Danielle Riseley Email & Phone Number

Brisbane, Qld, Au

- Guided the positioning and continually built awareness of the Signature Painters brand in SEQ.- Redesigned the company website, established a SEO campaign and implemented a Google Ads campaign to improve Signature Painters' online presence, drive website visitation, boost enquiries and increase conversion.- Managed customer reviews and conducted customer, market and competitor research to help continually improve our service offering and the overall customer experience.- Identified business opportunities in both the residential and commercial markets to drive further growth of the business.- Developed relevant and timely content for the company website and social media.

Brisbane, Queensland, Australia

- Provided strategic direction and advice to maximise the value delivered on critical projects and key accounts, particularly for Stockland, Brisbane City Council and numerous Queensland Government departments.- Developed proposals and tender documents to secure new business.- Analysed research findings to uncover key insights, and provided recommendations on the direction of marketing strategies and new business opportunities. - Quality assurance of key client deliverables, including research materials, reports and presentations. - Provided training and mentoring to junior researchers in the team.

Brisbane, Queensland, Australia

- Provided a high level of client service by understanding the business, challenges faced and future opportunities for research directed towards enhancing brand awareness, customer experience and business development opportunities.- Designed and managed the research program for key accounts (including Stockland, Brisbane Marketing, Ergon Energy, Energex and Canstar Cannex), along with ad hoc research projects for a variety of corporate and government clients.- Developed research proposals and tender documents to secure new business.- Managed fieldwork for large quantitative and qualitative projects, including designing questionnaires and discussion guides, conducting in-depth interviews and focus groups, and managing an online research community.- Analysed and interpreted quantitative data and qualitative research to produce high quality reports and presentations.- Mentored and managed a team of junior researchers, and worked alongside other senior researchers, to ensure all projects were delivered on time and within budget. In 2016, I chose to work part time due to family commitments, providing senior strategic direction and advice on key projects for Stockland, Brisbane City Council and numerous Queensland Government departments (particularly those of a complex and high stakes nature).

Brisbane, Queensland, Australia

- Provided expert research, analysis and coordination support to assist the establishment and maintenance of the EC&DM Centre of Excellence (a one-stop-shop portal of energy information for customers).- Ensured that customer and industry feedback on the ideal content and layout of the EC&DM Centre of Excellence obtained through market research was implemented.- Worked with industry bodies as well as Energex and Ergon Energy employees to provide relevant and current information, and collated and analysed publicly available data, for publication on the EC&DM Centre of Excellence.- Translated complex ideas (relating to energy conservation, energy efficiency and demand management) and findings into customer focused content that was easy to understand and use.- Assisted with website usability testing to guide the content and development of the website.

Brisbane, Queensland, Australia

(Promoted from Client Development Coordinator to Research Analyst to Project Manager to Senior Project Manager to Account Manager over 3 years)- Managed all research projects for Stockland, Ergon Energy and Energex, along with ad hoc and tracking research projects for a variety of corporate and government clients.- Organised fieldwork for quantitative and qualitative projects, including writing questionnaires and discussion guides, conducting in-depth interviews and focus groups, and overseeing external fieldwork.- Managed an online research community. - Analysed and interpreted data to produce high quality research reports and presentations.- Developed research proposals and tender documents to secure business.- Managed a junior researcher, including allocating and overseeing project tasks, training and mentoring.- Coordinated client events and functions, maintained the client database, and managed various sales, financial and administrative reporting tools for the business (previous role).

Brisbane, Queensland, Australia

During this period I completed two short term marketing contracts with Delfin Lend Lease (Springfield Lakes) and Multiplex Facilities Management - Retail (Portside Wharf).- Assisted with event coordination, including all components of Delfin's Summer Buzz campaign, land release sales evenings and retailer events.- Prepared and implemented advertising briefs, and assisted with the development of sales and marketing collateral.- Undertook weekly and monthly competitor research.- Monitored all Delfin Springfield Lakes' point of sale material and signage.- Managed the Springfield Lakes, Delfin Living Options and Portside Wharf websites, including regularly uploading customer information and marketing / public relations material.- Managed the annual marketing calendar, tracked marketing spend and completed general administration duties.

Gold Coast, Queensland, Australia

The iGrad program is an accelerated graduate management program, designed to generate frontline and supervisory experience across all areas of hotel operations.- Completed rotations in management roles within Front Office, Food and Beverage, Banquets, Finance, Events and Marketing.- Successfully completed projects geared towards generating efficiencies, increasing revenue and improving guest satisfaction for multiple departments.- Assisted with staff training and development.

Bachelor Of Business (Marketing And Public Relations)

Diploma Of Event Management

Senior School Certificate, Overall Position (Op) Of 3, Top Student Award For Business Communication