Danielle Silva π³οΈβπ Email and Phone Number
Danielle Silva π³οΈβπ work email
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Danielle Silva π³οΈβπ personal email
Passionate about exploring data and find better ways to improve digital marketing strategies and campaigns meeting company goals.With strong experience on measurement, passing through planning, implementation and data driven decision process.Working with Google Analytics, Tag Manager, taxonomy planning and setup of KPIs, dashboards and analysis.Also have a programing background that helps always look for a automation solutions
Mercado Libre
View- Website:
- mercadolibre.com
- Employees:
- 10700
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Advertising Products SpecialistMercado Libre Sep 2024 - PresentSΓ£o Paulo, Brazil -
Measurement PartnerTiktok Mar 2022 - Sep 2024São Paulo, BrasilWorking in partnership with Sales team as a cross functional partner to identify data, insights and both 1st and 3rd party studies that helps our advertisers on building advanced Measurement Strategies to understand how TikTok works better to their business results.* Provide personalized measurement plans (vertical and at client level), combining internal and external solutions associated with the client's media strategy in order to prove the performance of the channel and the effect⦠Show more Working in partnership with Sales team as a cross functional partner to identify data, insights and both 1st and 3rd party studies that helps our advertisers on building advanced Measurement Strategies to understand how TikTok works better to their business results.* Provide personalized measurement plans (vertical and at client level), combining internal and external solutions associated with the client's media strategy in order to prove the performance of the channel and the effect generated at all stages of the client's purchase.* Collaborate with other cross-functional teams such as product and engineering, ensuring best practices and methodological consistency for activating new fronts or customized initiatives.* Explore and deploy third-party measurement tools focused on carrying out studies and analyzing campaign effectiveness, including brand building, multichannel impact, incrementality, MMMs, MTA, etc.* Educate the sales team in advanced measurement solutions help develop the ability to manage high-level conversations with advertisers about how to measure consistently TikTok impact on the business. Show less -
Marketing Analytics SpecialistMotorola Mobility (A Lenovo Company) Mar 2021 - Mar 2022São Paulo, São Paulo, BrasilWorking across LATAM countries in order to get and maintain the ownership of Digital Media data and insights and with local teams looking for powerful data-driven decisions and follow ups for goals sales achievement. * Contribute to design and maintenance of data pipelines (ETL) and tools integrations. * Perform analysis to deep-dive business challenges or opportunities, on request and on their own initiative. * Support the growing of Motorola Marketing teams providing⦠Show more Working across LATAM countries in order to get and maintain the ownership of Digital Media data and insights and with local teams looking for powerful data-driven decisions and follow ups for goals sales achievement. * Contribute to design and maintenance of data pipelines (ETL) and tools integrations. * Perform analysis to deep-dive business challenges or opportunities, on request and on their own initiative. * Support the growing of Motorola Marketing teams providing knowledge and guidelines to improve agency - company insights workflow.* Generating insights and ideas to improve customer experience, marketing approach and our products.* Creating performance reports of multiple digital marketing channels (web, email, social, advertising, events etc.) Show less -
Business Intelligence CoordinatorMirum Agency Oct 2020 - Mar 2021Responsible for Build a strong team within their area, by coaching and developing Individual Contributors, following team development and deliverables.* Analyst at SKY TV performance room working with Digital Marketing team generatinginsights from media campaigns strategies and user behavior, building and using analytics solutions anddashboards development to achieve sales goals.* Designing key metrics that quantify the success of operational and product initiatives.*β¦ Show more Responsible for Build a strong team within their area, by coaching and developing Individual Contributors, following team development and deliverables.* Analyst at SKY TV performance room working with Digital Marketing team generatinginsights from media campaigns strategies and user behavior, building and using analytics solutions anddashboards development to achieve sales goals.* Designing key metrics that quantify the success of operational and product initiatives.* Configuration and implementation of web and media analytics TAGs through Google TagManager. Show less -
