Danielle Meier Email & Phone Number

Bar Harbor, Maine, United States

Bar Harbor, Maine, United States

• Core functions
• Lead the in-house agency, JAX Creative, by providing creative direction, day-to-day management, professional development, metric development and project overflow to an internal team of graphic designers, scientific.
• Develop and manage campaign deliverables (messaging, print and digital) for public outreach, educational resources, philanthropic campaigns, and internal communications.
• Steer and manage the implementation of JAX’s brand, collaborating with key stakeholders at all levels of the organization to achieve institutional objectives through a variety of new media applications.
• Negotiate with business partners and key stakeholders to refine business objectives, messaging, visuals, deliverables, deadlines, and budget allocation.‌Professional Highlights
• Self-led a cost-saving brand experiment.

Bar Harbor, Maine

Bar Harbor, Maine

Bar Harbor, Maine

Blue Hill, Maine

• Conducted and documented a comprehensive graphic identity and competitor benchmarking audit to enable a more vibrant brand for the consumer-facing product, SteriPEN.
• Provided a messaging and visual facelift to the brand and packaging, repositioning the product prominently within the outdoor industry’s water purification/filtration market.
• Enhanced packaging efficiency by reducing materials by over 85% across six primary SKUs while maintaining structural integrity within the retail space.
• Led the design direction for the economy pen, SteriPEN Aqua, targeting mass-market retail.
• Collaborated on strategic brand and merchandise displays with Costco, National Geographic, and Viqua for co-branded products and packages.
• Managed multilingual (English, French, German, Spanish) packaging, user guides, advertising, and collateral.

Bar Harbor, Maine

• Created a refined, youthful brand identity and communication system to increase lead conversion of self-directed prospects into the application pipeline.
• Documented competitor benchmarking to collaborate on recruitment strategies.
• Oversaw a coalition of students and work-study assistants, tasked with producing student-oriented content aimed at prospective students.
• Developed and maintained digital marketing campaigns.
• Served as the chair of the Publications committee.
• Managed print vendor coordination.

Bar Harbor, Maine

Cincinnati, Ohio