Danielle Smith Email & Phone Number

Austin, TX, US

Waco, Texas, US

In my role, I oversee all communications, public relations, and promotional activities to support our brand and marketing strategy. This includes developing and executing marketing campaigns, managing social media platforms, creating high-quality content, and collaborating with key stakeholders. I also track and analyze marketing performance to ensure our.

As an experienced senior-level Marketing Director, I am privileged to serve as a mentor in The Arboretum, a vibrant community on Sprout Social. In this role, I offer guidance, advice, and support to help entrepreneurs and marketing professionals enhance their business strategies and skills. My mentorship encompasses several key areas:Avoiding Pitfalls.

Los Angeles, California, US

Ensure strategy, performance, and alignment of the company’s marketing department as it operates in digital marketing, influencer marketing, PR, and events. Developing strategic marketing plans that allow for accurate revenue forecasts and track KPIs to create a successful revenue stream for all of the studio’s projects/IPs.

Serving as an Advisor on Philanthropic efforts specifically related to WESaga, Women in Web3, blockchain and tech initiative, as well as with education efforts as they relate to philanthropy.

• As Senior Director, Marketing I am responsible for overseeing, coordinating, collaborating, executing, and evaluating all strategic marketing plans for our studio. Above all, working to help build a collaborative team.
• Define, drive and align the brand vision, long-term strategy, and short-term marketing plans with the overall mission and purpose of the studio.
• Create a marketing & communication strategy with clearly defined priorities, KPIs, and budget recommendations based on data & insights.
• Implement a marketing engine that can support the customer journey from attraction to retention.
• Build a collaborative high-performance marketing team with a positive mindset and ambition for succeeding together.
• Develop our brand via strong storytelling and captivating narratives, while informing and educating our fans. Including management of our brand media channels from podcast production to social media management and ad.

6300 Zug, Switzerland, CH

• Director and strategic analyst covering digital and traditional media, partner relations, and other duties as needed.
• Responsibilities include distributing promotional material, responding to customers’ queries and comments on social media and networking during marketing events
• Manage Advertising and promotional campaigns
• Coordinate the design of promotional material and distribute in online and offline channels
• Set marketing strategy goals and track quantitative progress
• Oversee strategic conference planning and organization

• Manage marketing staff, tasks and assignments in conjunction with the CEO, Production Manager and Art Director to fulfill the marketing needs of the current game in development as well as previously published titles.
• Prepare and organize records of all marketing metrics and past campaigns including gathering and analyzing consumer behavior data, creating marketing reports on marketing sales and metrics, and regular sales.
• Keep current with competitors’ marketing activities, conduct market research, propose and organize promotional events while coordinating with the marketing design and content teams to create pertinent advertising.

Arlington, Texas, US

• Centerpost Limited is a private holdings company that specializes in results driven media, primarily broadcast and digital media services. Working directly in a B2B business model assess the needs of qualified business.
• Generate revenue for the company through direct contact with business owners and operators, B2B.
• Working closely with our Sales Manager and CEO, regularly built media proposals and client facing collateral that led to direct purchases/sales.
• Produce and develop broadcast media as well as social/digital media for new, current, and past business owners.

• Developed Social Media marketing campaigns geared towards delivering a clear and concise message across a variety of platforms for a top movie and publishing company (Walden Media and Walden Pond Press/HarperCollins.
• Boosted reach of customer base and social presence by writing and creating content for a variety of social media platforms including Twitter, Instagram, Facebook, Pinterest, Goodreads, and Blogs.
• Implemented aggressive promotional strategies that led to the successful launch of over two dozen book publications including at least a dozen author’s careers and at least 6 major film launches.
• Increased customer exposure and helped to communicate the vision of the company regarding upcoming, current, and past projects through building and maintaining a streamlined voice across a variety of platforms.

• Developed and sold high-quality, writing projects to major publishers, securing favorable publishing contracts on behalf of authors and illustrators with primary responsibilities including proposal development.
• Optimized project success rates for all current and future projects by advocating for clients in every stage of their careers and concurrently managing multiple writing projects with strict deadlines.
• Raised the quality of the publishing process by translating client desires into compelling literary works while also managing portfolio and illustration critiques, and submission strategizing.
• Achieved and maintained the highest levels of client satisfaction by coaching and caring for clients from before, during and after the publication process, while overseeing production from concept creation to launch.
• Generated revenue for the company by initiating many author-agent partnerships and building client acquisition strategies that produced consistent growth in customer base.

• Oversaw the development and execution of impactful marketing strategies while researching, gathering, and organizing data for content creation, and directing quality and accuracy of content and videos.
• Increased Twitter followers from 0 to over 10k and grew daily blog readers and Twitter reach by over 500% by effectively implementing social media engagement strategies and managing the growth of all social media.
• Exceeded company productivity targets for author Beth Kephart's You Are My Only by deftly spearheading marketing and outreach campaigns for the book, resulting in a second printing.
• Co-chaired multiple judging panels including the Cybils Awards, Montana State Book Award, and others.

Reading, writing, music and life all while taking care of two kiddos. The site is focused on informing parents of babies through teenagers what books are best based on their child's likes or dislikes. Because reading can change a child's life.

• Represented children authors & illustrators while driving the success of publication process by developing and sustaining long-lasting relationships with Editors, Publishers, and Authors.
• Championed the publication of over five dozen books through expertly pitching Authors’ manuscripts to suitable publishing houses while negotiating favorable publishing deals on behalf of Authors.
• Contributed to a successful career for numerous talented individuals by requesting manuscripts from promising Authors and reading Authors' manuscripts to determine whether they had substantial market potential.
• Maximized the quality of the publication process by coordinating with Authors to suggest necessary changes to their manuscripts while offering Authors guidance, support, and encouragement.

Represented picture book and middle-grade authors and illustrators.

Drove social media strategy and execution that resulted in increasing Twitter followers from 2,600 to 3,900 and increasing daily blog readers and Twitter reach by over 250%.Successfully oversaw daily content creation and blogger/audience outreach and aggregation while managing ongoing email correspondences with authors, publishers, bloggers, and.

Westlake Village, CA, US

• Successfully managed and coordinated all office training and development. Onboarding new employees weekly and continually scheduling new up-to-date follow-up training programs for new company policies and software as.
• Elevated employee performance and retention by training staff as well as examining employee productivity, KPIs, and applied appropriate developmental tools to enable them to deliver expected service.
• Enhanced the employee experience by developing a new training program using new technology with currently accessible tools to provide an easy to access training platform all could benefit from.
• Increased employee satisfaction through newly developed incentive plans and opportunities to receive “free” gear and merchandise through company aligned partners outside of the organization.

Orem, UT, US

• Successfully coordinated all office operations to include managing office personnel and finances and providing efficient administrative and data management services to 100+ employees.
• Enhanced business financial performance by frugally supporting the development and fiscal management of $6M budget that resulted in an additional 200% profit.
• Elevated employee performance and retention by training staff as well as examining employee productivity, KPIs, and applying appropriate developmental tools to enable them to deliver expected service.
• Boosted employee satisfaction and productivity levels through effectively managing employee payroll, while also resolving employee problems for optimal productivity.
• Delivered 15-20% savings in bottom-line costs by sourcing and negotiating procurement agreements with credible suppliers and vendors, ensuring optimum pricing and quality of services.

Bachelor Of Science (B.S.), Mechanical Engineering

Bachelor Of Arts (B.A.), Classical Studies Major