Danielle Phillips Email & Phone Number

Dayton, Ohio, United States

Kettering, Ohio, United States

I led the Digital Services department for LMG. I managed the digital strategy and execution for our clients to prioritize their business results. My work included inbound marketing strategy, website strategy, planning and execution, social media, SEO, SEM, lead generation, email marketing, brand development and optimization of all digital activities. I.

Dayton, Ohio Area

Nothing gets me more excited than thinking strategically to help clients connect with their audience in a meaningful way. In my role, I help clients achieve their business goals and serve as the primary client contact for digital marketing projects, including website builds. I integrate strategy, content and creative design to bring fresh perspective that.

I served as the primary client contact for 8 of our clients, working closely with them on marketing strategy, overall project management and campaign execution for a variety of print campaigns, trade show promotions, and ongoing email marketing. I supervised one employee, responsible for training, growth and development.

I was the main client contact for several clients and managed work primarily with merchant acquisition, enrollment, and engagement initiatives for a major client.

I supported several different Account Executives to contribute to client work and manage edits and communication. Responsible for running the company's social media accounts.

Columbus, Ohio Area

• Raise over $1000 annually for the Ohio Family, Career and Community Leaders of America
• Create the Ohio FCCLA Endowment Annual Report and other publications
• Manage the Ohio FCCLA Endowment website

Dayton, Ohio

• Developed in-depth sales materials to showcase company to potential customers
• Created a new slogan and branding materials for the company
• Facilitated redesign of the website with a web design company
• Created weekly promotional materials using Adobe Photoshop and Indesign

• Increased new product sales by over 50% over a semester- long period.
• Executed a text-messaging program and a Social Media Plan to increase customer involvement
• Wrote carefully crafted copy for all promotional materials
• Created and supervised 2 Marketing Assistant positions to develop growth in others
• Launched a Customer Loyalty Pilot Program with 25 customers to identify and influence buying patterns
• Implemented the bi-weekly Coffee Club email marketing campaign

Mason, OH

• 1st place winning team of the rigorous marketing competition hosted by the University of Dayton School of Business Administration
• Conducted research on 5 consumer brands and compiled results and analyses to create a message that used keywords to resonate with the target market, fit with brand equity, and drive consumer purchases
• Worked closely with P&G Brand and Research Managers to develop an aggressive, viable, innovative, and holistic marketing campaign

Guatemala

• Designed a feasibility study for a new nutritional supplement
• Innovated an educational component to the entrepreneurial model in use

Bachelor Of Science In Business Administration, Marketing, Management, International Business, 3.5

Activities and Societies: Flyer Enterprises, P&G Marketing Challenge, Delta Sigma Pi (Professional Business Fraternity)

Education record