Danielle Pelletier Email & Phone Number

Harrisburg, Pa, Us

As the Director of Marketing at Alera Group (AIA), I spearhead our marketing initiatives, emphasizing content creation, marketing technology, project management, marketing strategy development, and internal trainings. In this role, I am responsible for:•Conceptualizing, curating, and distributing content through various multimedia channels, including sell sheets, whitepapers, and events.•Assisting in the planning and management of internal and external events.•Maintaining websites for four locations.•Overseeing branding and collateral.•Executing internal and external email communications and newsletters.•Managing SalesForce (CRM) operations.•Supervising advertising and sponsored content.Working alongside a team of innovative insurance, risk management, and employee benefits consultants, I develop strategies focused on topics that connect with our audience. Furthermore, I closely collaborate with other Alera Group firms, delving into opportunities for cross-agency marketing.

•Generate & maintain external referral relationships with local professional groups and healthcare organizations. •Increase awareness, reputation, and knowledge of the community with key decision makers. •Work with Marketing team to develop and convert leads from referral and professional lead generation sources. •Manage and conduct successful on and off-site special events and activities to drive on site tours, awareness, and education on benefits of the community. •Negotiate incentives and terms of rental agreements with prospective residents. •Conduct strategic market and demographic analysis within the area to understand current market position.

Covered The Harrisburg & York Areas

•Developed relationships with key referral sources in territory. •Added profitable new business to the company.•Demonstrated a thorough understanding of the DME product line and instructed medical staff on proper use of equipment.

Harrisburg, Pennsylvania Area

•Managed a territory composed of a variety of surgeons with primary focus on spine and orthopedic equipment. •Conducted presentations to medical personnel, developed bids and price quotes at local levels, and negotiated sales to major hospital accounts•Developed and facilitated sales workshops on closing which played a key role in increasing team’s selling skills and closing ability and ultimately the improved team performance

Harrisburg, Pennsylvania Area

•Established new accounts and maintained relationships with referral sources in the medical community •Conduct sales presentations to doctors, sleep labs, case managers, and respiratory therapists•Marketed oxygen, nebulizers, cpap and bipap machines, crutches, walkers, and wheelchairs to doctor’s offices, hospitals, and sleep labs

New York, Ny

•Wrote proposals for potential clients and managed existing accounts•Supplied service to existing clients while prospecting and increasing new accounts•Completed extensive work training including new hire training in Florida

Bachelor Of Science In Business Administration, Major In Marketing And Minor In Economics

Activities and Societies: Kappa Delta Sorority (Shamrock Tournament Chair, Committee Head, Public Relations Committee) Homecoming Court.

Education record