Danielle Spikener Email & Phone Number

Chicago, Il, Us

Inclusive Marketing Leader for KraftHeinz North America.

Minneapolis, Mn, Us

Strategy and Investment Leader of teams driving new guest acquisition through community impact and engagement. Niche audience marketing strategy and partnership development. Areas of Focus: GenZ, New Parents, Black Audiences, Latino Audiences, and LGBTQ+ communities.

Minneapolis, Mn, Us

- Holistic Brand - Growth Audiences (Multicultural, Youth Culture, LGBTQ+)

Minneapolis, Mn, Us

Food & Beverage category (Roundel)

New York, New York, Us

- Led internal and agency teams in building holistic programs to drive results for the brand, ensuring that teams properly integrated total market thinking into brand communications strategies and effectively translated that thinking into plans- Gathered multicultural insights, campaign reporting and competitive market analysis for Chevrolet brand clients- Created budget models for effective total market planning, utilizing competitive spending, sales goals, audience insights- Built relationships with media community, developing relationships for exchange of ideas and innovation creation- Work recognized with Telly Award, NAMIC's Excellence in Multicultural Marketing Award, and nominations for Webbie Awards

New York, New York, Us

May 2014-Dec 2016, Chevrolet Multicultural- Ensured planning teams properly integrated total market thinking into brand communications strategies and effectively translated that thinking into plans- Provided direction for both brand and retail efforts while assisting in execution of all total market plans- Headed direct meetings with marketing and media clients of all levels- Worked with media partners and agency teams to create award winning multicultural tent poleprograms- Oversaw the consistent reporting of competitive market/media information for all Chevrolet nameplate- Developed and maintained time-lines for all relevant multicultural projectsJul 2013-Jul 2014, GMC National- Charged with leading a team of planners and assistant planners to help deliver on brand priorities and build consumer targets- Worked with media partners and agency teams to create award winning multicultural tent pole programs- Managed the NFL budget allocation and activating large content programs like HGTV's Dream Home and EA Sports/Madden Football integration- Operated as multicultural specialist within team for planning and strategic insight

New York, New York, Us

- Integrated planner role on GMC marketing team leading day-to-day management of media plan including recommendations, execution, and budget actualization for Digital, Broadcast, Print and OOH- Acted as liaison between client and media partners for product integration and vehicle procurement

Livonia, Michigan, Us

- Coordinated print and digital coupon programs for national accounts (Payless Shoe Source, Party City) and various regional accounts (Midwest, Southeast)- Utilized client specified objectives and goals to drive planning process- Leveraged proprietary data to gain geo-level targeting insight for clients marketing within trade areas

- Managed combined print and digital budgets specializing in multicultural media for various accounts including Wal-Mart, Amtrak, Ford, McDonald's, etc.- Presented POVs, research findings and industry insights- Negotiated media contracts; garnering the best value for clients while exceeding agency benchmarks - Traveled monthly for account maintenance, industry events, and new business development- Participated in industry events and utilized partnerships (NAHP, AAHA, 3AF, NNPA, Target Market News, etc.) to gain insight into the multicultural market- Accompanied clients to media conferences to manage media relations and community outreach

- Managed team of local and national account executives which included territory creation andassignment, supervising account maintenance, defining sales goals, and developing companypresentations- Consistently met and exceeded team revenue goals while increasing profitability with new and existing accounts

Los Angeles, Ca, Us

Provided direct assistance to Vice President of Marketing and Public Relations. Compiled marketing analysis reports and PR presentations for Board of Directors. Assisted with in-house events and promotions.