Danielle Silva πŸ³οΈβ€πŸŒˆ

Danielle Silva πŸ³οΈβ€πŸŒˆ Email and Phone Number

Advertising Specialist | Product | Measurement | Insights @ Mercado Libre
buenos aires, argentina
Danielle Silva πŸ³οΈβ€πŸŒˆ's Location
SΓ£o Paulo, SΓ£o Paulo, Brazil, Brazil
Danielle Silva πŸ³οΈβ€πŸŒˆ's Contact Details

Danielle Silva πŸ³οΈβ€πŸŒˆ work email

Danielle Silva πŸ³οΈβ€πŸŒˆ personal email

n/a
About Danielle Silva πŸ³οΈβ€πŸŒˆ

Passionate about exploring data and find better ways to improve digital marketing strategies and campaigns meeting company goals.With strong experience on measurement, passing through planning, implementation and data driven decision process.Working with Google Analytics, Tag Manager, taxonomy planning and setup of KPIs, dashboards and analysis.Also have a programing background that helps always look for a automation solutions

Danielle Silva πŸ³οΈβ€πŸŒˆ's Current Company Details
Mercado Libre

Mercado Libre

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Advertising Specialist | Product | Measurement | Insights
buenos aires, argentina
Website:
mercadolibre.com
Employees:
10700
Danielle Silva πŸ³οΈβ€πŸŒˆ Work Experience Details
  • Mercado Libre
    Advertising Products Specialist
    Mercado Libre Sep 2024 - Present
    SΓ£o Paulo, Brazil
  • Tiktok
    Measurement Partner
    Tiktok Mar 2022 - Sep 2024
    SΓ£o Paulo, Brasil
    Working in partnership with Sales team as a cross functional partner to identify data, insights and both 1st and 3rd party studies that helps our advertisers on building advanced Measurement Strategies to understand how TikTok works better to their business results.* Provide personalized measurement plans (vertical and at client level), combining internal and external solutions associated with the client's media strategy in order to prove the performance of the channel and the effect… Show more Working in partnership with Sales team as a cross functional partner to identify data, insights and both 1st and 3rd party studies that helps our advertisers on building advanced Measurement Strategies to understand how TikTok works better to their business results.* Provide personalized measurement plans (vertical and at client level), combining internal and external solutions associated with the client's media strategy in order to prove the performance of the channel and the effect generated at all stages of the client's purchase.* Collaborate with other cross-functional teams such as product and engineering, ensuring best practices and methodological consistency for activating new fronts or customized initiatives.* Explore and deploy third-party measurement tools focused on carrying out studies and analyzing campaign effectiveness, including brand building, multichannel impact, incrementality, MMMs, MTA, etc.* Educate the sales team in advanced measurement solutions help develop the ability to manage high-level conversations with advertisers about how to measure consistently TikTok impact on the business. Show less
  • Motorola Mobility (A Lenovo Company)
    Marketing Analytics Specialist
    Motorola Mobility (A Lenovo Company) Mar 2021 - Mar 2022
    SΓ£o Paulo, SΓ£o Paulo, Brasil
    Working across LATAM countries in order to get and maintain the ownership of Digital Media data and insights and with local teams looking for powerful data-driven decisions and follow ups for goals sales achievement. * Contribute to design and maintenance of data pipelines (ETL) and tools integrations. * Perform analysis to deep-dive business challenges or opportunities, on request and on their own initiative. * Support the growing of Motorola Marketing teams providing… Show more Working across LATAM countries in order to get and maintain the ownership of Digital Media data and insights and with local teams looking for powerful data-driven decisions and follow ups for goals sales achievement. * Contribute to design and maintenance of data pipelines (ETL) and tools integrations. * Perform analysis to deep-dive business challenges or opportunities, on request and on their own initiative. * Support the growing of Motorola Marketing teams providing knowledge and guidelines to improve agency - company insights workflow.* Generating insights and ideas to improve customer experience, marketing approach and our products.* Creating performance reports of multiple digital marketing channels (web, email, social, advertising, events etc.) Show less
  • Mirum Agency
    Business Intelligence Coordinator
    Mirum Agency Oct 2020 - Mar 2021
    Responsible for Build a strong team within their area, by coaching and developing Individual Contributors, following team development and deliverables.* Analyst at SKY TV performance room working with Digital Marketing team generatinginsights from media campaigns strategies and user behavior, building and using analytics solutions anddashboards development to achieve sales goals.* Designing key metrics that quantify the success of operational and product initiatives.*… Show more Responsible for Build a strong team within their area, by coaching and developing Individual Contributors, following team development and deliverables.* Analyst at SKY TV performance room working with Digital Marketing team generatinginsights from media campaigns strategies and user behavior, building and using analytics solutions anddashboards development to achieve sales goals.* Designing key metrics that quantify the success of operational and product initiatives.* Configuration and implementation of web and media analytics TAGs through Google TagManager. Show less
  • Mirum Agency
    Business Analytics
    Mirum Agency Aug 2018 - Oct 2020
    SΓ£o Paulo E RegiΓ£o, Brasil
    * Business Analyst at SKY TV performance room working with Digital Marketing team generatinginsights from media campaigns strategies and user behavior, using analytics solutions anddashboards development to achieve sales goals.* Analytics consulting at Nextel ecommerce planning indicators (KPIs), mapping measurementflow, setup of all tracking and dashboards and campaign parameterization;* Also responsible for Build dashboards that help internal stakeholders understand… Show more * Business Analyst at SKY TV performance room working with Digital Marketing team generatinginsights from media campaigns strategies and user behavior, using analytics solutions anddashboards development to achieve sales goals.* Analytics consulting at Nextel ecommerce planning indicators (KPIs), mapping measurementflow, setup of all tracking and dashboards and campaign parameterization;* Also responsible for Build dashboards that help internal stakeholders understand the performance of their business segment and identify action points.* Development and implementation of databases through putting together all digital ecosystem to provide a complete view of the performance from each channel or marketing action.* Configuration and implementation of web and media analytics TAGs through Google TagManager. Show less
  • Mirum Agency
    Business Analytics
    Mirum Agency Feb 2016 - Aug 2018
    Curitiba E RegiΓ£o, Brasil
    * Business Analyst at SKY TV performance room working with Digital Marketing team generatinginsights from media campaigns strategies and user behavior, using analytics solutions anddashboards development to achieve sales goals.* Analytics consulting at Nextel ecommerce planning indicators (KPIs), mapping measurementflow, setup of all tracking and dashboards and campaign parameterization;* Also responsible for Build dashboards that help internal stakeholders understand… Show more * Business Analyst at SKY TV performance room working with Digital Marketing team generatinginsights from media campaigns strategies and user behavior, using analytics solutions anddashboards development to achieve sales goals.* Analytics consulting at Nextel ecommerce planning indicators (KPIs), mapping measurementflow, setup of all tracking and dashboards and campaign parameterization;* Also responsible for Build dashboards that help internal stakeholders understand the performance of their business segment and identify action points.* Development and implementation of databases through putting together all digital ecosystem to provide a complete view of the performance from each channel or marketing action.* Configuration and implementation of web and media analytics TAGs through Google TagManager. Show less
  • Stefanini
    Software Developer
    Stefanini Nov 2013 - Jan 2016
    Curitiba E RegiΓ£o, Brasil
    Developer working on creation and testing with C#, ASP.NET (Visual Studio), and jQuerysoftware using ORACLE database.
  • Tecnomapas
    Software Developer
    Tecnomapas Nov 2012 - Oct 2013
    CuiabΓ‘ E RegiΓ£o, Brasil
    Developer working on creation and testing with C#, ASP.NET (Visual Studio), and jQuerysoftware using ORACLE database.
  • Webflavia
    Web Developer
    Webflavia Sep 2011 - Sep 2012
    CuiabΓ‘ E RegiΓ£o, Brasil
    Responsible for creating front and backend websites using HTML, CSS, PHP and database.
  • Tecnomapas
    Software Developer
    Tecnomapas Oct 2009 - Sep 2011
    CuiabΓ‘ E RegiΓ£o, Brasil
    Developer working on creation and testing with C#, ASP.NET (Visual Studio), and jQuerysoftware using ORACLE database.
  • Prepara Cursos Profissionalizantes
    Professora De Cursos Profissionalizantes
    Prepara Cursos Profissionalizantes Sep 2008 - Oct 2009
    CuiabΓ‘ E RegiΓ£o, Brasil
    Atendimento a alunos de todas as faixas etΓ‘rias (6 a 60 anos), explicaΓ§Γ£o do conteΓΊdo, auxilio no acompanhamento das aulas e realizaΓ§Γ£o de exercΓ­cios.

