• Provide Microsoft Dynamics CRM support to various Global Wealth Solutions (GWS) sales teams by managing and generating tags, alerts, dashboards, reports, and campaigns• Develop and implement a communication strategy aimed at educating advisors about GWS investment products. Use audience segmentation to craft personalized messages and assess the outcomes• Deliver training and guidance to GWS Marketing associates while overseeing the supervision of two summer interns• Maintain knowledge of the wide-range of investments products represented by GWS, including structured investments, annuities, life insurance, asset-based long-term care, options, mutual funds, and alternative investments

• Created Eloqua email campaigns, brochures, and other marketing solutions to educate financial advisors on products and resources available to them• Utilized AECRM for crafting highly targeted email communications and analyzed key performance indicators (KPIs) to fine-tune marketing campaigns based on results• Established editorial guidelines and standards for marketing content to maintain a consistent voice, positioning, and branding across all communications• Supported mutual fund and annuity partners through their intranet websites, offering solutions to enhance site traffic and drive sales• Compose and craft the quarterly internal newsletter, Quarterly Insights, utilizing Adobe InDesign for a readership of over 500 GWS associates. The newsletter focuses on showcasing the sales advancements and objectives across different product sectors within GWS

• Led multiple integrated journey campaigns (email, digital, direct mail, grassroots, events) for over 2,000 season ticket holders to increase revenue, drive retention, and foster brand loyalty• Increased client demographic understanding by 44%, enabling the delivery of personalized experiences to promote season ticket sales• Conceptualized and identified target audiences for more than 45 events annually, resulting in a 15% increase in event show rates• Conducted comprehensive analysis and distributed performance reports across internal departments for all campaigns, events, and operations related to season ticket holders, facilitating measurement of success and informing future initiatives• Managed a $22k budget for client gifts and giveaways by maintaining relationships with external vendors• Supported all operations of the client services and fan experience departments by providing strategy and coordination for season ticket holder events, legendary moments, communication, marketing, and annual needs/benefits• Managed, mentored, and hired client services intern. 2016’s intern hired as a full-time employee at the conclusion of internship

• Managed the creation, approval, and distribution of 670 digital advertising pieces and 17 landing pages on OrlandoMagic.com to support the Orlando Magic brand strategy and sales objectives• Gained exposure to media buying process while composing copy and communicating creative direction to broadcasting teams for on-air TV and radio drops for all 82 Orlando Magic games • Monitored, tracked, and distributed KPIs of all digital ads and adjusted current and future marketing plans based on results• Coordinated the schedule and design for multi-channel campaigns (radio, TV, and in-game entertainment) to optimize corporate partnerships, season ticket renewals, and ticket sales• Submitted and monitored marketing budgets for television, print, and other marketing collateral

• Planned, promoted and executed 11 triathlons and running events for up to 500 athletes throughout the East Coast of the United States• Solely directed and executed a triathlon with more than 200 participants and oversaw 15 volunteers• Designed two triathlon logos with Adobe InDesign for digital advertising and t-shirts• Established relationships with potential sponsors and vendors through excellent written and verbal communication

• Executed marketing initiatives for newly created student engagement/incentive program. Helped sign-up more than 2,000 unique users in first eight months• Part of the student marketing team that developed and executed multiple marketing plans, which led to breaking the University’s baseball single-game attendance record of 3,953 fans on March 11, 2014• Created and distributed traditional and digital marketing collateral to campus stakeholders and student rewards program members• Promoted the University of Central Florida's football, baseball, volleyball and basketball teams through social media platforms and grassroots marketing

• Catered to an average of 1,200 premium customers, including high profile and celebrity guests, for all 45 Orlando Magic home games• Maintained the exclusivity of the private dining lounge, Field's Ultimate Lounge, through strong communication and efficient problem solving, while developing lasting relationships with season ticket holders to ensure maximum retention • Selected out of 40 part-time staff to directly assist the owners of the Orlando Magic franchise and their guests on game nights due to a high level of leadership skills, trustworthiness and professionalism

• Drafted, designed, and composed marketing proposals using Scarborough and Media Monitors data research for current and prospective clients• Composed an aired radio spot for a local Orlando ice cream company, Jeramiah’s Italian Ice• Assisted in the execution of grass roots promotions at XL 106.7 FM’s annual concert, Red Hot & Boom