Danielle Lesage Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Ontario, Canada

• Country Music Association of Ontario, 2019 Awards
• Canadian Music Week, Canadian Music and Broadcast Industry Awards 2019
• The Fight To End Cancer (Publicity Consultant)
• Toronto International Film Festival 2011
• TRESPASS, film, (Nicolas Cage, Joel Schumacher)
• KILLER JOE, film, (Emile Hirsch, William Friedkin, Juno Temple & Tracy Letts)

Toronto, Canada Area

• Managing publicity and social media campaigns for a multitude of accounts and clients
• Maintain and develop close working relationships with the media by effectively communicating story ideas and servicing media requests
• Leading media opportunities, briefing clients, and accompanying talent to press interviews
• Organizing and executing press events, including managing on-site media at live events
• Preparing final reports with a comprehensive index off all efforts and press clips
• Writing and editing releases, media kits, social media, one-sheets and blog posts

Toronto, Canada Area

Toronto, Canada Area

• Proactive monitoring of social network activity, identifying trends
• Educating fellow colleagues and leading seminars for the student body on how to maximize social media
• Executing the social media strategy by coordinating the day-to-day communication and maintenance of social networks
• Posting and responding to content in a timely manner
• Using analytics tools to collect data to evaluate effectiveness on social media channels
• Monitoring the marketplace for new and upcoming trends, campaigns, technologies and best practices

Toronto, Canada Area

• Served as the primary media contact for the OSPCA’s National Cupcake Day, working extensively on all aspects of the campaign
• Researched information and opportunities on behalf of existing clients and potential new business, including online/social media searches
• Developed/updated media lists using the ACT! Database
• Performed daily media monitoring and processed, measured and evaluated press clippings using MRP and CARD
• Created successful press kits, mailers and co-promotion packages and scripts
• Participated in brainstorming sessions

Toronto, Canada Area

• Managing publicity campaigns for various bands and festivals in Toronto and across North America
• Writing and proofreading press releases, one sheets, invitations, etc.
• Managing all social media channels, and running all social media outlets/campaigns, as well as handling all website updates
• Running the day to day business during lengthy CEO absences as well as interviewing, hiring, training and managing new interns and employees
• Coordinating interviews and on-site video and photography coverage of live events
• Bookkeeping, invoicing, managing bills, expenses, etc.

Toronto, Canada Area

• Setting up interviews for Second City employees and potential clients
• Created marketing campaign for Second City’s first show aimed at a children audience alongside the Marketing Specialist
• Created DRFs for advertising opportunities and tracked performance with Google Analytics
• Reaching out to university student groups and alumni to become a liaison for setting up sales from within groups
• Updating main database used in Toronto and Chicago
• Research and organization of products, scripts, databases and more

Fusion is owned and operated by Scarborough Campus Community Radio Inc (SCCR) which is a registered not-for-profit corporation and student society. It is managed by a dedicated team of student and community members acting as DJs, staff, board members, and station volunteers.

• Performed data entry and revision to the list of electors by phone, in person and from registration certificates
• Answered and directed incoming phone calls related to registration issues and referred individuals to appropriate personnel
• Prepared documents in Microsoft Word and Excel to ensure that records were stored and accessible

Certificate Of Publicity & Public Relations, Publicity And Pr

Bachelor Of Arts - Ba, English/Drama/Media, Honours

Activities and Societies: Drama Society, Improv TeamGraduated with Honours.