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A versatile, adaptable content editor who is currently living in Australia after many years working in media in London. I have written/consulted for some of the UK’s biggest brands, newsstand titles, newspapers, and websites. And, frankly, I’ve covered topics and written for audiences that are more varied than Lady Gaga’s wig collection. Whether writing about incontinence pads or shaking meditation, money or mental health, promotional/marketing content, crafting email subject lines, or social media posts, I’ve honed the fine art of making even the driest topic compelling, engaging, and informative. Adept at ‘reading the room’ I can quickly get under the skin of what works for each target market, internal clients, and external stakeholders.
Self-Employed
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Freelance Content Editor And Consultant And CopywriterSelf-EmployedMansfield, Qld, Au
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Freelance Content Editor/ Consultant / CopywriterSelf-Employed Jul 2021 - PresentLondon And AustraliaContent for huge brands, apps, websites, and newsstand outlets, alongside e-commerce articles, podcast scripts, and promotional copywriting. Clients include: Yahoo UK, Boots UK, Dailymail.co.uk, Women's Health Australia, mymenopausecentre.com, Flo Health app.
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Communications SpecialistUnitingcare Queensland Feb 2023 - Feb 2024AustraliaAs a member of the Corporate Communications team, I worked across UnitingCare Qld’s BlueCare brand. My goal? To create internal and external awareness of the brand’s significant milestones and achievements. I used innovative approaches to connect with staff and internal stakeholders via internal channels in multiple formats; spearheaded collaborative internal/external campaigns to amplify awareness of BlueCare's significant milestones and impactful initiatives; and secured positive… Show more As a member of the Corporate Communications team, I worked across UnitingCare Qld’s BlueCare brand. My goal? To create internal and external awareness of the brand’s significant milestones and achievements. I used innovative approaches to connect with staff and internal stakeholders via internal channels in multiple formats; spearheaded collaborative internal/external campaigns to amplify awareness of BlueCare's significant milestones and impactful initiatives; and secured positive Queensland-wide TV, radio, and print coverage to further bolster BlueCare’s reputation as a big-hearted brand revolutionising aged care. Show less -
Health & Lifestyle Content Director - Boots Health And BeautyWpp Aug 2013 - Jun 2021London, United KingdomLed all health, wellbeing, and lifestyle content for Boots UK via the Boots Health & Beauty channels - a stand-alone website, and luxe, glossy in-store magazine. Drove brand loyalty, brand reappraisal, and £2m of incremental product sales via inspiring, empowering, and educational content. Offered creative thought leadership through brand extension ideas and consistently delivered thought-provoking, talking-point content. My compelling, creative advertorial content ideas and execution also… Show more Led all health, wellbeing, and lifestyle content for Boots UK via the Boots Health & Beauty channels - a stand-alone website, and luxe, glossy in-store magazine. Drove brand loyalty, brand reappraisal, and £2m of incremental product sales via inspiring, empowering, and educational content. Offered creative thought leadership through brand extension ideas and consistently delivered thought-provoking, talking-point content. My compelling, creative advertorial content ideas and execution also encouraged third-party spend, enabling the sales team to regularly exceed their advertorial targets. I also created a diverse well of digital content to engage customers at all touchpoints, ranging from evergreen articles to topical features and weekly beauty/health/wellbeing news. Show less -
Editorial Consultant/WriterFreelance (Self Employed) Feb 2013 - Aug 2013London, United KingdomWas commissioned to be a freelance editorial consultant on a potential new launch as part of a select team working on a ‘test’ issue of a highly confidential, luxe women’s magazine project at Bauer Media UK. I also contributed to the relaunch of motherandbaby.co.uk, helping grow the site’s bank of evergreen content, with appropriate SEO. -
Special Projects Editor (Maternity Cover)Hearst Magazines Feb 2012 - Feb 2013London, United KingdomProduced high-end, spin-off magazines for some of Hearst’s biggest titles including Cosmo Beauty and Cosmo Body; Red Living; Elle Decoration Country. Project managed/edited each product, working within extremely tight deadlines and budgets. Collaborated closely with key stakeholders – this included the editors of each main title, plus senior management at Hearst, to ensure we all had the same editorial vision. -
Editorial Consultant/Editor/WriterSelf Employed Jun 2011 - Feb 2012United KingdomEditorial consultant for content agency Sunday, on the winning pitch for an entertainment magazine for Sky TV subscribers. I wrote for newspapers and women’s glossy magazines for well-known UK outlets including two big newspaper supplements, Stella and Fabulous, alongside market-leading women’s magazines such as Marie Claire, Stylist, and Look.
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Entertainment Director - InstyleIpc May 2008 - Jun 2011London, United KingdomSecured exclusive celebrity content for the print magazine and website and increased readership and loyalty via compelling exclusives, resulting in some of InStyle’s best-selling issues. Nurtured InStyle’s relationships with international celebrity publicists,enabling unparalleled access to some of the world’s biggest stars.
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Freelance JournalistSelf Employed May 2007 - May 2008London, United KingdomContributed to publications/websites including: Cosmopolitan UK (2 months as Acting Celebrity Director); The Sun Woman online; The Observer Magazine; Time Out online; SkyMag.
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Entertainment Editor, New WomanEmap Jan 2005 - May 2007London, United KingdomSecuring exclusive cover star shoots and interviews; the monthly “In Bed With…” celebrity male interview; writing/ overseeing / commissioning all other celebrity content within the magazine; contributing stories daily to NW’s website; TV and radio interviews representing the magazine. -
Features Writer, ElleEmap/Hachette Filipacchi 2003 - 2005London, United KingdomIdeated and wrote zeitgeisty content that suited in with Elle’s ‘always on trend’ USP – from new lifestyle trends (like ‘art dating’) to fashion, travel, and sex features, I wrote about the kinds of topics an aspirational, noughties twenty-something wanted to know about.
Danielle Hine Skills
Frequently Asked Questions about Danielle Hine
What company does Danielle Hine work for?
Danielle Hine works for Self-Employed
What is Danielle Hine's role at the current company?
Danielle Hine's current role is Freelance Content Editor and Consultant and Copywriter.
What is Danielle Hine's email address?
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What is Danielle Hine's direct phone number?
Danielle Hine's direct phone number is +121263*****
What skills is Danielle Hine known for?
Danielle Hine has skills like Magazines, Writing, Editing, Commissioning, Celebrity Booking, Celebrity, Feature Articles, Entertainment, Publications, Publishing, Editorial, Interviews.
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Danielle Hine
Leadership | Governance | Strategy | Solution Focussed | Communication | Positive Culture |Lilydale, Vic -
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