Worked horizontally across functional lines, supporting SEI’s website testing and analytics efforts, including digital marketing technology thought leadership, research & analysis, stakeholder communications,execution,projectmanagement,and reporting* Reported and analyzed website performance, visitor behavior and engagement with Adobe Analytics Suite* Combined data from multiple platforms/sources and independently produce actionableanalysis/recommendations to drive strategy and improve the site performance* Responsible for the web analytics infrastructure* Worked with management and stakeholders to identify requirements and delivery relevant/actionable analysis* Identified areas of opportunity to improve website performance

* Manage the Marketing Analytics strategy and measurement for the NIH All of Us Research Program* Create an "analytics in a box" service that provides Google Analytics, basic GTM tagging, Google Data Studio dashboards and a Google Optimize setup with limited maintenance* Assemble data and track KPI metrics to support the business, and particularly the needs of the research program communications efforts* Present marketing analyses to internal team and clients, inclusive of recommendations for optimization and/or greater marketing efficiencies* Commitment to rigorous, ongoing testing via A/B approaches or using tools like Google Analytics 360, Google Tag Manager, Crazy Egg, and Salesforce* Build dashboards and reporting mechanisms that appropriately convey product and marketing results in an insightful manner* Effectively utilize quantitative techniques in the analysis of online marketing campaigns, website performance, and customer targeting* Collaborate with partners and agencies, and integrate disparate data sources to form a cohesive picture around the performance of the internal and client’s marketing/communications programs* Serving as analytics liaison to client Database and measurement/research leads

Supported United Way’s accelerated digital transformation by leveraging analytics solutions that delivered marketing intelligence to United Way Worldwide and its partners across the globe• Gathered and visualized findings using traditional and digital analytics tools including Google Analytics, Salesforce Analytics Studio (Wave), Excel and Periscope Data• Managed vendor and client relationships

Drove measurement strategy and reporting for 40+ web properties and 300+ campaigns yearly for a $6 billion company• Defined key performance indicators and built reports designed to empower marketers with decision-making metrics• Evolved and standardized reporting and analysis approach, requests and templates including interactive Google Data Studio reports • Crafted SEM campaigns following best practices using analytics to improve performance• Collaborated with stakeholders to craft, execute, and analyze digital marketing campaigns based off individual needs• Organized Google Analytics Accounts, cleaned up over 140 views leaving only relevant reporting views• Implemented best practices for Google Analytics reporting including a dashboard template and accurate filters across all views• Facilitated, promoted and supported the adoption of a culture that values measurement of campaign dollars spent• Performed data quality audits; identified data collection issues and gaps; implemented fixes

• Managed the functionality and content of the MedStar Georgetown University Hospital and MedStar Orthopaedic Institute websites and social media sites using WordPress, Hootsuite, Twitter, Facebook, Google+ and YouTube• Developed integrated marketing strategies to engage, build and improve relationships with internal and external stakeholders• Researched, developed and maintained a high-level understanding of latest developments in search engine optimization• Doubled SEO rankings by making updates consistent with best practices using Moz, SpyFu and Yoast• Collaborated with doctors, executives and marketers to identify and optimize top priority service lines and webpages• Worked with representatives from HealthGrades, Yelp, Google and ZocDoc to optimize online presence• Educated medical professionals on the importance and relevance of digital strategy in a historically traditional industry• Developed new methods to track, report, and evaluate usage of the general website and specific campaigns using Google Analyticsand Twilio then continuously recommend improvements to increase effectiveness

• Managed all social media activities for government client - BusinessUSA - including writing and scheduling upwards of 10 posts a day• Managed weekly newsletter campaigns including writing, editing, formatting HTML and integrating social media posts• Delivered analytic reports on campaigns and adjusted approaches accordingly• Managed and updated email marketing platforms; created and A/B tested email templates, themes and subject lines• Updated and edited website content in Drupal environment• Followed emerging email and social media trends and technology - selectively appropriate tactics and platforms to enhance the client’s marketing strategy• Developed focused and relevant content for website publication• Updated and edited website content in Drupal• Created dynamic personas to build marketing strategy around

• Spearheaded Global re-branding project across multiple departments • Crafted member facing content to support consistent branding, style and tone across digital platforms• Executed and reported on multiple email campaigns (open rates, click-through rates, etc.)• Assisted with social media communications and campaigns (developed new tracking and reporting methods)• Ensured consistent company-wide application of member messaging and positioning• Analyzed competitor program strategies and tactics to ensure Research Now stayed in a leadership position in the Market Research industry• Partnered with IT and production resources to ensure successful execution of requests• Authored and updated process documents to ensure replicable success of initiatives• Enhanced SEO work, researched, implemented tags and reported on the value• Tracked issues in JIRA, communicated with several departments world-wide to solve problems and complete projects together

• Assisted with social media initiatives including regular Facebook, twitter, & blog posts • Facilitated coordination of supplies, shipments, raffles and sweepstakes for event preparation• Created email content for all four brands and two partnerships• Interpreted monthly Google analytics reporting for all brands and implemented analytics to show individual results from different events