Danielle Benjamin Email & Phone Number

Herndon, Virginia

Worked horizontally across functional lines, supporting SEI’s website testing and analytics efforts, including digital marketing technology thought leadership, research & analysis, stakeholder communications,execution,projectmanagement,and reporting* Reported and analyzed website performance, visitor behavior and engagement with Adobe Analytics Suite*.

Fairfax, Virginia

* Manage the Marketing Analytics strategy and measurement for the NIH All of Us Research Program* Create an "analytics in a box" service that provides Google Analytics, basic GTM tagging, Google Data Studio dashboards and a Google Optimize setup with limited maintenance* Assemble data and track KPI metrics to support the business, and particularly the.

Alexandria, Virginia

• Supported United Way’s accelerated digital transformation by leveraging analytics solutions that delivered marketing intelligence to United Way Worldwide and its partners across the globe
• Gathered and visualized findings using traditional and digital analytics tools including Google Analytics, Salesforce Analytics Studio (Wave), Excel and Periscope Data
• Managed vendor and client relationships

Arlington, VA

• Drove measurement strategy and reporting for 40+ web properties and 300+ campaigns yearly for a $6 billion company
• Defined key performance indicators and built reports designed to empower marketers with decision-making metrics
• Evolved and standardized reporting and analysis approach, requests and templates including interactive Google Data Studio reports
• Crafted SEM campaigns following best practices using analytics to improve performance
• Collaborated with stakeholders to craft, execute, and analyze digital marketing campaigns based off individual needs
• Organized Google Analytics Accounts, cleaned up over 140 views leaving only relevant reporting views

Arlington, VA

• Managed the functionality and content of the MedStar Georgetown University Hospital and MedStar Orthopaedic Institute websites and social media sites using WordPress, Hootsuite, Twitter, Facebook, Google+ and YouTube
• Developed integrated marketing strategies to engage, build and improve relationships with internal and external stakeholders
• Researched, developed and maintained a high-level understanding of latest developments in search engine optimization
• Doubled SEO rankings by making updates consistent with best practices using Moz, SpyFu and Yoast
• Collaborated with doctors, executives and marketers to identify and optimize top priority service lines and webpages
• Worked with representatives from HealthGrades, Yelp, Google and ZocDoc to optimize online presence

Fairfax, VA

• Managed all social media activities for government client - BusinessUSA - including writing and scheduling upwards of 10 posts a day
• Managed weekly newsletter campaigns including writing, editing, formatting HTML and integrating social media posts
• Delivered analytic reports on campaigns and adjusted approaches accordingly
• Managed and updated email marketing platforms; created and A/B tested email templates, themes and subject lines
• Updated and edited website content in Drupal environment
• Followed emerging email and social media trends and technology - selectively appropriate tactics and platforms to enhance the client’s marketing strategy

Plano, TX

• Spearheaded Global re-branding project across multiple departments
• Crafted member facing content to support consistent branding, style and tone across digital platforms
• Executed and reported on multiple email campaigns (open rates, click-through rates, etc.)
• Assisted with social media communications and campaigns (developed new tracking and reporting methods)
• Ensured consistent company-wide application of member messaging and positioning
• Analyzed competitor program strategies and tactics to ensure Research Now stayed in a leadership position in the Market Research industry

Dallas/Fort Worth Area

• Assisted with social media initiatives including regular Facebook, twitter, & blog posts
• Facilitated coordination of supplies, shipments, raffles and sweepstakes for event preparation
• Created email content for all four brands and two partnerships
• Interpreted monthly Google analytics reporting for all brands and implemented analytics to show individual results from different events