Rodrigo Zeballos Lopez Email & Phone Number

Montreal, Quebec, Canada

• Developed proactive affiliate marketing strategies and tactics based on client-specific goals working with +10 different brands on a variety of industries (travel, software, finance, gaming, gifting & fashion)
• Managed affiliate programs on diverse networks: Rakuten, Partnerize, CJ & ShareASale
• Enhanced and monitored budget spend in addition to producing revenue forecasts
• Developed and implemented initiatives to grow clients revenue through acquisition and retention tactics
• Expanded publisher base by identifying new opportunities, establishing partnerships and increasing the application volume of new affiliate partners
• Managed daily, weekly, and monthly reporting, communicating the performance of programs, and recommending improvements

Montreal, Quebec, Canada

• Designed and implemented the brand’s social media marketing plan across multiple platforms such as Facebook, Instagram & Youtube.
• Completed competitive research to further understand target audience and goals
• Handled strategic planning, content strategy, and execution of +15 monthly posts across social networks
• Conceptualized, briefed and scheduled social media lead generation ad campaigns
• Streamlined monthly reporting of media metrics, such as follower counts, engagement rates, and lead generation across platform

Arequipa, Peru

• Developed and executed social media marketing strategy on Facebook, Instagram, YouTube, and LinkedIn for 10 different clients with a combined following of over +1M
• Spearheaded monthly status meetings with clients to report on social media key metrics and performance indicators, receiving 95% percent of positive feedback on each report
• Managed and optimized clients’ digital advertising budget designated to campaigns and promotions to improve the efficacy of paid ads
• Curated content across all social media platforms, tracking trends, responding to current events, and creating relevant posts to boost engagement by 90%
• Reduced reputational risk by 80% designing a crisis response plan for every client, establishing guidelines to tackle negative feedback from customers
• Directed the creative and audiovisual production team in the generation of content

Arequipa, Arequipa, Peru

• Created and managed the company’s Facebook and Instagram accounts, boosting the sales of the business by 15% since the creation of their social media profiles
• Designed, scheduled, and distributed compelling content that increased brand awareness on social media with 20+ monthly posts
• Actively contributed to the brand community by responding to customers’ inquiries and comments on the Facebook page leading to a 25% engagement rate increase
• Managed the advertising budget for social media
• Researched and studied the market situation of the company and the latest developments and trends in social networks
• Designed and distributed printed marketing material

Certified Digital Marketing Associate

Diploma, Digital Marketing

Diploma (Three Years), Business Marketing

Academic Exchange Program, Marketing

ELAP Scholarship (sponsored by the Canadian Government) - Emerging Leaders in the Americas Program