Danielle Merlino Email & Phone Number

Sydney, NSW, AU

Leading the Fixed Trading mission for Telstra’s Consumer segment. Our objective is to deliver growth across key metrics, inc. SIOs, EBITDA and GCM. Successfully led a range of initiatives that changed our performance trajectory and improved market share performance, including use of content and greater targeting.

Sydney, Australia

Leading the 4Consumer Mission within Telstra Wholesale, with the key focus of growing and retaining our customer base that faces into the consumer end user market (MVNO’s and NBN). Accountable for development and launch of wholesale customer pricing, propositions and commercials to achieve set financial results.

Sydney, Australia

Led a high performing team and broader stakeholder group through a range of go-to-market initiatives across both Mobile and At Home Media properties. These initiatives included the development and launch of entertainment led propositions leveraging Sport (AFL, NRL & Netball) and Entertainment (Foxtel from Telstra, Telstra TV, SVOD, Apple Music and more)..

Led a high performing team through a range of proposition development and GTM initiatives across IPTV (T-Box and Telstra TV), VOD (BigPond Movies) & SVOD (Presto). During this time, I was able to deliver a new device to market (Telstra TV), manage a significant base of customers on existing devices (T-Box) and drive growth in VOD (BigPond Movies) and SVOD.

Sydney Area, Australia

Delivering a range of product go-to-market, project development and management for Telstra Media's IPTV/PayTV products.Successfully delivered a number of projects, including the completely integrated channel, training, marketing and launch of 9 new Entertainer Supreme Bundles in November 2014. These bundles include Foxtel from Telstra.

Sydney, Australia

Management of go-to-market activites for Telstra Media's IPTV & VOD products, including product launch and tactical/strategic offers. Successfully took to market Foxtel Go for Foxtel on T-Box customers in May 2014 to align with the launch of Entertainer Super Bundle launch.

Sydney, Australia

Online, Mobile & IPTV/PayTV/VOD go-to-market with focus on product launch, offer development & marketing. Successfully took to market a number of projects with the most prominent being the NRL 2013 app launch, marketing and channel training.

Sydney, Australia

Online and mobile product marketing. Products include AFL, NRL, MOG & Mobile Foxtel. Successfully integrated Telstra Media's online and mobile products into Telstra's corporate 'always on' marketing opportunities for increased exposure.

Sydney, Australia

Development & management of monthly digital promotion schedule for Telstra Media's online, mobile and IPTV/PayTV products. Successfully delivered uplift in traffic to Telstra Media sites through analysis, reporting and stakeholder management.

I managed Macquarie's CRM data-base. Attention to detail was key, as was stakeholder management.

I was responsible for managing a range of administrative tasks. I learnt how to use a range of databases and learnt quite a lot about fruit and vegetables!

Master'S Degree, Communication And Media Studies

Bachelor, International Communication; Media And Cultural Studies

Finance For Non-Finance Managers, Finance, General

Business Strategy Certificate, Business Strategy

Understanding various business drivers, including creating value for customers, employees and vendors as means of increasing WTP or.