Danielle Tyler Email & Phone Number

West Grove, Pa, Us

West Grove, Pa, Us

Columbus, Ohio, Us

Led all aspects of merchandise financial planning from annual / pre-season planning and Monthly Business Reviews across multiple channels for women’s footwear. • Held financial responsibility for women’s footwear, $1.3B in annual sales and 51% of company sales.• Demonstrated the ability to think globally, strategically and tactically, to manage the short- and long-term business, formulating a strong, decisive and independent point of view.• Influenced the women’s footwear team to maximize profitability by reducing duplication in assortment and buying less choices, which resulted in improved markdown rate of 460bps and a gross margin increase of 210bps.• Articulated business strategies, speaking with confidence and conviction in a concise, assertive manner to drive decisions with company leadership.• Created and implemented new planning process to support company initiative for doubling Private Brand sales. This resulted in sales increase of 60% in one year.• Displayed a high level of motivation and energy to drive the business to the next level, especially during periods of change in direction and strategies.• Exhibited strong interpersonal skills, particularly in influencing and managing peer relationships, as well as relationships with Merchants and Vendors

Columbus, Ohio, Us

Led and managed the Assortment Planning team in the development, analysis and reforecasting of key style planning that represented 40% of company sales.• Increased key style sales by 65% over a 3 year period, and increased the in-stock position on those styles by 23%. This enhanced the overall customer shopping experience. • Drove the Assortment Planning team to define range of sales, inventory and space parameters that aligned to overall strategic, financial and space targets.• Drove and supported the business strategy through driving key styles and all store buys.• Oversaw the utilization of Assortment Planning data/forecast and other supporting analysis to make sales, receipts and markdown recommendations to maximize profitability.• Created elevated roles in the Assortment Planning team to support high potential associates career development.

Columbus, Ohio, Us

Lead and managed the Merchandise Planning team in development, analysis and revisions of sales, inventory, markdowns, and profit.• Responsible for Men’s, Athletic, and Kids footwear, annual sales of $1.1B and 48% of company sales.• Created financial plans to grow the men’s footwear business from 15% of company sales to 18% in 2 years, target was to achieve 18% in 3 years. • Ensured that the financial strategy pursued was consistent with the budget and profit parameters. • Maintained risk assessment models that were used to determine buy levels and maintain profitability to budgets. • Hired, coached and developed a quality team including succession planning and regular performance reviews to address personal growth and development needed to foster a productive, focused team. • Provided leadership and direction needed to produce a team that contributed consistent financial growth to the business. • Lead, designed, implemented and trained enhancements to Enterprise Planning system

Columbus, Ohio, Us

Columbus, Ohio, Us