Danielle Silva πŸ³οΈβ€πŸŒˆ Skills

Trabalho Em Equipe Atendimento Ao Cliente Microsoft Office Maquiagem

Danielle Silva πŸ³οΈβ€πŸŒˆ Education Details

Frequently Asked Questions about Danielle Silva πŸ³οΈβ€πŸŒˆ

What company does Danielle Silva πŸ³οΈβ€πŸŒˆ work for?

Danielle Silva πŸ³οΈβ€πŸŒˆ works for Mercado Libre

What is Danielle Silva πŸ³οΈβ€πŸŒˆ's role at the current company?

Danielle Silva πŸ³οΈβ€πŸŒˆ's current role is Advertising Specialist | Product | Measurement | Insights.

What is Danielle Silva πŸ³οΈβ€πŸŒˆ's email address?

Danielle Silva πŸ³οΈβ€πŸŒˆ's email address is da****@****ini.com

What schools did Danielle Silva πŸ³οΈβ€πŸŒˆ attend?

Danielle Silva πŸ³οΈβ€πŸŒˆ attended Uninter Centro UniversitΓ‘rio Internacional.

What skills is Danielle Silva πŸ³οΈβ€πŸŒˆ known for?

Danielle Silva πŸ³οΈβ€πŸŒˆ has skills like Trabalho Em Equipe, Atendimento Ao Cliente, Microsoft Office, Maquiagem.

Who are Danielle Silva πŸ³οΈβ€πŸŒˆ's colleagues?

Danielle Silva πŸ³οΈβ€πŸŒˆ's colleagues are Yash Patil, Florencia Belfiore, MatΓ­as Cantergiani Cabeza, Jorge Arturo Navarro HernΓ‘ndez, Gaby ResΓ©ndiz, Levi Dos Santos, Jose Manuel Fuentes.

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