Danielle Meagher Email & Phone Number

Brick, Nj, Us

Manage, coordinate, and organize the HQ brand, mobile, and business divisions on Comcast with in the local activation department.•Interact with strategy, national activation, digital and search departments within the accounts to ensure the strongest media mix/strategy, as well as direct contact with the client.•Experience purchasing, trafficking and tagging OLV / CTV via Prisma, Jira, DCM and Flashtalking.•Manage schedules, posts, reports to ensure quality and standards are maintained.•Provided direction, guidance and feedback to all buyers within the department of all levels (entry level through senior level).•Established and maintain strong relationships with sales reps, managers, and upper management at rep firms and directly with stations.•Negotiate and implement group deals for “tent poles” across multiple DMA’s (such as Super Bowl, Academy Awards, etc).•Mentor and teach junior associates through both structured classes and also one-on-one interaction.

New York, New York, United States

 Planned, negotiated and purchased a variety of media types for large and small markets across the nation for CenturyLink Telecommunications. Purchased media for markets such as: Phoenix AZ, Albuquerque NM, Las Vegas NV, Tucson AZ, La Crosse WI, Raleigh NC, Seattle WA, Portland OR, Boise ID, etc. Project managed a team of 9 individuals on a number of campaigns for CenturyLink, including Multi Cultural, Acquisition, Retail, etc. Mentored and developed younger team members within the agency. Established and maintained solid relationships with vendors in numerous markets across the country. Interacted closely with corporate and regional account executives, as well as direct contact with the client. Developed training modules and taught younger individuals throughout the agency to further their knowledge on media buying and planning. Worked with others in the agency to develop best practices and processes to increase efficiency throughout the agency.

• Worked on accounts for a variety of clients with varying budgets, size and geographical scope, including: Frontier Communications, Finger Lakes Gaming and Racetrack, Q Dental, Wegmans Pharmacy, Cloverwood Retirement Home, etc.• Direct client interaction on the majority of accounts, in addition to interacting closely with account executives on accounts.• Developed and presented integrated media plans to both existing and new clients. • Planned, negotiated, and purchased media including: television, radio, newspapers, online and various out of home vehicles for large and small markets.• Served as a mentor to younger individuals in the media department.• Created and maintained strong relationships with sales representatives in the region as well as markets throughout the nation.• Assumed the lead role on researching, planning and purchasing media for clients on an annual and semiannual basis.

• Received promotion to Senior Planner / Buyer within first year of employment.• Worked on a wide range of small and large budget accounts, including: AAA of Western & Central NY, Wegmans, Preferred Care, Dunn Tire, The Red Wings, Motor City of Bakersfield CA, The Ad Council, and Corn Hill Waterfront Navigation.• Created, maintained and updated flowcharts on a regular basis for the above clients.• Planned, negotiated and bought a variety of mediums: radio, television, newspaper, out of home, and Internet.• Conducted target audience research and analysis using a number of IMS applications.• Worked with stations to put together promotional driven campaigns and supplied recommendations to client after completing a thorough value analyses.• Created relationship driven connections to sales reps in both the Rochester community and the outlying regional area.• Communicated with clients and sales representatives on a daily basis.

• Received promotion to Communications Analyst from Assistant Analyst.• Developed media plans for a variety of campaigns for AT&T Wireless Services, a $600 million account (ie. mMode, Sports, Youth campaigns).• Worked closely with Communications Director to create and maintain the promotional campaign for all local markets.• Maintained a $300 Million Budget for all promotional activity.• Maintained up-to-date market-by-market flowcharts for specific local and national advertising campaigns.• Coordinated and ordered advertising space for radio, television, newspaper and magazines.• Created, maintained, and updated the newspaper, radio, and television cost matrices, the integrated flowchart, spot percentage reports.• Worked closely with Ogilvy & Mather, Newspaper Marketing Services, and sales representatives to accurately portray the AT&T Wireless brand.• Collected and analyzed research from standard research applications.• Communicated with clients and sales representatives on a daily basis.