coordinated the execution of promotional initiatives for multiple brands across different industries

Operate several data-driven tools to manage daily profiles and evaluate social media user content to improve platform quality.Implement and test learning bots through constantly updated data submission to automatized real-time platform content evaluations.Recognized and identified insights and trends across the social media platforms to ensure platform policies are being met.Recommended tool insights improvements for better operation experience.

Honduras

Created a simple to manage web page (SquareSpace) for online branding image.Created and implemented an SEO strategy to help the company reach the first page in the Google search of the region. Provide light support for any ongoing changes or issues that may arise.

Toronto, Canada Area

Work alongside the Digital Media Director in the creation, monitoring and reporting of online campaigns for clients across different industries.Measured traffic, engagement and provided monthly reporting for internal stakeholders.Create and maintain cordial relationships with providers.Help other directors in different tasks as requested.

Toronto Y Alrededores, Canadá

Sales representative for the outbound team.Managing a customer list and curate the leads.Creating opportunities, while securing a healthy internal database for the company.Generating a robust customer experience that promotes sales and created leads.

Honduras

Grupo Terra is a Latin-American business group with diversified projects in the region. They work with energy production, infrastructure and oil management.They needed a content strategy to start communicating their achievements as a group and stay in touch with potential candidates for business or as a workforce.The strategy focused on digital content for the brand, part of the work included: - Creating a content strategy for their social media channels.- Updating and creating content for social media channels including Facebook, Twitter and Linkedin. - Increasing engagement with the community.- Amplifying the reach of digital presence.The goals are to generate 50% more reach in 6 months and raise the engagement by 20% with the community.

Honduras

Fredy Nasser is President and Founder of Grupo Terra, a regional conglomerate of divisions focused on the generation of energy, oil and infrastructure.As the CEO of such an important enterprise, he needs a social media strategy that helps in building the image of leadership and socially-focused businessman, with the objective being to strengthen his presence as Grupo Terra’s CEO. The strategy focused on his digital presence, part of the work included: - Creating the web site, and blog using Squarespace templates(http://www.fredynasser.com/), (http://www.blog-fredynasser.com/) - Establishing a protocol for every interaction via comments, and private messages in his social media channels.- Updating and creating content for his social media channels including Facebook, Twitter and Linkedin. - Increase his engagement with the community- Amplifying the reach of his digital presence.The main goal achieved was to raise the reach by 30% in every channel while maintaining a positive interaction with the community.

Honduras

As an Account Manager, I had several responsibilities:- Created and maintain long-lasting relationships with current clients while prospecting new businesses for the agency.- Managed a team of social media coordinators, app developers, graphic designers in our day to day tasks to meet client expectations.- Co-ordinate new products release, including events, social media content & materials with the team.- Created, monitored, and report digital strategies for clients across different industries.- Manage ad campaign budgets and provide weekly metric reports for internal stakeholders and clients.- Budget planning, and execution of the social ads campaigns on platforms such as Facebook, Twitter, and Google Adwords.- Managed a portfolio of clients and providers to execute marketing campaigns with the utmost quality and creativity.Some of the brands managed include Loto, Grupo Q, Nissan, Jeep, Chevrolet, Flor de Caña, Burger King, Mazda, Popeyes, Grupo Terra, and others.

Honduras

As a community manager, I was in charge of :- Creating digital strategies, executing them and keeping up to date with the comments from fans in our client’s social media channels.- Meeting up with the specific KPIs given.- Implementing contests, trending topics and other interactive content to keep the interaction ratio up.- Monitoring the statistics and creating plans to increase KPIs when needed.I was a community manager for brands such as Ron Flor de Caña, Mazda, Autopits, Grupo Q, Leyde, Casa del Ron.

Honduras

Community Manager for Metrocinemas, a movie theatre franchise.Teamed up with a creative designer in order to refresh brand voice and brand look.Daily content tailored to the audience.Weekly sweepstakes and contests to further reach and engage the followers.A total of 40% more followers and 60% more engagement during my 2 years managing the brand.

Honduras

As a community manager some of the day-to-day tasks were:- Creating digital strategies, executing them and keeping up to date with the comments from fans in our client’s social media channels- Meeting up with the specific KPIs given- Implementing contests, trending topics and other interactive content to keep the interaction ratio up.- Monitoring the statistics and creating plans to increase KPIs when needed.I was a community manager for brands such as CHILI’S, Dunkin’ Donuts, Popeyes, Hotel De Cameron Salinitas.

Honduras

Metromedia is a well-respected library and video club that focuses on school books and family entertainment.Some duties while working there:- Customer service- Stocklist management- Cash flow management

Graduate Certificate, Advertising

Bachelor'S Degree, Marketing