Management of the company's Marketing (Creation) and Social Media teams, Management of Customer Social Networks (end to end), Inbound Marketing (Sales Funnel, Customer Journey and Customer Success):- Customer Relationship (B2B);- Strategic Planning for social networks and other online fronts;- Development of off-line actions (B2C);- Market research and Data Analysis;- Consumer Behavior Studies (Consumer Psychology Strategies' application);- Monitoring and Management of Social Networks (+30 clients and social projects served, from different segments - including the Popular Solidarity Economy front in the State of Minas Gerais, Brazil);- Team training (company and customer), to carry out online and off-line actions, aiming to increase sales;- Content Marketing and Strategic Writing;- Development of SWOT Analysis;- Business Model Canvas;- Branding and online positioning actions;- Capturing Leads via WhatsApp Commercial Strategies;- Creation of Personas in customer study processes, aiming for assertiveness in the proposed actions;- Consumer Performance (B2C, through qualitative research);- Planning and production of events for clients (from pre-production to social media coverage);- Application of Neuromarketing techniques for social networks;- Coolhunting through Rival Brand Studies;- Planning and Results Meetings internally and with clients.SOCIAL ACTIVITIES:- Planning, development and creation of e-books and other online materials for a nationally and internationally recognized organization, focusing on the protection of children and adolescents against traumas, violence and sexual exploring;- Creation, Management and Implementation of a Social Project based on insights into hiring processes, with the aim of preparing teenagers for the job market (Opportunity Day).

Interface with customers (B2B), consultancy and execution of a Relationship Marketing (CRM) program:- Development of diagnoses/analysis of the customer base and their purchasing behavior (retail);- Planning and execution of direct marketing actions, focusing on increasing revenue, brand activation and loyalty, cross sell, upselling, customer retention and upgrading repurchase cycles;- Analysis of performance indicators and satisfaction analyses, optimizing relationship processes between brand and end customer;- Identification of opportunities through market analysis.Portfolio: A.Brand, Agilità, Bobstore, FYI, Mandi, Rensz Calçados, Richards, Salinas, SideWalk, Technos, Touch and Via Mia

Planning, creation and execution of relationship marketing, market positioning and internal marketing, and B2B sales projects:- Development of institutional content and creation of presentation/sales material;- Presentation of projects to clients and making decisions during the production/execution of projects;- Production of corporate events/projects, from pre- to post-production (small to large - up to 1,500 people);- Commercial routines, from prospecting to after-sales; - Administrative routines - contracts, purchases, quotations, control spreadsheets and negotiation with stakeholders;- Management of supplier teams;- Participation in incentive law projects (Rouanet) - content development and collection of material in the processes of adapting to notices.Portfolio: Bram Offshore, Brookfield Incorporações, Heineken, Odebrecht Realizações, Saipem do Brasil, Teadit, Wilson;Sons, Production of Corporate Boxes at RJ Carnival (2012 to 2014)

- Integrated communication (company/client); - Commercial routines - from prospecting to after-sales; - Administrative routines - accounts receivable, contracts and control spreadsheets.Portfólio: Expansão dos quadros disciplinar e de alunos - resultados de pesquisa qualitativa e quantitativa

- Distribution and investment of available client budget, in negotiations with media outlets; - Monitoring of the company's off-line placements; - Contribution to the development of Communication and Media Plans for off-line clients.Portfolio: Ativa Corretora, Botequim Informal, ECIA Irmãos Araújo, Fórum Ipanema, Grupo Editorial Record, Patrícia Amorim, SporTV, Way Design

Execution and monitoring of the online and off-line retail account of the agency's main client in RJ (at the time), General Motors (Chevrolet).