Danielle Tourloukis Email & Phone Number

New York, NY, US

New York, NY, US

New York, NY, US

London, GB

Long Island City, New York, US

• Increase online presence by producing & scheduling original content for Instagram & Facebook pages 5 times a week
• Led 3 giveaways with strategic partners such as, Smashbox Cosmetics, Pura Fragrance Diffusers, and Capri Blue Candles which grew brand engagement by 2,000 followers
• Identify key marketing opportunities to increase profitability by analyzing competitor strategy and marketplace trends

• Analyzed daily sales reports & product performance data to forecast business trends and buyer behavior for sales optimization, inventory productivity, and bottom-line profitability to compete in a changing retail.
• Ensured top-tier communication & relationships with vendors such as, Bespoke & PVH, by setting up weekly follow-up meetings and resolving discrepancies regarding purchase orders, invoices, and merchandise receipts
• Collaborated cross-functionally with the Business Office, Marketing & Site-Merch teams to recommend advertising strategies and featured product selections for Macy’s shopping channels: stores and e-commerce
• Received professional development through a combination of hands-on learning, structured workshops, comp-shops, and collaborative intern project based on Supply Chain

New York, NY, US

• Supported Tarte’s PR strategy by brainstorming strategic mailers & events through market and trend research
• Facilitated a new product launch mailer program for 3,000 domestic + international influencer affiliates
• Organized & maintained working excel documents for shipment tracking, product orders, and influencer information
• Executed 3 Tik Toks alongside the Social Media Marketing team generating over 235,000 views & 1,000 comments
• Tracked all social, media, events, and press coverage to provide roundups for the use of top management
• Responsible for unpacking and organizing new products in PR closets on a weekly basis to enable an efficient system to retrieve products for send-outs, photoshoots, and giveaways

New York, NY, US

• Identified business opportunities and challenges for Macy’s Incorporations as part of a semester long consulting project with 5 other students
• Discovered opportunities for Macy’s to attract a new target market, Millennials/Gen Z, by completing a SWAT analysis and financial overview of annual 10K reports
• Based on research completed, crafted a draft proposal for pop-up shops as a method to reach a new younger audience
• Presented solution in front of classmates and professor judges, leading to being moved forward to the semi-finals

US

• Led groups of 15+ second grade girls while ensuring camp safety protocols
• Planned a variety of small group activities such as, sports, arts, swimming, archery, etc. to encourage campers to successfully participate
• Acted as a role model for campers by overseeing & encouraging cleanliness, punctuality, camp rules, & sportsmanship

San Bruno, CA, US

• Created a YouTube channel based on beauty, fashion, and lifestyle content that generated 11,000 subscribers and received 2.4 million views
• Built strategic partnership with other YouTube creators and collaborated on sponsored content with Bianco Smile, MakeUp Eraser, and DressGal
• Utilized quantitative data from YouTube’s analytical tool features to identify and interpret new target market segments

New City, New York, US

• Implemented and developed new campaigns and content for startup fashion and health food brands
• Managed social media channels while monitoring their growth of followers and relevant influencers
• Attended 4 niche events in the food and health industry to capture photo images for content development

Bachelor Of Science, Marketing

High School Diploma