Founded in London in 1996 as a educational print magazine, Hotcourses has grown to become a fully digital and multinational operation with over 300 employees in offices in the UK, Europe, North America, Asia and Australia.Specialties:user experience, student recruitment, online media, education software development

End-to-end sales and marketing consultant, advising clients on growth and user acquisition for their mobile applications as well as planning the integration and optimisation of digital/mobile within campaigns.• Responsible for working closely with Marketing team, generating ideas to feed into marketing strategy and planning with particular focus on driving growth and development in sales through content marketing and lead nurturing.• Representing Redbox at events, creating thought leadership content and points-of-view on emerging mobile and marketing trends for external PR.• Working with technical teams internally to ensure client campaign success, with a focus on campaign expansion injecting mobile-first thinking, and providing consultancy as required.• Using CRM to create sales database, manage pipeline, verticalise accounts, manage and maintain customer dialogue, record sales and account management activity.

Core responsibilites included leading and executing successful launch of Airside Andy's online app world, the world's first kids MMO in the app ecosphere to be developed solely for mobile and tablet.- Responsible for all matters of content creation, social media relations, press and integrated marketing solutions.- Developing and implementing the strategy for the launch of the Massively Multiplayer Online Role Playing Game (MMORPG) brand- Creating, developing and managing compelling and engaging digital marketing campaigns including Facebook marketing, email marketing and social media marketing to achieve set CPA and revenue targets- Devising strategies to drive online traffic and sales and developing fresh and innovative ideas in online marketing- Analysing and tracking performance results; constantly being responsive and ready to adjust approach accordingly as well as providing ongoing recommendations for increasing acquisitions and profitability- Developing a consistent online creative advertising strategy across all channels including working on our storyboarding and scripting app preview video. - Identifying key trends in performance marketing in order to develop effective customer acquisition strategies and achieve ROI - Analyzing performance in Google Analytics and other external app monitoring platforms, drawing analysis to help further improve the proposition.- Review competitor analyses to ensure we are on trend, remain price competitive and are at the forefront of the industry to help grow the Airside Andy MMORPG and drive future strategy for our other upcoming assets and licences.

Core responsibilities included the ability to lead and execute strategic social media, marketing and PR with a capacity to maintain a flexible approach to changing priorities in a high-pressure, politically sensitive environment; networking and communications with key stakeholders and influencers for the purposes of business relations, new business development and building a strong network for the brand, and a strong brand for the network.- Oversee the creative brand messaging across all marketing and communication channels - Create and execute innovative and effective marketing campaigns and strategies to drive sales and exposure- Identify key trends and tools in performance marketing and Social Media marketing in order to develop effective customer acquisition strategies- Develop and manage digital marketing campaigns with Facebook marketing, search marketing (SEO. SEM), adwords, affiliate marketing, social media marketing and email marketing.- Work with influencer and design teams to ensure brand message and aesthetic is strong to develop fresh, new and innovative idea campaigns to drive traffic.- Develop and manage new business partnerships - Analyze and track performance results; always be ready to adjust approach accordingly and provide ongoing recommendations for increasing sales and profitability- Manage marketing, both in-house and inter-agency relationships, delegate accordingly and assist to set monthly targets and strive to hit those targets- Lead website updates and initiatives to constantly improve the customer journey and tactics to increase conversion, reduce bounce rate and basket abandonment.Member of the All Party Parliamentary Cycling Group, London Cycling Campaign and one of the founding volunteer members of a new national women’s working group for raising cycling standards across all sectors of the sport, WE Cycle UK.