Danielle Pelletier Email & Phone Number

Harrisburg, PA, US

• As the Director of Marketing at Alera Group (AIA), I spearhead our marketing initiatives, emphasizing content creation, marketing technology, project management, marketing strategy development, and internal trainings..
• Conceptualizing, curating, and distributing content through various multimedia channels, including sell sheets, whitepapers, and events.
• Assisting in the planning and management of internal and external events.
• Maintaining websites for four locations.
• Overseeing branding and collateral.
• Executing internal and external email communications and newsletters.

• Generate & maintain external referral relationships with local professional groups and healthcare organizations.
• Increase awareness, reputation, and knowledge of the community with key decision makers.
• Work with Marketing team to develop and convert leads from referral and professional lead generation sources.
• Manage and conduct successful on and off-site special events and activities to drive on site tours, awareness, and education on benefits of the community.
• Negotiate incentives and terms of rental agreements with prospective residents.
• Conduct strategic market and demographic analysis within the area to understand current market position.

Covered The Harrisburg & York Areas

• Developed relationships with key referral sources in territory.
• Added profitable new business to the company.
• Demonstrated a thorough understanding of the DME product line and instructed medical staff on proper use of equipment.

Harrisburg, Pennsylvania Area

• Managed a territory composed of a variety of surgeons with primary focus on spine and orthopedic equipment.
• Conducted presentations to medical personnel, developed bids and price quotes at local levels, and negotiated sales to major hospital accounts
• Developed and facilitated sales workshops on closing which played a key role in increasing team’s selling skills and closing ability and ultimately the improved team performance

Harrisburg, Pennsylvania Area

• Established new accounts and maintained relationships with referral sources in the medical community
• Conduct sales presentations to doctors, sleep labs, case managers, and respiratory therapists
• Marketed oxygen, nebulizers, cpap and bipap machines, crutches, walkers, and wheelchairs to doctor’s offices, hospitals, and sleep labs

New York, NY

• Wrote proposals for potential clients and managed existing accounts
• Supplied service to existing clients while prospecting and increasing new accounts
• Completed extensive work training including new hire training in Florida

Bachelor Of Science In Business Administration, Major In Marketing And Minor In Economics

Activities and Societies: Kappa Delta Sorority (Shamrock Tournament Chair, Committee Head, Public Relations Committee) Homecoming Court.

Education record