Digital Account Manager
CurrentManages digital marketing campaigns and strategies of B2C clients of various paid media marketing tactics (Social, SEM, Programmatic, Native, etc.) • Coordinates campaign workflow for assigned accounts, utilizing the account lead’s strategy & process for reporting and communication• Manages a team of Marketing specialists to achieve and surpass client KPIs• Analysis of web and campaign analytics to undercover key learnings and insights to construct actionable performance recommendations• Prepare and maintain daily/weekly client reports and analyses on a regular basis• Organizes, prioritizes and manages all campaigns for clients using project management software as the primary communication, delegation & progress tracking vehicle• Manages timelines of all deliverables promised to clients• Assists account leads in investigating, tracking and resolving client concerns• Maintains client files, executive summaries and important documentation for internal records• Assists in managing budgets, campaign creative, invoicing, etc.• Complete other duties, tasks and activities as they arise
