Danielle Easterday Email & Phone Number

Sturgis, Mi

Grand Valley State University

NSAC is a premier college student advertising competition that provides students with real-world experience in the creation of a campaign for a corporate client. This years client is Ocean Spray Cranberries.

Allendale, Mi

Develop and manage original creative content for all indirect marketing initiatives. Manage and demonstrate full working knowledge of advertising on social media accounts. Also responsible for various aspects of event planning, directing photo shoots, copywriting, and helping develop promotional materials.

Allendale, Mi

• Actively ensuring customers find products to fit their needs• Collaborating with manager to create an appealing floor-set • Ensuring floor is well stocked• Providing over-all excellent customer service

The Oaks Store

• Training and staff development• Merchandising floor set• Responsible for opening and closing store• Responsible for safe balance and daily deposits• Procurement of non-planogram gifts, apparel, and supplies• Collaborating with corporate teams to bring transition store up to Follett Standards• Building partnerships with campus contacts• Creating a "Hassle-Free" customer experience to build a stronger customer base• Developing and implementing social media strategies to increase campus participation• Responsible for shipping of all products and receiving of general merchandise

The Oaks Store

• Actively ensuring customers found products to fit their needs• Collaborating with managers to create an appealing floor-set • Teaming with Assistant Manager to develop and maintain social media strategies• Implementing problem-solving strategies to solve customer discrepancies• Ability to create effective solutions using limited resources• Running the cash register • Cross-trained in General Merchandise, Shipping and Receiving, and Coarse Materials

Summer of 2013, 2014, and 2015• Cross trained in Warehouse, the 1010 Line, and Maintenance• Gathering parts for production workers• Organizing workload to be efficient and timely• Inspecting parts for defects• Packaging and shipping product to customers• Teaming with co-workers to assemble product• Maintaining a clean and organized work environment• Collaborating with cross departments to ensure quality product

• Working closely with Admission Counselors to recruit new students• Leading official tours of the college for perspective students• Traveling to local High Schools and various campus events as the Student Ambassador• Speaking with perspective students about the college and my experiences• Assisting counselors during New Student Orientations

Bachelor Of Applied Science (B.A.Sc.), Advertising And Public Relations, 3.97

Activities and Societies: PRSSA, Advertising Club Committee Member, Advertising and Public Relations Aumni Relations Committee Member

Communication, General, 3.8

Associate Of Science (A.S.), Business/Commerce, General, 3.7

Activities and Societies: Phi Thete Kappa E-Board:Secretary, Music Club