Danielle Murphy Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Founder of a Micro-Influencer agency that connects brands with targeted content creators, manages all aspects of the social media campaign and leverages data analytics to deliver monthly insight reports for clients.• Secured one of Canada’s top vodka soda beverage companies, SoCIAL LITE Vodka, as a client within the first month of business.

• Led a variety of marketing and communication projects including social media campaigns, Influencer programs, out of home boards, monthly newsletters, web content, promotional tools and paid advertisements• Assisted with launching new product innovations for Beefeater Gin, Ungava Gin and Jacob's Creek Wine into market • Managed social media accounts and created content calendars for Polar Ice Vodka and McGuinness Liqueur

Greater Toronto Area, Canada

• Lead a team of brand ambassadors on campus by coordinating events• Spearhead marketing initiatives, and act as the liaison between their campus and the HQ on a weekly basis• Grow Bumble’s presence on campus in terms of brand awareness, app activity, and registrations while spreading Bumble’s mission of equality and kindness. • Accurately and effectively meet deliverables, which include, submitting monthly task completion reports, reimbursement requests, and communicating with your Regional Leader.My team was named the #1 campus team in Canada in terms of growth and performance by the end of the program.

Toronto, Canada Area

Community Assistants are the front line of community building within Neill Wycik Co-operative College. The Community Events Assistant role oversees two floors of the building and acts as the liaison between members and the Board of Directors. My position is also specific to the Events Initiative in which I program membership outings and events for 750 members and manage existing social media channels. Selected to represent Neill Wycik at the North American Students of Cooperation (NASCO) Institute 2019 in Austin, Texas. Responsibilities:Event Planning•Promotes community through organizing social events•Provides Member Contribution Program opportunities through involvement •Coordinates membership outings and trips•Gives orientation to new membership•Providing regular reports to the Community Development CoordinatorSocial Media Marketing •Administrates the creation and publishing of relevant, original, high-quality content•Monitor and respond to online users questions and concerns •Promote upcoming events in a creative and attractive manner

Toronto, Canada Area

Brand Ambassadors represent brands in a positive light while creating brand awareness and driving sales. I am an Independent Contractor that works with many recognized Experiential Marketing agencies in downtown Toronto including T1, Blast Marketing, Mosaic Sales Solutions, Karma Casting, Vibrant Marketing, TripleTierMarketing,10STAR and Prime Marketing. I have vast experience representing clients such as Adidas, Lincoln Motor Company, Labatt Brewing Company, PepsiCo, L'Oréal, Facebook and Mercedes Benz at a variety of industry events, festivals and activations. Represented Hot Wheels 50th Anniversary at the International Auto Show which was awarded the Gold 2019 SMCC Sponsorship Marketing Award.Responsibilities:•Communicating key messages and product knowledge•Guiding consumers through branded experiences •Perform data collection in an authentic manner•Assist in set up and tear down of events•Compiling end of shift reports for management and clients

Toronto, Canada Area

As a campus representative, I was responsible for promoting an in-store event and developing a strategic plan to get my community to attend. To achieve our goal, my team posted on social media garnering engagements, made classroom announcements, and took advantage of our personal and professional networks on campus. We also helped coordinate the on-site logistics for the events, working closely with executives from the IQ Agency, Michael Kors corporate, and the in-store managers. Responsibilities:•Work with peers on campus to create a strategic plan to attract attendees to our event•Utilize Instagram, Facebook, Twitter, and Snapchat to drive awareness and interest in the event•Create unique on-brand social media posts and images to promote the campaign•Assist with on-site logistics on event day, working with store managers and executives from the Intern Queen team and Michael Kors•Reach goal of getting 50+ students to the in-store events

Toronto, Canada Area

I worked with Start Up company Robin Media Inc located at The DMZ. Robin Media is a personal concierge for concerts and live events. Robin Media is considered a thought leader for the latest corporate entertainment trends and will organize outings on your behalf. Responsibilities:•Create corporate entertainment packages for clients•Monitor and post to social media accounts•Source content for Robin Media's blog•Create copy and content for the website•Contribute to external communications (e.g., marketing emails) •Assisting with the development of a communications strategy

Toronto, Canada Area

EQAO is an independent agency that creates and administers large-scale assessments to measure Ontario students’ achievement in reading, writing and math at key stages of their education. The Communication Assistant works with the Communications and Public Affairs team within the Ontario Government, overseeing the implementation of the internal communications strategy, answering media queries, updating memos to the field, and developing original social media content.Responsibilities:Internal Communications• Employee engagement (overseeing implementation of the internal communications strategy, involvement in All-staff meeting)• Drafting of employee messages (staff-wide CEO updates)External Communications• Media relations (e-mail pitches in advance of releases, drafting press releases, answering media queries)• Events (Transcript speeches, live tweet from EQAO Forum)• Leadership communications (involvement in the announcement of new CEO, supporting new CEO when in place)• Operational communications (updating memos to the field, helping to respond to e-mail inquiries)• Issues management (craft time-sensitive responses to questions)• Social media (conduct monitoring activities listed below, develop original content)Monitoring for Potential Issues• Political monitoring (conduct daily scans of legislative debates)• News clips (analyze daily)• Social media monitoring of all channelsHuman Resources • Update Summer Student Orientation Program (email templates, FAQ for students, orientation Powerpoint presentation, roles and responsibilities documents, ice breakers)

Oshawa, Ontario

The Operations Correspondence Clerk position is exposed to the legislative process and government decision-making touching on all areas of government activity. The Operations Correspondence Clerk within the Ministry of Finance is involved with the annual spring budget and issues related to the regulation of the insurance, pension, securities and electricity industries.Responsibilities:•Support a team on a wide range of administration functions • Prepare and organize correspondence•Perform data entry and word processing functions•Edit various communication documents and email responses •Plan and execute leadership initiatives and workshops for full-time staff

Ensure high levels of customer satisfaction through excellent sales service, assess customer’s needs and provide assistance and information on product features, keep up to date with trends.

Greet customers, handle cash and credit card payments, offer assistance with selecting apparel, guide and solve customer inquiries, keep store organized and clean, monitor fitting rooms.

Bachelor Of Arts - Ba (Hons), Professional Communication, Deans List

Activities and Societies: Professional Communication Course Union, Ryerson Communication and Design Society, Ryerson Rotaract Club.

Post Graduate Program, Sport & Event Marketing

Certificate, Brand Management

Studying how to develop and execute superior strategies that align brand and business goals. Learning how to track brand equity and value.

Certificate, Digital Marketing Management

Studying what constitutes a successful digital marketing presence, through exploring new and emerging social media platforms and achieving.