Danielle Reilly Email & Phone Number

Purchase, Ny

Oversee the marketing strategy and public relations for a global nutraceutical company offering clinically-proven proprietary branded ingredients and functional supplement ingredients.

Albuquerque, New Mexico Area

Govern full-service boutique marketing and public relations agency. Lead all aspects of new business development, marketing strategy, earned media, and consulting services to drive objectives for award-winning small businesses. Facilitate brand (re)development, strategy, and implementation for businesses looking to differentiate themselves, create strong brand awareness, and significantly grow their business. Oversaw the rebranding and website development for an internationally-acclaimed top U.S. golf course.Developed a virtual museum for a non-profit client with one of the nation’s largest art collections. Catapulted the media coverage of a private education entity taking them from zero coverage to over 20 instances of earned media within a few years.Lead a soup to nuts restaurant account that is growing during the pandemic. Responsible for brand development and ensuring restaurant interiors are consistent with brand identity. Manage all marketing efforts including website, online ordering system, social media, online listings, menus, catering brochures, promotional materials, and advertising. Collaborated on retail product development; Secured media coverage on The Food Network and additional local media outlets.

Albuquerque, New Mexico

Headed marketing efforts across multiple platforms while managing revenue of $1.2M for special events. Accelerated development of new menus and event packages for weddings and meetings. Acted as spokesperson, representing hotel at trade shows and in publications and on television. Assisted with traveler-focused media planning and destination management outreach.Liaised with F&B team to create menus, establish event protocols, and improve service standards to deliver exceptional events and drive guest satisfaction. Championed new business development and doubled special event sales within first year and increased business by an additional 25% during the second year. Reimagined facility space, creating new opportunities for income.

Albuquerque, Nm

Managed all aspects of the luxury event venue and its events. Developed sales materials, training manuals, menu, and event packages. Led staff recruitment and training. Oversaw event booking, preparation, execution, reporting, and billing.Counseled on venue design, functionality, menus, and operations to provide a high-end guest experience and ensure logistical and operational efficiencies. Established a comprehensive marketing plan and sales strategies, including development of website, ads, and promotional materials. Nurtured strategic partnerships with local businesses and publications resulting in earned media and exposure to the target audience.

New York, Ny

Directed all aspects of operations and client-services for guerrilla and experiential marketing agency while guiding a team of 12 associates. Conceptualized and executed marketing campaigns such as promotional sampling, street festivals, mobile tours, PR Stunts, and trade shows.Led campaign ideation and national event pitches to drive business development. Grew business by 127% and doubled agency size in two years.Spearheaded campaigns for well-known brands and businesses, including HGTV, MTV, HBO, Discovery Channel, Svedka, Expedia, and Citibank, resulting in local and national media attention.Introduced agency protocols to improve project methodology, management, and reporting. Established company guidelines and expectations for behavior, dress code, travel, expenditure, and more.

New York, Ny

Contributed to the development and execution of annual proprietary events designed to further the New York brand in tandem with editorial direction including the Taste of New York. Managed regular private movie screenings, negotiated and secured the New York premiere of Mr. & Mrs. Smith, and oversaw all aspects of special events designed to increase brand awareness and facilitate client/advertiser relationships. Client events included fashion shows and private shopping events for Chanel, Henri Bendel, Cole Haan, Lacoste, Macy’s, and Elie Tahari.Developed synergistic charitable partnerships and sponsorship opportunities, as well as, maintained pre-existing relationships. Key partnerships included: New York Restoration Project, New York City Opera, Teach For America, Gen Art and The Artist’s Den.

New York, Ny

Management of a 4.7 million dollar account involving samplings, formal tastings, special events, sponsorship, and trade shows designed to foster brand adoption and loyalty.Managed 12 national Brand Ambassadors and event staff in 25+ markets. Responsible for hiring, training, scheduling, and evaluating staff performance.Analyzed program performance based upon guest recruitment, guest lists, attendance, guest surveys, event reports, staff performance, and program costs.Collaborated with a team to develop new campaigns, initiatives, and budgets annually.