Committed to enhancing the healthcare experience for PocketHealth patients, empowering them to feel in control of their health journeys. Dedicated to creating an optimized and engaging experience for PocketHealth subscription holders through effective email campaigns. Managing all aspects of email strategy, execution, reporting & analytics, segmentation, personalization, AB testing and backend operations to support marketing goals and member engagement.

Developed and managed a multi-year email marketing roadmap to boost engagement and performance, overseeing database management, A/B testing, brand standards compliance, and performance reporting. Collaborated in the creation of automated lifecycle & ABE nurture campaigns tailored to area of interest, lifecycle stage, industry, and website engagement. Improved email marketing effectiveness by prioritizing relevant content and implementing industry best practices for customer-specific communications. Planned and executed comprehensive results tracking and internal documentation for thorough performance analysis, utilizing data for future decision-making. Developed, trained, and optimized email marketing procedures to meet SLAs, addressing process bottlenecks and managing the email deployment calendar to minimize subscriber fatigue. Initiated, managed, and approved all email deployment requests via a dedicated Marketing Operations portal, ensuring prevention of overlap and mitigation of subscriber fatigue. Led project management for all email marketing initiatives, ensuring timely and error-free campaign deployments by holding staff accountable for meeting deadlines. Led accessibility efforts, collaborating to ensure website compliance with WCAG standards and offering guidance on delivering demos to accommodate potential customers' accessibility needs. Co-Chaired Vena’s Accessibility Employee Resource Group, spearheading company-wide events and initiatives aimed at raising awareness and celebrating individuals living with disabilities. Mentored junior team members to foster growth, positive workplace culture, and personal leadership skills.

Collaborated on email marketing campaigns targeting B2B customers and lead generation in North America & the UK. Developed a robust reporting process to analyze monthly email performance, guiding future promotion and messaging decisions. Ensured accurate data segmentation for each deployment. Presented findings to cross-functional teams, fostering collaboration. Served as accessibility expert, advocating for inclusive content. Established Vena’s Accessibility Employee Resource Group to promote accessibility awareness.

Led the success of nationwide marketing campaigns through strategic data utilization and segmentation in Salesforce CRM & Marketing Cloud. Planned and executed dynamically generated feedback surveys, driving year-over-year increases in response rates. Conducted comprehensive analysis of campaign performance, delivering actionable recommendations for improvement.

Managed revenue-generating email campaigns from planning to deployment, emphasizing performance tracking. Ensured compliance with Canada’s Anti-Spam Legislation, executing engaging campaigns. Collaborated on enhancing online user experience, aligning with brand standards and WCAG. Contributed to annual surveys, providing insights to senior stakeholders. Also responsible for Marketing department budgets.

Worked on email campaigns from design to analysis while ensuring revenue growth. Led rebranding and automated campaign streamlining for targeted messaging. Collaborated with partners to meet branding goals within budget and on-time. Analyzed data to enhance user engagement and conversion rates. Mentored co-op students, fostering leadership and team cohesion.

Managed bilingual product launches and website updates, while supporting email marketing efforts by enhancing design, conducting QA, setting up campaign promotions, and providing content recommendations. Oversaw administrative tasks such as process documentation, meeting scheduling, and managing inquiries from team members and managers.

Responsible for overseeing content planning, creation, development, and publishing for wwf.ca and other online platforms in English & French ensuring alignment with current campaigns and initiatives. Created diverse email marketing campaigns across multiple languages, including initiatives like Earth Hour, Coca-Cola Arctic Home, and Shoreline Cleanup. Conducted comprehensive data analysis and segmentation for email campaigns which helped to guide decisions for new initiatives. Acted as the primary point of contact for online donation forms' development, maintenance, and technical aspects. Collaborated on implementing a new global corporate brand across all online properties. Designed and executed creative, interactive online experiences for campaigns, contests, and reports. Provided technical support for web and email platforms, including troubleshooting, training and upgrades. Introduced a new content submission process and digital content deployment schedule. Ensured thorough documentation of departmental processes.

Performed daily, weekly, and monthly updates on MenuPalace.com, ensuring 100% accuracy for each client’s exposure by researching their atmosphere, menus, and online presence, and inputting this information onto the restaurant directory through various administrative applications. Maintained a monthly calendar of events with promotional restaurant listings online to attract customers. Managed a custom-built content management system and offered technical support to team members. Led email marketing efforts, developing content for client promotions and upcoming events. Conducted detailed quality assurance to ensure all aspects of clients’ online marketing campaigns, including website metrics & reporting, were completed accurately and professionally and within a timely manner.

Initial point of contact for all technical support issues, served through a centralized dispatch system using the Help Star application. Provided detailed notes for each support ticket and ensured their accurate distribution to the appropriate support departments. Maintained up-to-date and accurate levels of technical equipment stock through the inventory management platform. Implemented procedures to track all company owned equipment borrowed by staff. Maintained records of all company new hires and departures through a customized workflow utilizing the Quark Digital Media Server.

Responsible for implementing detailed processes to enter point scoring data into a custom-built database, determining brand exposure within Kraft magazine publications. Ensured 100% accuracy of scoring data and brand exposure via generated reports, conducting detailed quality assurance checks based on specific Key Performance Indicators (KPIs) established through regular communication with the Kraft Client. Managed electronic digital assets, including Quark Xpress layouts, high-quality images, and various media assets, preparing them for processing into the Quark Document Management System (DMS) environment. Ensured correct metadata and taxonomy procedures were in place for internal and external clients to search and locate assets based on their secured access privileges. Assisted in developing training materials for internal and external users of the Quark DMS and its components, such as the online Media Portal and Media Manager application.

Established searchable metadata and taxonomy procedures to facilitate easy access and searchability of digital assets. Assisted in user account setup, training and technical issue resolution for all user access levels. Ensured adherence to guidelines for accurately placing recipe content on KraftCanada.com. Upheld branding guidelines and procedures to ensure accurate representation of Kraft across all online channels.