Daniel Johnson, Mba Email & Phone Number

Lubbock, TX, US

Lubbock, Texas, United States

• Develop and implement marketing programs, marketing strategies, and marketing campaigns
• Initiate and conduct marketing research projects to generate consumer insights in support of improved marketing strategies and communications.
• Establish and implement short and long-range marketing goals, objectives, policies, and procedures for the department and evaluate program effectiveness.
• Develop and lead creative/innovative ways to market TTU Student Housing to a diverse audience.
• Develop, review, edit, and disseminate department and campus-wide communications
• Supervise a team of 9

Lubbock, Texas Area

• Marketing Section Manager for Osher Lifelong Learning Institute(OLLI) and Texas Tech regional campuses for TTU eLearning and Academic Partnerships.
• Plans, organizes and develops goals and procedures for the two sections.
• Creation of images and components for web, social media, email campaigns, presentations, print, digital and promotional materials
• Develop and implement strategic marketing/communication plans including advertising purchasing, public relations & media interviews, print, and digital media.
• Managed marketing budget for five TTU OLLI locations(Abilene, Fredericksburg, Marble Falls, Jefferson, and Lubbock) and five regional TTU campuses(Rockwall, Highland Lakes, Marble Falls, Sherman, and Collin.
• Supervised 1 student assistant

Lubbock, Texas Area

Lubbock, Texas Area

• Responsible for planning and implementing a Marketing and Communications plan. Responsible for planning annual fundraisers and special events.
• Design, manage and implement all communications and recruitment plans to increase community awareness and involvement insuring stability and growth of the agency’s services.
• Manage key message distribution, general marketing, and public communication, press releases, story distribution, ads and commercials.
• Fully responsible for the marketing and planning of all major events and annual fundraising activities.
• Design and distribute marketing materials including annual reports, brochures, flyers, event materials, etc.
• Update and maintain website and social media sites.

Lubbock, Texas

• Served as primary visual communications professional for TTU Libraries, utilizing design software to create multi-page publications, brochures, communiqués, signage, exhibits, and other projects as assigned.
• Assists in the coordination, design and installation of TTU Libraries’ marketing exhibits, ensuring their quality and timely presentation
• Supervised student designers, spent approximately 15 percent of time instructing, training, evaluating, and working with employees.
• Provided in-depth knowledge of production processes and proper integration of design/desktop publishing processes to meet production requirements.
• Served as a key member of the marketing creative team, offering dynamic and thoughtful suggestions to support the overall communications and marketing plan.
• Worked with the dean, directors, faculty, staff, and creative team members to provide visual services as requested.

Lubbock, Texas Area

• Planned, designed, developed, and produced visual media for TTUHSC both internally and externally.
• Aided in the communication and marketing mission of TTUHSC Amarillo, Abilene, Lubbock, and The Permian Basin.
• Created copy and graphic design for ads, invitations, brochures, newsletters, annual reports, etc. Produced innovative design while comfortably working under the direction and within the defined brand guidelines.
• Worked closely with the in-house print shop to ensure final product met brand standards.

Create still images and 3D moving graphics for educational multimedia Powerpoint's and DVD's.

Midland, Texas

• Market scheduled Workforce Continuing Education and customized training programs to the public and potential business customers
• Create email, online and print marketing pieces for scheduled and customized continuing education courses
• Develop and lead specific marketing campaigns for student recruitment and retention
• Track results of advertising efforts and create reports in narrative and graphical forms regarding advertising results
• Prepare, negotiate, and finalize training contracts with clients to establish courses, dates, times, locations, and costs

Assist customers with print,pack and shipping of different marketing media. Also shadowed customer service rep. with out-of-store marketing and call-backs to gain new clients.

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelor Of Arts (B.A.), Advertising

Activities and Societies: Tech Advertising Federation