Business AnalyticsMirum Agency Aug 2018 - Oct 2020São Paulo E Região, Brasil* Business Analyst at SKY TV performance room working with Digital Marketing team generatinginsights from media campaigns strategies and user behavior, using analytics solutions anddashboards development to achieve sales goals.* Analytics consulting at Nextel ecommerce planning indicators (KPIs), mapping measurementflow, setup of all tracking and dashboards and campaign parameterization;* Also responsible for Build dashboards that help internal stakeholders understand⦠Show more * Business Analyst at SKY TV performance room working with Digital Marketing team generatinginsights from media campaigns strategies and user behavior, using analytics solutions anddashboards development to achieve sales goals.* Analytics consulting at Nextel ecommerce planning indicators (KPIs), mapping measurementflow, setup of all tracking and dashboards and campaign parameterization;* Also responsible for Build dashboards that help internal stakeholders understand the performance of their business segment and identify action points.* Development and implementation of databases through putting together all digital ecosystem to provide a complete view of the performance from each channel or marketing action.* Configuration and implementation of web and media analytics TAGs through Google TagManager. Show less -
Business AnalyticsMirum Agency Feb 2016 - Aug 2018Curitiba E Região, Brasil* Business Analyst at SKY TV performance room working with Digital Marketing team generatinginsights from media campaigns strategies and user behavior, using analytics solutions anddashboards development to achieve sales goals.* Analytics consulting at Nextel ecommerce planning indicators (KPIs), mapping measurementflow, setup of all tracking and dashboards and campaign parameterization;* Also responsible for Build dashboards that help internal stakeholders understand⦠Show more * Business Analyst at SKY TV performance room working with Digital Marketing team generatinginsights from media campaigns strategies and user behavior, using analytics solutions anddashboards development to achieve sales goals.* Analytics consulting at Nextel ecommerce planning indicators (KPIs), mapping measurementflow, setup of all tracking and dashboards and campaign parameterization;* Also responsible for Build dashboards that help internal stakeholders understand the performance of their business segment and identify action points.* Development and implementation of databases through putting together all digital ecosystem to provide a complete view of the performance from each channel or marketing action.* Configuration and implementation of web and media analytics TAGs through Google TagManager. Show less -
Software DeveloperStefanini Nov 2013 - Jan 2016Curitiba E RegiΓ£o, BrasilDeveloper working on creation and testing with C#, ASP.NET (Visual Studio), and jQuerysoftware using ORACLE database. -
Software DeveloperTecnomapas Nov 2012 - Oct 2013CuiabΓ‘ E RegiΓ£o, BrasilDeveloper working on creation and testing with C#, ASP.NET (Visual Studio), and jQuerysoftware using ORACLE database. -
Web DeveloperWebflavia Sep 2011 - Sep 2012CuiabΓ‘ E RegiΓ£o, BrasilResponsible for creating front and backend websites using HTML, CSS, PHP and database. -
Software DeveloperTecnomapas Oct 2009 - Sep 2011CuiabΓ‘ E RegiΓ£o, BrasilDeveloper working on creation and testing with C#, ASP.NET (Visual Studio), and jQuerysoftware using ORACLE database. -
Professora De Cursos ProfissionalizantesPrepara Cursos Profissionalizantes Sep 2008 - Oct 2009CuiabΓ‘ E RegiΓ£o, BrasilAtendimento a alunos de todas as faixas etΓ‘rias (6 a 60 anos), explicaΓ§Γ£o do conteΓΊdo, auxilio no acompanhamento das aulas e realizaΓ§Γ£o de exercΓcios.
Danielle Silva π³οΈβπ Skills
Danielle Silva π³οΈβπ Education Details
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Advertising
Frequently Asked Questions about Danielle Silva π³οΈβπ
What company does Danielle Silva π³οΈβπ work for?
Danielle Silva π³οΈβπ works for Mercado Libre
What is Danielle Silva π³οΈβπ's role at the current company?
Danielle Silva π³οΈβπ's current role is Advertising Specialist | Product | Measurement | Insights.
What is Danielle Silva π³οΈβπ's email address?
Danielle Silva π³οΈβπ's email address is da****@****ini.com
What schools did Danielle Silva π³οΈβπ attend?
Danielle Silva π³οΈβπ attended Uninter Centro UniversitΓ‘rio Internacional.
What skills is Danielle Silva π³οΈβπ known for?
Danielle Silva π³οΈβπ has skills like Trabalho Em Equipe, Atendimento Ao Cliente, Microsoft Office, Maquiagem.
Who are Danielle Silva π³οΈβπ's colleagues?
Danielle Silva π³οΈβπ's colleagues are Yash Patil, Florencia Belfiore, MatΓas Cantergiani Cabeza, Jorge Arturo Navarro HernΓ‘ndez, Gaby ResΓ©ndiz, Levi Dos Santos, Jose Manuel Fuentes.
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Danielle Silva
Talent Acquisition | Tech Recruiter I Recrutamento E SeleΓ§Γ£o I Recursos Humanos | +De 13 Mil ConexΓ΅es.SΓ£o Paulo, Sp -
Danielle Silva
SΓ£o Paulo, Sp -
Danielle Silva
Behavioral Trainer | Specialist In Emotional Intelligence | Pnl | Speaker | Boosting The Power Of Emotional IntelligenceRio De Janeiro, Rj -
Danielle Silva
Environmental Engineer | Health And Safety Specialist | Waste And Wastewater ManagementSΓ£o Paulo, Sp1hotmail.com -
Danielle Silva
Consultant And Mentor For Women Leaders | Awaken Your True Potential And Achieve The Financial And Emotional Recognition You Deserve | Head Of Projects | Latam Executive | University Professor @FgvSΓ£o Paulo, Sp
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