Danielle Keller Email & Phone Number

• Crafted product positioning and distinctive messaging by synthesizing user research, market insights, competitive intelligence, customer feedback, and deep product understanding.
• Collaborated with the Product team to shape roadmap strategy and guide feature development.
• Implemented competitive product pricing through comprehensive competitor research.
• Executed end-to-end product launch plans, coordinating with product management, design, and sales teams to ensure seamless rollouts and maximize market impact.

• Planned and executed a dynamic social media strategy, boosting brand awareness and engaging prospects and customers.
• Managed website, program, and course updates, overseeing collateral creation.
• Orchestrated email campaigns to communicate events, courses, and product updates.
• Conducted market research and competitor analysis to identify key trends and inform product positioning strategies.

Harrisburg, Pennsylvania Area

• Analyzed daily performance metrics for assigned affiliate accounts, identifying declines and marketing opportunities.
• Managed affiliates for optimal performance on PPC, PPL, and PPS campaigns.
• Maintained efficient relationships and daily communications with affiliate accounts.
• Prospected and recruited new affiliate publishing accounts for marketing efforts.
• Generated over $2.5 million in gross revenue individually within 6 months.

• Consulted with new and existing clients on suggested design, branding, and marketing efforts for their company or brand.
• Executed paid and organic marketing campaigns to generate and drive leads.
• Created and wrote social media content, wireframes, infographics, marketing collateral and multiple page designs for various client websites.

Greater Philadelphia Area

• Spearheaded learning technology initiatives, overseeing the development and implementation of the Learning Management System (LMS).
• Led design, branding, and marketing for a fast-growing tech start-up.
• Created diverse marketing collateral and optimized UX designs through research and testing.
• Led a team of 10+ designers and developers to create intuitive, user-friendly software.

Robbinsville, NJ

• Interacted and communicated with club members regularly to solicit feedback in order to ensure customer satisfaction.
• Maintained direct communication with General Manager and District Manager to assure accurate overview of activities and ensure facility integrity.
• Supervised and coordinated the activities of 15+ employees engaged in the planning, selling and instructing of fitness plans for clients.
• Utilized DataTrak software to input customer data, track services, and financial information.

• Provided back-up supervision of the gym and independently managed the establishment when manager/owner was not present.
• Handled all incoming calls and promptly responded to inquiries via email and telephone.
• Resolved all customer complaints to ensure the customers were satisfied with the service they werereceiving at all times.
• Administered and processed payments made by all members, providing and organizing up to date copies of receipts and/or member agreements.

Digital Marketing Strategy

Business Administration And Marketing

Bachelor'S Degree, Business Administration With Conc. Marketing

Graduated Summa Cum Laude President’s List

Education record

High School Diploma