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Danielle Spikener is a strategic communications leader with over two decades of experience in developing and executing award-winning campaigns for top brands across various industries. With a specialty in inclusive and niche community engagement, Danielle has a track record of collaborating with internal and external stakeholders to create purposeful and culturally relevant work that delivers on brand objectives for key audience growth. She has led inclusive strategy for brands like Chevrolet and Target, where she spearheaded media driven partnerships that put the brands at the center of culture. Her work has been honored with numerous industry awards including, ANA Multicultural Excellence and NAMIC Vision Awards as well as Telly, Webby, and Adweek program recognitions.In her new role at KraftHeinz, Danielle leads the charge to infuse inclusivity into every facet of brand marketing, which includes shaping the direction of creative and brand communications strategy across the North American zone. In her spare time, Danielle enjoys spending time with her family, listening to podcasts, and being a full time Beyoncé STAN.
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Head Of Inclusive MarketingKraft Heinz Feb 2024 - PresentChicago, Il, UsInclusive Marketing Leader for KraftHeinz North America.
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Director, Guest Brand Experience - Inclusive Media, Community EngagementTarget Aug 2021 - Mar 2024Minneapolis, Mn, UsStrategy and Investment Leader of teams driving new guest acquisition through community impact and engagement. Niche audience marketing strategy and partnership development. Areas of Focus: GenZ, New Parents, Black Audiences, Latino Audiences, and LGBTQ+ communities. -
Sr. Manager, Media StrategyTarget Jan 2020 - Sep 2021Minneapolis, Mn, Us- Holistic Brand - Growth Audiences (Multicultural, Youth Culture, LGBTQ+)
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Senior Media ManagerTarget Jan 2019 - Dec 2019Minneapolis, Mn, UsFood & Beverage category (Roundel)
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Associate Media DirectorCarat Usa Jan 2017 - Dec 2018New York, New York, Us- Led internal and agency teams in building holistic programs to drive results for the brand, ensuring that teams properly integrated total market thinking into brand communications strategies and effectively translated that thinking into plans- Gathered multicultural insights, campaign reporting and competitive market analysis for Chevrolet brand clients- Created budget models for effective total market planning, utilizing competitive spending, sales goals, audience insights- Built relationships with media community, developing relationships for exchange of ideas and innovation creation- Work recognized with Telly Award, NAMIC's Excellence in Multicultural Marketing Award, and nominations for Webbie Awards -
Media SupervisorCarat Usa Jul 2013 - Dec 2016New York, New York, UsMay 2014-Dec 2016, Chevrolet Multicultural- Ensured planning teams properly integrated total market thinking into brand communications strategies and effectively translated that thinking into plans- Provided direction for both brand and retail efforts while assisting in execution of all total market plans- Headed direct meetings with marketing and media clients of all levels- Worked with media partners and agency teams to create award winning multicultural tent poleprograms- Oversaw the consistent reporting of competitive market/media information for all Chevrolet nameplate- Developed and maintained time-lines for all relevant multicultural projectsJul 2013-Jul 2014, GMC National- Charged with leading a team of planners and assistant planners to help deliver on brand priorities and build consumer targets- Worked with media partners and agency teams to create award winning multicultural tent pole programs- Managed the NFL budget allocation and activating large content programs like HGTV's Dream Home and EA Sports/Madden Football integration- Operated as multicultural specialist within team for planning and strategic insight
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Media PlannerCarat Usa Apr 2012 - Jul 2013New York, New York, Us- Integrated planner role on GMC marketing team leading day-to-day management of media plan including recommendations, execution, and budget actualization for Digital, Broadcast, Print and OOH- Acted as liaison between client and media partners for product integration and vehicle procurement
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Client CoordinatorValassis Jul 2011 - Apr 2012Livonia, Michigan, Us- Coordinated print and digital coupon programs for national accounts (Payless Shoe Source, Party City) and various regional accounts (Midwest, Southeast)- Utilized client specified objectives and goals to drive planning process- Leveraged proprietary data to gain geo-level targeting insight for clients marketing within trade areas -
Senior Account ManagerEpmg Jan 2007 - Jul 2011- Managed combined print and digital budgets specializing in multicultural media for various accounts including Wal-Mart, Amtrak, Ford, McDonald's, etc.- Presented POVs, research findings and industry insights- Negotiated media contracts; garnering the best value for clients while exceeding agency benchmarks - Traveled monthly for account maintenance, industry events, and new business development- Participated in industry events and utilized partnerships (NAHP, AAHA, 3AF, NNPA, Target Market News, etc.) to gain insight into the multicultural market- Accompanied clients to media conferences to manage media relations and community outreach
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Sales ManagerLos Angeles Wave Newspapers Feb 2002 - Dec 2006- Managed team of local and national account executives which included territory creation andassignment, supervising account maintenance, defining sales goals, and developing companypresentations- Consistently met and exceeded team revenue goals while increasing profitability with new and existing accounts
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Marketing InternCedars-Sinai Medical Center Jun 1998 - Jan 2000Los Angeles, Ca, UsProvided direct assistance to Vice President of Marketing and Public Relations. Compiled marketing analysis reports and PR presentations for Board of Directors. Assisted with in-house events and promotions.
Danielle Spikener Skills
Frequently Asked Questions about Danielle Spikener
What company does Danielle Spikener work for?
Danielle Spikener works for Kraft Heinz
What is Danielle Spikener's role at the current company?
Danielle Spikener's current role is Inclusive Marketing Leader.
What is Danielle Spikener's email address?
Danielle Spikener's email address is da****@****get.com
What is Danielle Spikener's direct phone number?
Danielle Spikener's direct phone number is +121259*****
What skills is Danielle Spikener known for?
Danielle Spikener has skills like Media Planning, Advertising, Integrated Marketing, Digital Media, Media Buying, Digital Marketing, Media Relations, Marketing, Online Advertising, Account Management, New Media, Mobile Marketing.
Who are Danielle Spikener's colleagues?
Danielle Spikener's colleagues are Zachary Orcutt, Aline Eger, Jennifer Welchel, Marisa Ruggiero, Geoffrey Hopkins, Aakash Jobanputra, Darryl Percival.
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