Feeding America is the largest domestic hunger-relief non-profit, providing nutritious food to 46MM Americans who are in need, and rescuing more food than any other organization in the U.S.At Feeding America, I lead our brand marketing efforts, including overseeing our annual Public Service Announcement campaign, setting the consumer research agenda, and evolving brand strategy and target audiences based on consumer insights. Lead brand marketing efforts, achieving significant year over year increases in Feeding America brand awareness and brand equity metrics. Manage $1MM multi-channel PSA campaign. Oversee agency partners to create compelling content across all media types and manage distribution to maximize donated media pick-up, securing $65MM donated media per year. Drive media partnership strategy, capitalizing on incoming awareness opportunities. Cultivate and steward media donors, securing multiple gifts of $500k-$1MM in donated media. Lead high-impact, national Hunger Action Month campaign. Achieved 100% participation of 200 network food banks 3 years in a row, leveraging one creative concept across the country to increase national awareness of hunger.- In 2017, campaign achieved 272% growth year over year in organic reach on Facebook. Spearhead consumer research agenda, achieving breakthrough insights, helping to achieve aggressive LRP goals for Feeding America brand.- Created and sold-in new organization-wide master brand strategy, including communications framework designed to build empathy for people in need amongst key target audiences. Provide client-service support to 200 network food banks, building mutually-beneficial relationships based on trust. Consult on marketing challenges, rebranding, and strategic brand growth initiatives. Manage $5MM annual budget and create annual marketing plans, building initiatives to achieve organization-wide long-term strategic goals. Develop and mentor junior member of Brand Marketing Team.

Ogilvy & Mather is a premier full-service creative agency, creating award-winning campaigns for its clients across industries. As an Account Executive on SC Johnson's International Home Cleaning brands, I oversaw marketing communication globally for numerous international home cleaning brands within SCJ’s portfolio. I led several integrated marketing campaigns for Mr. Muscle, the number one home cleaning brand in international markets. Oversaw all marketing communications globally for several international home cleaning brands within SC Johnson’s portfolio.- Led five integrated marketing campaigns for Mr. Muscle, the number one home cleaning brand in international markets. Spearheaded effort to increase the relevance and usage of digital marketing materials for SCJ Home Cleaning brands in international markets.Led the development of three global websites and corresponding digital advertising, resulting in significant increases in product recall, brand linkage, and purchase intent. Managed junior member of the International Home Cleaning team, encouraging their growth and development as an Account Executive.

Developed strategic direction of national campaigns supporting Yoplait. Executed integrated campaigns leveraging digital/social media, radio/print advertising, partnerships, public relations, food content, in-store marketing tactics, multicultural marketing, & one-to-one relationship marketing. Created and sold-in content marketing & in-store point of sale strategies, delivering a combined cost savings of over $6MM on $95MM EBIT, 13% lift for individual brands, & >1 billion engaged impressions. Managed cross-functional teams and external agencies, overseeing program development, contract negotiation, execution, and analysis. Co-led General Mills’ Washington University campus recruiting team; recruited, interviewed, and hired 5 intern candidates.

Led strategy and managed execution of NASCAR platform. Collaborated with sales leadership to craft strategic 5-year plan.