Senior Data Analyst
Current- Responsible for analyzing the main market trends, technology, business models, consumer behavior and competitive landscape, focusing on:
- Utilising Web API’s (Google Trends) to extract keyword insights for bid price recommendations and campaign optimization.
- Effectively administering AWS cloud infrastructure.
- Assisting in the development of data products that automate and ease work of marketing teams.
- Delivering actionable insight reports that flow into decision making.
- Working with a multitude of data sources (survey, segmentation, clickstream, auction, ect.) to extract meaningful conclusions and statistical inferences.