Danielle Vu Email & Phone Number

Orlando, Florida, United States

Orlando - Atlanta - Birmingham

- Facilitated product launches of novel long-acting injectable medicines for HIV treatment and prevention, which ushered in new standard of HIV care- Spearheaded MLR submissions; prepared submissions for Veeva, linked references and documentation; fielded MLR questions during promotional reviews; implemented revisions for final approval- Oversaw creation of pharmaceutical brand websites (HCP, DTP, English/Spanish); revamped patient access hub to encompass injectable acquisition, implementation, reimbursement- Maintained branded and unbranded support websites for healthcare professionals and consumers through successive years of label updates, site redesigns, refreshes, optimizations; collaborated with partner agencies/vendors- Digitized 45+ print HCP/patient forms to be readily available online- Developed online hub for HCP webinar registrations, with triggered CRM for event confirmations, reminders, and cancellations- Helped conceptualize interactive tool to give patients an engaging way to learn about treatment and personalized guide for discussing treatment with their doctor- Strategized, researched, crafted CRM for HCPs and patients in HIV and dermatology therapeutic areas- Drafted SEO metadata for search engine indexing; Open Graph data for social media shares- Trained and delegated assignments for editorial team to manage cycle of ongoing and simultaneous projects with high regulatory standards and tight deadlines, from design to development, regulatory approvals, and project launches- Proficient in Veeva; Adobe; Microsoft Office; Jira; WorkfrontClients: GSK, ViiV Healthcare, Galderma

Orlando

- Worked efficiently within project scope/deadlines to offer medical writing and editing support on healthcare initiatives- Translated complex medical references into clear, digestible content for target healthcare audiences- Reviewed medical content for accuracy and compliance with brand guidelines - Provided editorial support for national HIV product launches - Served as medical editor lead for dual-indication PAH/PH-ILD product launch- Managed updates and legal submissions in Veeva for HCP/DTP brand websites and unbranded support sites for disease education, patient and professional resources- Developed online hub for HCP webinar registrations, with triggered CRM event confirmations, reminders, and cancellations- Supervised team of freelancer writers for ongoing production of website content; integrated SEO/keyword trainingClients: ViiV Healthcare; United Therapeutics

Orlando - Atlanta - Birmingham

- Developed messaging matrix/content calendars for targeted HCP and consumer audiences- Drafted digital content for websites, CRM (patient education, HCP resources)- Generated video scripts for unbranded support and patient access websites- Drafted microsite content for cancer wellness initiative, social/paid media for heart and lung therapeutic areas- Provided editorial support for national HIV product launch from concept to in-market- Prepared Planner submissions for MLR reviewsClients: ViiV Healthcare; Piedmont Healthcare

Orlando, Florida, United States

- Provided copy for website updates and supplemental CRM engagement across expanding digital ecosystem to support ViiV Healthcare drug portfolio and pipeline- Created style guide for digital content to align partner agencies and content contributors on brand voice and editorial style across digital projects and channels- Helped produce internal client-side newsletter to share excitement of digital initiativesClient: ViiV Healthcare

Orlando - Atlanta - Birmingham

- Created editorial/social calendars; produced relevant digital/social content for target segments across multiple brands and platforms - Strategized with BI team to develop target personas and pathways; tested and evaluated content effectiveness and used insights to drive future content creation- Adapted brand content across digital channels: websites, CRM, mobile app, paid/social media, blogs- Established proficiency in medical writing, AMA style; attended training sessions to learn and follow medical/legal/regulatory processes- Developed professional healthcare communications and patient education materials for leading pharma company to support national launch of breakthrough generation of HIV medicines- Implemented global “Rapid Launch” of HIV medicines in 33 countries; worked with global leads to write and translate brand messaging across networks and regulatory environments- Produced website and CRM content for unbranded sites (disease education, patient coverage and access, diagnostic support, HCP resources)Clients: ViiV Healthcare US and Global; Piedmont Healthcare; CareSpot; Bayer Properties; Express Oil; McKee Foods; Schick; United Way; Alabama Tourism; Marriott

Orlando, Florida, United States

- Built websites and created social media content for vudoowood.com, hautenoodle.com- Product R&D, event coordination, community engagement

Atlanta, Georgia

- Used data-driven insights to deliver strategic messages and create engaging customer experiences across digital platforms: HCP, patient, consumer websites, CRM, mobile apps, social contests/giveaways- Brainstormed with database team on segmentation and messaging strategy - Participated in client discovery to assimilate objectives, brand/editorial guidelines, and background research to develop appropriate brand awareness and voice- Worked with editorial and account teams to revise and align content with client standards; saw copy through design and development to ensure accuracy and consistencyClients: Galderma; Marriott Paradise Resorts (Caribbean and Mexico); PUR Cosmetics

-Assembled stories in Saxotech CMS for 3 online newspaper sites: Gainesville.com, Gatorsports.com and Ocala.com-Imported stories/videos, assigned taxonomies/themes, edited photos, built photo galleries-Searched AP Exchange for broader news to post to online sites

-Updated website content with copy, images, video and Flash features-Produced podcasts: selected/edited audio segments, posted to site-Designed and wrote content for online newsletter-Trained and oversaw work of interns-Produced oral histories – conducted preliminary research, outlined questions, executed/transcribed/audit-edited/completed final edit of interview

Master'S, Mass Communication, Journalism

Bachelor'S, English, Business Administration