Senior Data Analyst
CurrentResponsible for analyzing the main market trends, technology, business models, consumer behavior and competitive landscape, focusing on:• Utilising Web API’s (Google Trends) to extract keyword insights for bid price recommendations and campaign optimization.• Effectively administering AWS cloud infrastructure.• Assisting in the development of data products that automate and ease work of marketing teams.• Delivering actionable insight reports that flow into decision making.• Working with a multitude of data sources (survey, segmentation, clickstream, auction, ect.) to extract meaningful conclusions and statistical inferences.• Applying advanced modelling techniques aimed at providing clients with optimal outcomes.